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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999. --This text refers to an alternate Paperback edition.
An excellent book on advertising. Still as relevant today as to when it was published. It is full of great insightPublished 4 days ago by Ivan Brincat
Why did someone recently recco I read a book from the 80's; so outdated; terribly boringPublished 1 month ago by rizz
David olgilvy is an advertising genius. He laid out the book with factual info. I recommend this book to others. Definite read a must!Published 1 month ago by michael escobedo
A classic advertising book.... I used it many years ago but I can still remember it was very educational and entertaining to read,Published 3 months ago by Amy & Jacob
I enjoyed this more than I thought I would. It's old, but much of the book has stood the test of time.Published 3 months ago by Benton Peret