A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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99 of 102 people found the following review helpful
Format:Paperback
If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.
The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship."
Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.
Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.
Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.
I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.
And I, without hesitation, urge you to read it as well.
51 of 53 people found the following review helpful
Format:Paperback
This is one of those rare books everyone ought to have to read. Like "The Elements of Style," "Writing That Works, and "Profiles in Courage." I had read this book back in 1990 when I was out of work, looking for a job in advertising. The advertising job never happened for me and I moved on to other things.
I did not realize, until I recently picked up a copy to re-read, how much it had influenced me the first time I read it. Half of the way I conduct myself at work and a lot of my thought processes and strategy is still influenced by what is in this book. I make over 6 times what I made back in 1991. I realize now I have Mr. Ogilvy to thank for a great deal of that.
Read this book. At least once.
43 of 44 people found the following review helpful
Format:Paperback
Want to understand how to be a copywriter or an art director? You need two books, and then you need to start making ads. Ogilvy's is one of them. Although it's now 20 years old, the examples may seem out of date and some of his imperial pronoucements ("No reverse type") may seem fusty, don't be fooled. You will learn all you need to know about the classical art of making smart ads that make a strong, memorable point here. You will gain a grounding in the history and development of the profession which will serve you well. Then, when you've finished it, read "Hey Whipple, Squeeze This" by Luke Sullivan to bring your perspective a little more up to date (always important in trend-crazed ad agencies). But don't kid yourself that Ogilvy won't be the foundation of your work.
Most Recent Customer Reviews
Ogilvy On Advertising
This is a must for anyone who is into the advertising world. It gives all you need for getting the most "bang for your buck" from your advertising needs.
Published 8 days ago by Jim
Ogilvy on Advertising
Many people who work in marketing and advertising recommend reading this book. After reading it, I know why. I'd suggest adding it to your reading list.
Published 9 days ago by Chad Thiele
Way way way outdated
I'm sure the book was amazing in it's time. However these days it's just useful for people studying the history of advertising.
Published 26 days ago by R B
Great content, great man
The hard cover has a better life span, but the soft cover has a better image. My used book was in great condition and has great content. Read more
Published 1 month ago by Vaane
I wish I could have given it 10 stars
David Ogilvy's book will stimulate your creative talents. Even if you just flip thru this book and read only the captions along with the captivating ads he presents, you'll come up... Read more
Published 1 month ago by Edith Gaylord
If you work in marketing or advertising, read this book. And then read...
I own a small business and I oversee our marketing and advertising campaigns, and I've read this book probably ten times. Read more
Published 2 months ago by Kynn
Incomplete
The book itself is excellent. The "product" was less than desirable. The book arrived without the cover, which is an important component to this historic book.
Published 2 months ago by Julia
more philosophy than practice, but a must read
I liked, is a must read, and helps build the correct "marketer approach". I work as B2B marketer, so most of the ideas and suggestions helped to frame the sytle more than the... Read more
Published 2 months ago by Flavio Tosi
Classic
Ogilvy wrote this book after a life-time career in advertising. The book is mostly about print advertising and is very good. Read more
Published 3 months ago by Jackal
Must Read For Anyone in Advertising.
Having read "Confessions of an Advertising Man" I decided this should be next on the list. It is extremely insightful and many of the tips and advice he gives still apply today. Read more
Published 6 months ago by Joseph Nickdow
Inside This Book
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First Sentence:
I do not regard advertising as entertainment or an art form, but as a medium of information. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
changing brand preference, wrong with advertising, house ads, direct response advertising, short copy Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Puerto Rico, The Digest, Grand Canyon, Reader's Digest, Walter Thompson, Jack Daniel, San Juan, San Francisco, Lever Brothers, World Wildlife Fund, The Rolls-Royce, American Express, Stanley Resor, Claude Hopkins, Super Shell, Sierra Club, Albert Lasker, Doyle Dane Bernbach, Sears Roebuck, Maxwell House, Creative Director, Paul Prédault, Leo Burnett New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
I do not regard advertising as entertainment or an art form, but as a medium of information. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
changing brand preference, wrong with advertising, house ads, direct response advertising, short copy Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Puerto Rico, The Digest, Grand Canyon, Reader's Digest, Walter Thompson, Jack Daniel, San Juan, San Francisco, Lever Brothers, World Wildlife Fund, The Rolls-Royce, American Express, Stanley Resor, Claude Hopkins, Super Shell, Sierra Club, Albert Lasker, Doyle Dane Bernbach, Sears Roebuck, Maxwell House, Creative Director, Paul Prédault, Leo Burnett New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 17
books:
See all 17 books this book cites
102
books
cite this book:
See all 102 books citing this book
- Confessions of an Advertising Man by David Ogilvy on page 1, page 35, and Back Matter
- Successful Direct Marketing Methods by Bob Stone on page 46, and Back Matter
- Reality in Advertising by Rosser Reeves on page 18, and Back Matter
- Thirty Seconds by Michael J. Arlen on page 10, and Back Matter
- Tested Advertising Methods (Prentice Hall Business Classics) by John Caples on page 3, and page 68
See all 17 books this book cites
- Selling Electronic Media by Ed Shane on 6 pages
- Contemporary Advertising with PowerWeb and CD-ROM by William F. Arens on 5 pages
- A Passion for Excellence: The Leadership Difference by Nancy Austin on 5 pages
- Integrated Marketing Communications (Cim Student Series) by Tony Yeshin on 4 pages
- The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle on page 99, page 101, and Back Matter
See all 102 books citing this book
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