A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
--This text refers to an alternate
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Customer Reviews
Most Helpful Customer Reviews
109 of 113 people found the following review helpful
By Just Bill
Format:Paperback
If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.
The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship."
Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.
Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.
Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.
I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.
And I, without hesitation, urge you to read it as well.
57 of 59 people found the following review helpful
By "songbear"
Format:Paperback
This is one of those rare books everyone ought to have to read. Like "The Elements of Style," "Writing That Works, and "Profiles in Courage." I had read this book back in 1990 when I was out of work, looking for a job in advertising. The advertising job never happened for me and I moved on to other things.
I did not realize, until I recently picked up a copy to re-read, how much it had influenced me the first time I read it. Half of the way I conduct myself at work and a lot of my thought processes and strategy is still influenced by what is in this book. I make over 6 times what I made back in 1991. I realize now I have Mr. Ogilvy to thank for a great deal of that.
Read this book. At least once.
47 of 48 people found the following review helpful
Format:Paperback
Want to understand how to be a copywriter or an art director? You need two books, and then you need to start making ads. Ogilvy's is one of them. Although it's now 20 years old, the examples may seem out of date and some of his imperial pronoucements ("No reverse type") may seem fusty, don't be fooled. You will learn all you need to know about the classical art of making smart ads that make a strong, memorable point here. You will gain a grounding in the history and development of the profession which will serve you well. Then, when you've finished it, read "Hey Whipple, Squeeze This" by Luke Sullivan to bring your perspective a little more up to date (always important in trend-crazed ad agencies). But don't kid yourself that Ogilvy won't be the foundation of your work.
Most Recent Customer Reviews
5.0 out of 5 stars
Another best of the old school business books
From: https://www.facebook.com/InfotrovaResearchServicesCanada
If we are talking old school, I'm going back in time for this one. Read more
If we are talking old school, I'm going back in time for this one. Read more
Published 1 month ago by Murmeli
5.0 out of 5 stars
The Book Every Copywriter MUST Read
David Ogilvy's writing style is pretty anecdotal, but coming from a man who lived, breathed and slept advertising for many years the anecdotes come from his experiences. Read more
Published 1 month ago by Glenn Gamble
4.0 out of 5 stars
Worth reading
So my boss recomended me to read this book, and told me everyone that works in the advertising business should know about mr. Ogilvy. Read more
Published 1 month ago by LindaS
5.0 out of 5 stars
A Must Have For Anyone
Ogilvy wrote three books: an autobiograpy, confessions of an advertising man, and this book, ogilvy on advertising. If you had to buy one book, buy this one. Read more
Published 1 month ago by Michelle N.
5.0 out of 5 stars
Great Book
Highly recommanded book. Much better than Confessions of an Advertising Man. Comes with solid pictures and great tips. If there's one book you should get, it needs to be this.
Published 1 month ago by Alexis Church
5.0 out of 5 stars
Ogilvy! Genius of Advertising!
He was one of the most creative directors in the world!
He made me to open my eyes.
After read this book, I decided to be a Account Executive (AE). Read more
He made me to open my eyes.
After read this book, I decided to be a Account Executive (AE). Read more
Published 2 months ago by Geonwoo Kim
4.0 out of 5 stars
Timeless Resource
David Ogilvy is one of the titans of advertising, and this book provides timeless insights into the business and psychology of the advertising business. Read more
Published 4 months ago by Edward J. Barton
5.0 out of 5 stars
A tool for Advertising
Fantastic book and tells you how can you became the best in advertising. I recommend this book for people that want to learn more about media stuff.
Published 5 months ago by Jesus R. Merino
5.0 out of 5 stars
This book is a must read for anyone in advertising or marketing
This book is a must read for anyone in advertising or marketing. The author gives plenty of examples and ideas, and gives you a look into all aspects of marketing and... Read more
Published 6 months ago by Romeo Richards
5.0 out of 5 stars
Learn from the best
I owned an Advertising Agency for 27 years -- this was the only book on my desk. I read it again each year or whenever I felt I didn't have any ideas. Read more
Published 6 months ago by Hobbie
Citations (learn more)
This book cites 17
books:
See all 17 books this book cites
102
books
cite this book:
See all 102 books citing this book
- Confessions of an Advertising Man by David Ogilvy on page 1, page 35, and Back Matter
- Successful Direct Marketing Methods by Bob Stone on page 46, and Back Matter
- Reality in Advertising by Rosser Reeves on page 18, and Back Matter
- Thirty Seconds by Michael J. Arlen on page 10, and Back Matter
- Tested Advertising Methods (Prentice Hall Business Classics) by John Caples on page 3, and page 68
See all 17 books this book cites
- Selling Electronic Media by Ed Shane on 6 pages
- Contemporary Advertising with PowerWeb and CD-ROM by William F. Arens on 5 pages
- A Passion for Excellence: The Leadership Difference by Nancy Austin on 5 pages
- Integrated Marketing Communications (Cim Student Series) by Tony Yeshin on 4 pages
- The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle on page 99, page 101, and Back Matter
See all 102 books citing this book
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