This book in not just interesting when reading the first pages... You will learn something new and read great relevant stories from first to the last page.Published 6 days ago by Anders Hansen
Ogilvy is one of the greatest advertisers and this book is amazing don't believe me read his bio and you will then but this book.Published 11 days ago by Johnny
A seminal work by a pillar of advertising. A must read for anyone interested in or curious about how advertising is supposed to work and how it works when executed by true experts. Read morePublished 12 days ago by EJP
This book gives good tips for advertising planning in general, mostly for tranditional media. It provides great foundation for the application of advertising. Read morePublished 1 month ago by .
Great book, a classic and probably the original content marketing piece. Its refreshing and I re-read it regularly.Published 1 month ago by MARTIN SOLER
Insight from one of the advertising industry legends. A worthwhile read for anyone with an interest in improving their advertising skills.Published 2 months ago by Richard McAdam