This book gives good tips for advertising planning in general, mostly for tranditional media. It provides great foundation for the application of advertising. Read morePublished 2 days ago by .
Great book, a classic and probably the original content marketing piece. Its refreshing and I re-read it regularly.Published 25 days ago by MARTIN SOLER
Insight from one of the advertising industry legends. A worthwhile read for anyone with an interest in improving their advertising skills.Published 1 month ago by Richard McAdam
Even though it was written more than 30 years ago, this book is a must if you are in the Advertising business.Published 1 month ago by Carolina Muñoz
Great for advertising noobs like myself. I applied it right away to mobile advertising on Facebook with immediate results. Highly Recommended.Published 1 month ago by Amazon Customer
After seeing most seasons of "Mad Men" my interest the advertising world has increased. "David Ogilvy" kept turning out with online searches so I bought this book. Read morePublished 1 month ago by Chad M
This is one of the best books I have read on advertising, I use this book as a reference when creating new ads. Highly recommended.Published 1 month ago by Michelle