Oldman's Brave New World of Wine: Pleasure, Value, and Adventure Beyond Wine's Usual Suspects [Paperback]

Mark Oldman (Author)

Book Description

Publication Date: September 6, 2010

PBS wine guru Mark Oldman quenches the universal thirst for the affordable gems coveted by insiders.

Weary of buying the same old wines again and again? Wine personality Mark Oldman—known to millions of PBS viewers as a main judge on The Winemakers and winner of the Georges Duboeuf Wine Book of the Year Award—is here to rescue your taste buds with a groundbreaking guide to irresistible wines of moderate cost and maximum appeal. In his signature style that Bon Appétit calls "wine speak without the geek," Oldman uses insightful prose, hilarious anecdotes, and ingenious graphics to reveal the secret wines that everyone wishes they were drinking. Not only does he provide the inside scoop on each wine type's taste, cost, pronunciation, and food affinities, but he details the exclusive picks of more than 130 wine-passionate "Bravehearts," including Tom Colicchio, Guy Fieri, and Jodie Foster. Entertaining like no other, this is a guide for everyone who wants to drink like an insider without breaking the bank. Two-color throughout

Editorial Reviews

From Publishers Weekly

Renowned oenologist, author of Oldman's Guide to Outsmarting Wine, and columnist for Everyday with Rachel Ray magazine, Oldman offers a no-fuss, easy-to-follow yet thorough and informative guide to less popular varietals. While he doesn't cover German Riesling, he does include Rieslings from Australia and from Austria as well as only "good" merlot. For many, this will be their first introduction to Spain's Albariño, Southern Italy's Aglianico, and France's Cahors, as well as numerous others. For each, Oldman provides a handy reference guide that includes the wine's price range, suggestions for similar wines, and label information. He also includes a valuable guide to food and flavor pairings. Throughout, Oldman shares commentary from an insider group he calls the Bravehearts, wine enthusiasts such as industry experts like Andrew Adam and Mannie Berk, noted chefs including Ming Tsai and Alain Ducasse, and famous individuals with a penchant for good wine like Jodie Foster and Hilary Swank. In addition to white, pink, red, bubbly, and dessert wines, he also explores big bottle, box, and aged wine. For those looking to expand their vinous palate, Oldman leads the way.
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Review

Amazing, hilarious, fascinating…a must for anyone who likes wine. (Marie Clare )

Carefully curated…witty and accessible, for enthusiasts of all levels. (Fine Cooking )

You will cherish this book...Mark has a clear head, cool eye, and experienced palate. (Huffington Post )

Charismatic and cool…full of snappy insights. (Library Journal )

A must-peruse for wine lovers of any level…entertaining enough to easily qualify as bedtime reading material. (Palm Beach Post )

He’s so vine…an oenophile wizard…whose book is lively and non-snobby. (Washington Post )

Any level of wine drinker will come away with useful new information. (TastingTable.com )

For those looking to expand their vinous palates, Mark leads the way. (Publishers Weekly )

Engaging, humorous…readers will enjoy discovering new wine options. (Sommelier Journal )

If you are stuck in a wine rut, reach for this—it's just plain fun.  Packed with suggestions ...easy to explore...unpretentious and informative...a great gift. (Charlotte Observer )

A welcome discussion of many little-known wines that have a great deal of pleasure to offer. (The New York Times )

The perfect book for someone who’s just caught the bug, or would like to...breezy, literate prose...Oldman knows his stuff. (Jay McInerney - The Wall Street Journal )

A great gift for beginners and especially for anyone in a malbec or chardonnay rut, thanks to Oldman's clear writing, understanding of context, and great palate. (Minneapolis Star-Tribune )

Already my dog-eared restaurant companion, this book [is changing my view of wine] the way the Great Beer Guide changed my appreciation of the noble grain. (Austin American-Statesman )

Oldman nails it again…unique and valuable...warm, down-to-earth and accessible…it lives up to its promise. (Good Grape: A Wine Blog Manifesto )

I want to highly recommend [the book]...Oldman is one hell of a good writer. (Steve Heimoff, author of New Classic Winemakers of California )

The book will vastly increase your hedonistic happiness...Mark should be your best friend in wine. (Natalie MacLean, author of Red, White, and Drunk All Over )

See all Editorial Reviews

Product Details

• Paperback: 333 pages
• Publisher: W. W. Norton & Company (September 6, 2010)
• Language: English
• ISBN-10: 0393334848
• ISBN-13: 978-0393334845
• Product Dimensions: 9.3 x 7.1 x 0.8 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (33 customer reviews)
• Amazon Best Sellers Rank: #271,301 in Books (See Top 100 in Books)

More About the Author

Passionate about helping wine enthusiasts jostle the jaded, slay the snooty, and drink bravely, Mark Oldman (@MarkOldman) is one of the country's leading wine personalities. He is the wine expert for Pottery Barn and wine columnist for the Food Network. His signature style was best summed up by Bon Appètit magazine as "winespeak without the geek" and by Publishers Weekly as "the ideal mix of wine connoisseur, showman, and everyday dude." He has twice won the Georges Duboeuf Best Wine Book of the Year Award.

Mark's latest book, Oldman's Brave New World of Wine (W. W. Norton), is the ultimate antidote for those craving new taste sensations. It plots a course to pleasure, value, and adventure beyond wine's usual suspects, focusing on that holy grail of wine lovers: insider wines of moderate cost and maximum appeal. The Wall Street Journal recently called Oldman's Brave New World of Wine "the perfect book for someone who's just caught the bug, or would like to." Winner of the 2011 Duboeuf Best Wine Book of the Year Award, it was named one of the "Best of Books of the Year" (Apple iTunes), "amazing, hilarious" (Marie Clare), "charismatic and cool" (Publishers Weekly), "wicked funny" (Palm Beach Post), "a welcome discussion of many little-known wines that have a great deal of pleasure to offer" (New York Times), a resource that "lives up to its promise" (GoodGrape.com), "for enthusiasts of all levels" (Fine Cooking), "hedonistic happiness" (wine personality Natalie MacLean), and "a book you will cherish" (Huffington Post).

Mark's last book, the best-selling Oldman's Guide to Outsmarting Wine (Penguin), was called "perfect" (Wine Enthusiast), "shortcuts to a connoisseur's confidence" (BusinessWeek), and "the perfect primer--concise, evenhanded, fun, and practical" (The New Yorker). Currently in its ninth printing, it won the 2005 Duboeuf Best Wine Book of the Year Award, was a finalist for "Best Wine Book" at the World Food Media Awards, and is published in Japan, Belgium, and in four volumes in France.

Mark is a lead judge in the PBS television series "The Winemakers" and is in the middle of filming the show's next season in France's Rhone Valley. He is also a regular on Martha Stewart Radio's "Living Today" program on Sirius Satellite Radio.

Mark has written for several top publications, including Food & Wine, Departures, and Travel & Leisure, and he has chosen all of the wine picks for the 15-million annual readers of Everyday with Rachael Ray magazine. He regularly speaks to sold-out audiences at the country's top gastronomic festivals, including the Aspen Food & Wine Classic, the Boston Wine Expo, and the Food Network Wine & Food Festivals in New York and South Beach. In 2011 he is also appearing at a host of other leading venues, among them the James Beard House, the 92nd Street Y, the American Heart Association "Heart's Delight" Auction in Washington, D.C., Pebble Beach Food & Wine, the New York Wine Expo, Oregon's International Pinot Noir Celebration, and many other appearances.

Mark began his wine journey in 1990 when as a student he founded Stanford Wine Circle, a popular university club hosting tastings with California wine legends, earning him the nickname "Bacchus on the Campus" in Wine Spectator magazine. Graduating Phi Beta Kappa from Stanford University with a B.A., M.A., and J.D., Mark has long been keenly interested in innovating in the areas of education and consumer advocacy. Mark co-founded the career portal Vault.com in 1997 and served as the company's president through its successful sale in 2007 to a private equity firm. He has served on four major boards of Stanford, including the university's Board of Trustees.

Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars Great wines you don't know (and may not be able to pronounce), at prices that will delight you, September 10, 2010

By 

Jesse Kornbluth "Head Butler" (New York) - See all my reviews
(TOP 100 REVIEWER)    (REAL NAME)   

This review is from: Oldman's Brave New World of Wine: Pleasure, Value, and Adventure Beyond Wine's Usual Suspects (Paperback)

The last time I saw Mark Oldman was at a wine tasting he hosted. He was wearing a blazer with wide red piping on the cuffs and lapels --- if he'd had a whip, he would have made a great lion tamer. Overkill? For Oldman, par for the course.

Mark Oldman is not like other wine experts. He may be 40 now, but he's eternally young --- and he has the best qualities of youth. He's a rule breaker: "Anything you can't pronounce is a good value." A truth teller: "Only 29% of the wines on sale will get better with age." An attention-getter: He drives "one of 500 `Grabber Orange,' 400-horsepower street-legal racecars made by Saleen, a boutique manufacturer-modifier of high-performance Mustangs."

Above all, Mark Oldman --- who was, once upon a time, a Serious Person, picking up a Phi Beta Kappa Key from Stanford, where he earned a B.A. and M.A. in English and a J.D. from Stanford Law School --- is a showman. Just watch him talk about rosé. It's the color of "a socialite's purse" or "Donald Trump's hairline." But note how, after he grabs your attention, he imparts knowledge and enthusiasm in equal parts, leaving you extremely eager to crack upon a bottle.

When last we met Mark Oldman in print, we were reading his immodestly titled Oldman's Guide to Outsmarting Wine. It was a smart, practical book with international flair --- in these pages, the Stanford grad leaves Napa far behind. I wasn't surprised that it was named Georges Duboeuf Wine Book of the Year. Or that it led to appearances at food festivals and wine seminars.

Now he's back. This time, he assumes you have some knowledge of wine --- what? you didn't read his first book? --- and are now ready to venture into unknown territory: wines that don't come from California or France. These are, he says, tasty wines that insiders cherish. And because they're not so well-known, they're better values; as he points out, "The more popular a wine is, the more likely customers must pay extra for that demand."

You're drinking Pinot Grigio? Cabernet Sauvignon? Merlot?

You, especially, will cherish this book.

Oldman discusses 34 wines, six bubblies and three dessert wines. And he peppers the pages with wine commentary from 144 insiders, from Hollywood actresses to professional basketball players. "What kind of wine do I like?" asks satirist P.J. O'Rourke. "Other people's." Especially if they just happen to have a case of Lafite Rothschild Paulliac 1982.

Riesling from Austria? Sure. But also from Australia. Sauvignon Blanc? Yes, but from New Zealand. Vinho Verde, the fizzy white wine from Portugal. Pinot Noir from Oregon. Bargain Bordeaux. Cahors that's had hours to breathe. Washington State Merlot. Petite Sirah, "dark and intense as a dominatrix's boot." Lambrusco (yes, Lambrusco).

No one will read this book and want to reach for a beer.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A Worthy Sequel to a Oldman's Benchmark Guide "Outsmarting Wine", September 21, 2010

By 

J. Lefevere "Wine Blogger / Technology Sales ... (Indianapolis, IN United States) - See all my reviews
(REAL NAME)   

This review is from: Oldman's Brave New World of Wine: Pleasure, Value, and Adventure Beyond Wine's Usual Suspects (Paperback)

Just when you think every possible nook and cranny of the wine 101 book category has been explored, out comes a book that takes a unique and valuable spin on the beginner to intermediate wine genre.

Oldman's Brave New World of Wine is an evolution of sorts from Mark Oldman's first title published in 2004. That book, Oldman's Guide to Outsmarting Wine, is THE benchmark book for a wine introduction and a book I've recommended to friends over and over again. This time around, Oldman, a judge on the wine TV reality show The Winemakers, focuses on 46 under-appreciated varietals and puts his trademark accessibility spin on the varietals, hoping to expose the quirky to a wider audience.

The premise of the book originated at professional tastings that Oldman attended where fellow wine insiders would get excitable and passionate about an off-the-beaten path varietal. Taking this cue, Oldman's book is focused on bringing these niche wines to larger awareness.

From the introduction:

"... Now you can trot the globe from the comfort of your own dinner table, sampling a new region or grape every night of the
month if you so desire. The diversity of wines and their quality and affordability has never been greater ... so my mandate crystallized: it was time to build a bridge of knowledge from the insiders to everyone else, revealing wines that so electrify me and my fellow wine pros - opening the curtain on what I call the `Brave New Pours' ...

For beginners and the experienced alike, "Brave New Pours" ... provides escape hatches for enthusiasts caught in a Stockholm-Syndrome-like dependence on mainstream wine types."

Mostly, Oldman nails it again. His writing voice is warm, down-to-earth and accessible and the book itself is peppered with short chapters on varietals like Txakoli, Moschofilero and Lambrusco - varietals that are widely available at good wine shops, but also mostly sitting under a layer of dust based on non-familiarity and our own ruts of wine drinking with the familiar.

With quotes from notable wine aficionados, tables and taste profile comparisons, the book is very thoughtfully laid out and a valuable read as a primer on varietals that even the most ardent wine enthusiast likely isn't familiar with.

There are, however, some questionable inclusions in the book - is New Zealand Sauvignon Blanc and Gewürztraminer that under-appreciated? Overall, the book lives up to its promise and over delivers in a breezy way while also including some nuggets that careful readers will notice, as in a quote from Master of Wine and Master Sommelier Doug Frost who says, "Left Foot Charley Pinot Blanc from Michigan is so compelling. I honestly can't think of another Pinot Blanc that has gotten me this excited."

Highly Recommend reading for beginner, intermediate and other wine enthusiasts who don't take themselves too seriously!

3 of 3 people found the following review helpful:

5.0 out of 5 stars THIS is the book that will get you drinking neat new wines, October 7, 2010

By 

Styler4Style - See all my reviews

This review is from: Oldman's Brave New World of Wine: Pleasure, Value, and Adventure Beyond Wine's Usual Suspects (Kindle Edition)

We're all creatures of habit, my spouse and I guilty as charged. What this book does with such great success is that it gives a roadmap out of the boring old standbys and into new and easy to find flavor sensations, the ones that the insiders know to drink like Rueda and Priorat and even (Good) Merlot. Mark Oldman is a wonderful communicator. Mark's stories and writing style makes him someone you'd want to hang out with. I loved his first book - Outsmarting Wine - and this one just as witty and friendly and helpful and fun.