Having owned this TV for around a month its one of the best TVs I have ever owned. All my previous TVs were Sony's and yes its right there with them or above them.
I paid $1300 delivered to the door what a bargain! Out of the box its pretty close to perfect. The only adjustments I did was to lower the brightness and set the advanced black level enhancer to on, the lighting was set to dark room, this TV has plenty of brightness turning it down a little will extend the life of the LCD and also improve the picture giving better black levels. Some pro reviews have stated that the black level performance was average, lowering the brightness will improve that.
There is still a lot of standard definition out there and this set performs much better than I expected and better than any other LCD Ive seen, probably due to the excellent Silicon Optix HQV processor it up-scales the tuner to what looks like standard DVD. DVDs look close to 720p HD and that's without an up converting DVD player. If you are watching SD TV you can be hard pressed to think its HD that is until you go to a HD station.
HD is simply stunning its like looking out a window very few Hdtvs can achieve this, color quality is excellent. Color temp is user adjustable at 6500 or 9200 but it's not necessary to adjust 6500 is fine in my opinion. It has PIP which I use often for sports, and a nice function called channel surfing it will display several channels at once so you can choose the one you want. it also has Split screen.
The Menu is good once you master it, it could drive some people crazy at first though because of the rotating menu. The remote has several small buttons which when viewing in the dark are hard to find despite the fact that it back lit, you have to memorize the ones you need to use like favs sleep view etc, that's about the only thing I can complain about oh it is heavy at 130lbs but once you get it into place that not an issue other thing in researching this TV I heard what I thought was a ridiculous complaint about an egg shaped image when the TV was switching input or in very dark scenes, I saw it too but it disappeared after a week or so, Maybe it had to break in whatever its gone,
Sound quality is very good with 25 watts per channel and nice sounding speakers, it has a lot of sound enhancements such as wide sound deep bass and idfa which is preset eq settings for Movie live speech etc.
The fact that Olevia is a new company I give them a lot of credit getting to top of the heap so quick. I own a 32" and 27" Olevia I had a problem with the 32 but Circuit City replaced it and the new one it working great. I would recommend that you buy warranty protection for it being we know little about its reliability. I purchased one on the net for $150 for 5 years at Teds unlimited there are other company's that you can go with as well. So for $1450 I have a great TV with a 5 year warranty.
I almost felt guilty for not buying a Sony but their 40" Bravia was several hundred dollars more. So Instead I have Sony quality with a Olevia price. I recommend this TV highly walk run or surf and get one before the price go's up. FM