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5.0 out of 5 stars
A Must Read for All Marketers,
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This review is from: The Olympic Games Effect: How Sports Marketing Builds Strong Brands (Hardcover)
Using the Olympics as a backdrop, this book is a tremendous read for marketers of all types. From guerilla marketing tactics to big-company branding efforts, Davis covers it all. The book belongs on the shelf of any marketing professional, but not just to sit there. It will be used and referenced for years to come.
5.0 out of 5 stars
Branding at it's best,
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This review is from: The Olympic Games Effect: How Sports Marketing Builds Strong Brands (Hardcover)
Even though they are removing baseball from the Olympics, John Davis' new book hits it out of the park. As only John can, he uses interesting and entertaining vignettes to illustrate his points about the brand halo. More importantly John provides a complete list of guidelines to help other companies understand the potential of Olympic sponsorship. Making this must read for anyone involved in developing a top global brand.
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The Olympic Games Effect: How Sports Marketing Builds Strong Brands by John Davis (Hardcover - December 3, 2008)
$38.00 $25.08
In stock on February 2, 2012 | |
 
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