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Olympic Media: Inside the Biggest Show on Television (Routledge Critical Studies in Sport) Paperback – January 23, 2008

2 customer reviews
ISBN-13: 978-0415772518 ISBN-10: 0415772516 Edition: 1st

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Product Details

  • Series: Routledge Critical Studies in Sport
  • Paperback: 200 pages
  • Publisher: Routledge; 1 edition (April 2, 2008)
  • Language: English
  • ISBN-10: 0415772516
  • ISBN-13: 978-0415772518
  • Product Dimensions: 6.1 x 0.5 x 9.2 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,702,084 in Books (See Top 100 in Books)

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6 of 6 people found the following review helpful By Adam C. Earnheardt on July 16, 2008
Format: Paperback
I had the pleasure of reading Olympic Media: Inside the Biggest Show on Television by Andrew Billings two months before the 2008 Summer Olympic Games in Beijing. Being a sports enthusiast and Olympics junkie, the only fix for my Beijing addiction prior to this book was the occasional Olympic Torch tidbit on the evening news or a visit to the official website of the IOC. Thankfully, Olympic Media came along in time to sufficiently whet my appetite for the largest sports spectacle in the world.

What Billings has accomplished in his examination of NBCs telecast of the Olympics is remarkable. He offers in-depth observations and analyses of the telecast by focusing on organizational processes, production influences, and viewer perceptions of this cultural (and often political) megaevent. In terms of cultural significance, the only other sporting event that rivals the importance of the Olympics is World Cup soccer. It is rare to find a study that explores the media effects process from inception (i.e., NBCs eight-year pre-production planning) to reception (i.e., viewer reactions to and perceptions of the Games). In just under 200 pages, Billings conducts interviews with the gatekeepers and storytellers at NBC Sports, performs content analyses of primetime coverage from the last 10 years of Olympic telecasts with a focus on themes of nationality, gender, and ethnicity, and analyzes the cultivating and agenda-setting effects of the Olympics telecast using survey data collected from viewers.

Chapter 1 opens with a historical review of the Olympic telecast. From the Berlin Summer Games in 1936 to the Torino Winter Games in 2006, he provides a review of key moments in Olympic telecast history.
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By Marc R on May 14, 2014
Format: Paperback Verified Purchase
....but gosh, it reading this a slog!
It was not intended for everyone who has ever watched the Olympics on TV, it's for the academic.
It's still a slog.
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