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Olympic Media: Inside the Biggest Show on Television (Routledge Critical Studies in Sport) [Paperback]

by Andrew C Billings
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

January 23, 2008 0415772516 978-0415772518 1

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions.

Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".

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Olympic Media: Inside the Biggest Show on Television (Routledge Critical Studies in Sport) + Understanding the Olympics
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Product Details

  • Series: Routledge Critical Studies in Sport
  • Paperback: 200 pages
  • Publisher: Routledge; 1 edition (January 23, 2008)
  • Language: English
  • ISBN-10: 0415772516
  • ISBN-13: 978-0415772518
  • Product Dimensions: 9.2 x 6.1 x 0.4 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,491,838 in Books (See Top 100 in Books)

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6 of 6 people found the following review helpful
I had the pleasure of reading Olympic Media: Inside the Biggest Show on Television by Andrew Billings two months before the 2008 Summer Olympic Games in Beijing. Being a sports enthusiast and Olympics junkie, the only fix for my Beijing addiction prior to this book was the occasional Olympic Torch tidbit on the evening news or a visit to the official website of the IOC. Thankfully, Olympic Media came along in time to sufficiently whet my appetite for the largest sports spectacle in the world.

What Billings has accomplished in his examination of NBCs telecast of the Olympics is remarkable. He offers in-depth observations and analyses of the telecast by focusing on organizational processes, production influences, and viewer perceptions of this cultural (and often political) megaevent. In terms of cultural significance, the only other sporting event that rivals the importance of the Olympics is World Cup soccer. It is rare to find a study that explores the media effects process from inception (i.e., NBCs eight-year pre-production planning) to reception (i.e., viewer reactions to and perceptions of the Games). In just under 200 pages, Billings conducts interviews with the gatekeepers and storytellers at NBC Sports, performs content analyses of primetime coverage from the last 10 years of Olympic telecasts with a focus on themes of nationality, gender, and ethnicity, and analyzes the cultivating and agenda-setting effects of the Olympics telecast using survey data collected from viewers.

Chapter 1 opens with a historical review of the Olympic telecast. From the Berlin Summer Games in 1936 to the Torino Winter Games in 2006, he provides a review of key moments in Olympic telecast history.
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