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2 of 4 people found the following review helpful:
5.0 out of 5 stars
excellent,
By
This review is from: Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand (Hardcover)
none of the books out there can show us what had happened inside of the olympics. it consists of many interesting stories that we haven't known yet.
after reading the book, i also realized how important the sports markeing is for companies to try to go to a next level.. |
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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand by Michael Payne (Hardcover - January 30, 2006)
$39.95
In Stock | |
 
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