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  • Olympus Stylus 720SW 7.1MP Ultra Slim Digital Camera with 3x Optical Zoom (Silver)
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Olympus Stylus 720SW 7.1MP Ultra Slim Digital Camera with 3x Optical Zoom (Silver)

by Olympus
| 3 answered questions

Available from these sellers.
  • 7.1-megapixel CCD captures enough detail for photo-quality 16 x 20-inch prints
  • Camera is shockproof from 5 feet and waterproof to 10 feet
  • 2.5-inch Bright Capture LCD display; 3x optical zoom
  • Features digital image stabilization and QuickTime movie (with sound) modes
  • Bright Capture Technology aids in LCD viewability, low-light image capture, and photographing moving subjects
1 new from $499.99 6 used from $39.99 1 refurbished from $149.99

Special Offers and Product Promotions

Color: Silver
  • Buy Used and Save: Buy a Used "Olympus Stylus 720SW 7.1MP Ultra Slim Digital Came..." and save 90% off the $399.95 list price. Buy with confidence as the condition of this item and its timely delivery are guaranteed under the "Amazon A-to-z Guarantee". See all Used offers.

Technical Details

Color: Silver
  • Brand Name: Olympus
  • Model: 720SW
  • Optical Sensor Resolution: 7.1 MP
  • Optical Sensor Technology: CMOS
  • Optical zoom: 3 x
  See more technical details

Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

Product Details

Color: Silver
  • Product Dimensions: 3.7 x 0.8 x 2.4 inches ; 6.1 ounces
  • Shipping Weight: 2 pounds
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B000EA0EDO
  • Item model number: 720SW
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (127 customer reviews)
  • Amazon Best Sellers Rank: #4,315 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at October 2, 2001

Product Description

Color: Silver

From the Manufacturer

The SP-720SW is the latest evolution in the Stylus series--a digital camera that can withstand a 5-foot drop, shoot under water up to 10 feet, and capture phenomenal photos in any situation. The Stylus 720SW combines light, durable body construction and shock-absorbing materials throughout the interior with the sealant technology used in Olympus underwater housings. The fully-featured, compact Stylus 720SW offers 7.1 megapixels, 3x optical Olympus zoom lens, 2.5-inch LCD, Bright Capture Technology, Digital Image Stabilization Mode, and much more. Designed for everyday use yet versatile enough to shoot on the mountain, at the game, at the party, on the beach, or under water, the Stylus 720SW is a breakthrough digital camera. Olympus introduces a durable, high-quality camera that doesn't skimp on style or features.

The Olympus Stylus SP-720SW
The 720SW is both shockproof
and waterproof.
The rugged Stylus 720SW is packed with a wealth of premium features, such a large 2.5-inch LCD and Olympus's exclusive Bright Capture Technology, which provides dramatically improved shooting in low-light conditions--indoor, sunset, night time, and underwater. The combination of Olympus's TruePic TURBO Image Processor and the 7.1-megapixel image sensor captures crisp, high-quality images quickly. And the 28 shooting modes--including Digital Image Stabilization Mode--offer maximum versatility for shooting in most any situation.

Designed to Withstand Drops up to 5 Feet
Built with durable materials and shock-absorption technology that minimizes the impact delivered to the lens and circuitry, the Stylus 720SW delivers superior durability in a premium point-and-shoot digital camera. Swimming, surfing, hiking, climbing, mountain biking, skiing, or snowboarding--the 720SW performs in any conditions.

Waterproof to 10 Feet
By combining a lightweight, metal, all-weather exterior with rubber gaskets and O-rings to seal the camera's interior, Olympus delivers a slim body design that performs as well under water as it does on land. The camera can shoot under water to depths up to 10 feet. The large 2.5-inch LCD, Bright Capture Technology, and four underwater scene modes make this the perfect camera for the pool, beach, or snorkeling. Want to dive deeper? The PT-033 underwater housing, designed specially for the Stylus 720SW, enables the camera to shoot at depths up to 130 feet.

The Olympus Stylus SP-720SW
The 720SW is ultracompact at a mere 0.78 inches wide. (Shown here from the top.)
Stylish, Compact Design
Like all Stylus series digital cameras, the 720SW is defined by high performance, durability, and style. In addition to the shockproof, waterproof construction, the Stylus 720SW features the metal body and clean, smooth lines that make it the ideal pocket camera. At a thickness of less than one inch--3.6 by 2.3 by 0.78 inches (W x H x D)--the camera easily slips into a pocket, handbag, or backpack.

Bright Capture Technology for Easy Low-Light Photography
Low-light photography has never been easier, thanks to Olympus's revolutionary Bright Capture Technology. Shooting in low light is easy with a brightened preview on the LCD--and with specific scene modes for high-sensitivity settings (up to ISO 2500) and rapid autofocus, even fast-action photos can be captured under low levels of available light.

Digital Image Stabilization Mode
The Stylus 720SW also features Digital Image Stabilization Mode for capturing crisp, clear pictures--free from the blur sometimes caused by camera shake or moving subjects--with high ISO sensitivity and fast shutter speed.

The Olympus Stylus SP-720SW's 2.5-inch LCD
The large 2.5-inch LCD. Bright Capture Technology aids in both viewing and capturing images.
Large 2.5-Inch LCD
With a bright 2.5-inch LCD, the Stylus 720SW easily doubles as a portable digital photo album. The larger LCD makes it easier to see your images clearly both when shooting and sharing photos with friends without having to download to a computer.

7.1-Megapixel Image Sensor for Superior Image Quality
The 7.1-megapixel CCD image sensor inside the Stylus 720SW delivers high-quality images that are consistently sharp and vivid even in large-format prints--up to poster sizes as large as 16 by 20 inches.

High-Quality Olympus Lens Elements
Olympus lenses are known worldwide for producing sharp, vibrant image quality. This is achieved through a number of key technologies, such as Olympus ED and high-refractive lens elements, designed specifically for digital cameras. The lens provides the equivalent of 38 to 114mm focal length in 35mm photography, with 15x combined total zoom (3x optical and 5x digital) to bring the action closer, and a Super Macro Mode that captures details as nuanced as the iridescent petals of a flower from as close as 2.8 inches.

TruePic TURBO for High-Speed Response
Olympus's exclusive TruePic TURBO Image Processor enhances image quality and delivers faster overall processing speeds for rapid startup, shutter release, and playback. TruePic TURBO enables the Stylus 720SW to capture information from all 7.1 million pixels with pixel "micro-smoothing" that delivers clearer and more color-accurate photos. The fast startup of less than one second and nearly instant shutter release time ensure a high-speed response, so your camera is always ready to take great pictures.

28 Selectable Shooting Modes
With 25 preprogrammed scene modes, such as Beach and Snow, Available Light Portrait, Sunset, and Under Water Snapshot, the Stylus 720SW makes it easy to capture beautiful images in a variety of lighting and shooting situations. And with its QuickTime Movie Mode, the Stylus 720SW can also record VGA-quality videos with sound, limited only by the size of the internal memory or xD-Picture Card in the camera.

PictBridge Enabled--No Computer Necessary!
The power of PictBridge technology enables your photos to be printed directly from the Stylus 720SW to any PictBridge-enabled printer without using a computer. And the one-touch Print button makes printing a single-step process. Printing and sharing images has never been easier.

In-Camera Editing
With in-camera editing features such as red-eye fix, resizing, adding frames or text, and color brightness or saturation adjustments, you can edit photos anywhere with ease and touch up or embellish your photos without your computer.

Easy USB Autoconnect
Connecting the Stylus 720SW to a computer is easy with the USB Autoconnect feature, which connects directly via USB 2.0 cable and requires no software.

Olympus Master Software
Olympus Master software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are searchable by date or keyword in the Calendar View. And with one-click editing tools, such as red-eye removal, images can be touched up before printing or e-mailing. Online support, templates, firmware upgrades, and other user services are just a mouse-click away.

Product Description

Less than 0.8 thick, this versatile, compact digital camera is designed with the signature style and performance for which the Stylus line is renowned with the added benefits of shock-proof and waterproof technology - perfect for any situation, durable enough for shooting in any conditions. Features: Shock-proof to 5 Waterproof to 10 Bright capture technology Digital Image Stabilization mode 28 shooting modes Easy to see 2.5 LCD screen One-touch PictBridge printing Olympus includes: Stylus 720 SW digital camera Li-42B Li-ion rechargeable battery and charger USB cable, audio/video cable Wrist strap QuickStart guide Basic manual (2) CD-ROM s (Olympus master software and advanced manual) Warranty card

Customer Questions & Answers

Customer Reviews

Popular Discussion Topics

beta: what do you think?
  • "Image Quality" 122
  • "Features" 24
  • "Ease of Use" 16
  • "Video Quality" 8
  • "Screen" 7
  • All Topics

Most Helpful Customer Reviews

298 of 307 people found the following review helpful By Thomas E. Tweedel VINE VOICE on April 25, 2006
Color Name: Silver
I'd give this camera 3.5 stars for the money.

I arrived at the decision to buy this camera after a bit of circuitous route. Long ago I loved my old Nikon CP-990. Then I had a kid and for the first year or so it was ok. But after he started moving around on his own I found the camera to lacking in focus speed, frames per second and a few other tech specs. Not wanting to spend a fortune shooting him with my F3 Film camera so I got a D-70 and life was good, still is.

However as he gets older and more adventurous we find ourselves in places I dare not take the "nice" camera. The pool, the beach, the sandbox, muddy days, the creek etc. At the same time my wife wanted a pursable camera so that we could have something with us at all times without lugging around a rig.

So a pocket Point and shoot (PNS) seemed to be in the cards. I was all set to get the Pentax Optio WPi when Olympus announced the 720SW. It was good to 10 feet instead of 5 and was shockproof and had a form factor liked better than my wife (bigger LCD). So we held out and bought it. I've had a chance to play with it a couple of weeks and this is my impression.


Small - Fits in the pocket/purse without issue.

Faster than yesterdays PNS for turn on, focus and lock time

Easy to use - Has the standard full auto mode and some "scene" modes that are easy enough to figure out. They tell you what they are for and give sample pictures.

Build Quality - I've never seen a point and shoot built like this. You could put this thing on the end of a chain and use it as a weapon and then take pictures of your vanquished foe afterward. Its tough. It has an all metal frame that surround it, the front plate is plastic, the back glass, metal and plastic.
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75 of 75 people found the following review helpful By Olozbal on May 29, 2006
Color Name: Silver
I just got back from whitewater rafting the Grand Canyon and this thing rocks. I just got done uploading about 200 pictures and video off this thing and the photo quality is amazing.

Obviously the cool part is the waterproof part. I had this thing on a carabiner off my life jacket for 7 days in and out of water and sand pretty much constantly. It got hit repeatedly by various things and no electronic gear should have survived what I put it through. I did give it a few "beauty marks" including a scratch on the screen and a few dings but it still works fine.

The video it takes is awesome, I have video of us running the rapids in the Grand Canyon and obviously this thing doesn't care about a water hit which made me a star out there.

Couple of things,quirks, etc.:
1. Wish it had a regular optical viewfinder in addition to the big screen. However, when I was outside in the sun taking photos I never got it washed out unlike others' cameras I used.
2. I had to go on Ebay and buy a 1 gig memory chip for the trip. That gave me almost 300 pictures on the super highest setting. It comes with none of them. Plan on buying a chip.
3. I had two batteries for the trip (bought an extra one). For some reason the first one died in about a day which worried me a lot, but for some reason the second one lasted for the entire rest of the trip.
4. Keep in mind, I lost a few photos because while this camera is a good underwater camera, a few times there were water drops on the lense which blurred the shot. Not sure if there is a fix for that but FYI.

Overall - this camera kicks[..]. If you are going to be outside and active, get this thing.

- My camera is now DOA.
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104 of 107 people found the following review helpful By Nerdninja on April 15, 2006
Color Name: Silver
I just took my 720 on its first vacation. I usually shoot with a Canon Digital Rebel SLR and was looking for something pocket-sized for when I didnt want to lug a big camera around. The weather-proof and shock-proof features sealed the deal.

I have to say that I am impressed with the color fidelity on the 720. White-balance is good and colors are sharp and vivid without looking unnatural.

Start-up time is good as is the time between shots. Its slower than my SLR but that is to be expected.

I can get around 300 photos on a 1meg card (not included, you'll want to buy one at the same time). I also like the video feature. Sure its only 15fps, but it's an addition to the features on the camera already.

The best part is the digital image stabilization which helps to steady your shots. I've had other small point and shoot cameras in the past and have gotten rid of them because of all of the great shots that were ruined by blur caused by camera-shake. Think twice before going for a small camera without stabilization. You can't possibly hold a camera this small without some shake, so without stabilization you're wasting your time and money.

The digital zoom, as with all digital cameras, adds too much noise to the photos to be useful.

My only complaint is that the small size makes holding the camera without getting a finger or two in the shot difficult.

I would highly recommend this camera. I can's say the same for many of the small Sonys that I have used in the past. I am truly impressed with the quality of the photos this camera takes. I used it the first day of vacation and the SLR never left my room!
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