On Being Certain and over one million other books are available for Amazon Kindle. Learn more



or
Sign in to turn on 1-Click ordering
More Buying Choices
Have one to sell? Sell yours here
Start reading On Being Certain on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

On Being Certain: Believing You Are Right Even When You're Not [Paperback]

Robert Burton
4.0 out of 5 stars  See all reviews (48 customer reviews)

List Price: $14.95
Price: $10.98 & FREE Shipping on orders over $25. Details
You Save: $3.97 (27%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Want it Friday, June 21? Choose One-Day Shipping at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition $8.89  
Hardcover --  
Paperback $10.98  
Image
Save on Popular Books This Summer
Browse our Bookshelf Favorites store for big savings on popular fiction, nonfiction, children's books, and more.

Book Description

March 17, 2009

You recognize when you know something for certain, right? You "know" the sky is blue, or that the traffic light had turned green, or where you were on the morning of September 11, 2001--you know these things, well, because you just do.

In On Being Certain, neurologist Robert Burton shows that feeling certain—feeling that we know something--- is a mental sensation, rather than evidence of fact. An increasing body of evidence suggests that feelings such as certainty stem from primitive areas of the brain and are independent of active, conscious reflection and reasoning. In other words, the feeling of knowing happens to us; we cannot make it happen.

Bringing together cutting-edge neuroscience, experimental data, and fascinating anecdotes, Robert Burton explores the inconsistent and sometimes paradoxical relationship between our thoughts and what we actually know. Provocative and groundbreaking, On Being Certain challenges what we know (or think we know) about the mind, knowledge, and reason.


Frequently Bought Together

On Being Certain: Believing You Are Right Even When You're Not + Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts + The Invisible Gorilla: How Our Intuitions Deceive Us
Price for all three: $35.55

Buy the selected items together


Editorial Reviews

Review

"On Being Certain challenges our understanding of the very nature of thought and provokes readers to ask what Burton calls “the most basic of questions”: How do we know what we know?”--Scientific American Mind

“In his brilliant new book, Burton systematically and convincingly shows that certainty is a mental state, a feeling like anger or pride that can help guide us, but that doesn't dependably reflect objective truth… In the polarizing atmosphere of the 2008 election, On Being Certain ought to be required reading for every candidate -- and for every citizen.”--ForbesLife

“What do we do when we recognize that a false certainty feels the same as certainty about the sky being blue? A lesser guide might get bogged down in nail-biting doubts about the limits of knowledge. Yet Burton not only makes clear the fascinating beauty of this tangled terrain, he also brings us out the other side with a clearer sense of how to navigate. It's a lovely piece of work; I'm all but certain you'll like it. “--David Dobbs, author of Reef Madness; Charles Darwin, Alexander Agassiz, and the Meaning of Coral

“Burton has a great talent for combining wit and insight in a way both palatable and profound.”--Johanna Shapiro PhD, professor of Family Medicine at UC Irvine School of Medicine

 “A new way of looking at knowledge that merits close reading by scientists and general readers alike.”--Kirkus

 “This could be one of the most important books of the year. With so much riding on ‘certainty,’ and so little known about how people actually reach a state of certainty about anything, some plain speaking from a knowledgeable neuroscientist is called for. If Gladwell's Blink was fascinating but largely anecdotal, Burton's book drills down to the real science behind snap judgments and other decision-making.”-- Howard Rheingold, futurist and author of Smart Mobs

“A fascinating read. Burton’s engaging prose takes us into the deepest corners of our subconscious, making us question our most solid contentions. Nobody who reads this book will walk away from it and say ‘I know this for sure’ ever again.”--Sylvia Pagán Westphal, science reporter, The Wall Street Journal

“Burton provides a compelling and though-provoking case that we should be more skeptical about our beliefs. Along the way, he also provides a novel perspective on many lines of research that should be of interest to readers who are looking for a broad introduction to the cognitive sciences.”--Seed Magazine

 

From the Back Cover

You recognize when you know something for certain, right? You "know" the sky is blue, or that the traffic light had turned green, or where you were on the morning of September 11, 2001--you know these things, well, because you just do.

In On Being Certain, neurologist Robert Burton challenges the notions of how we think about what we know. He shows that the feeling of certainty we have when we "know" something comes from sources beyond our control and knowledge. In fact, certainty is a mental sensation, rather than evidence of fact. Because this "feeling of knowing" seems like confirmation of knowledge, we tend to think of it as a product of reason. But an increasing body of evidence suggests that feelings such as certainty stem from primitive areas of the brain, and are independent of active, conscious reflection and reasoning. The feeling of knowing happens to us; we cannot make it happen.

Bringing together cutting edge neuroscience, experimental data, and fascinating anecdotes, Robert Burton explores the inconsistent and sometimes paradoxical relationship between our thoughts and what we actually know. Provocative and groundbreaking, On Being Certain, will challenge what you know (or think you know) about the mind, knowledge, and reason.

ROBERT BURTON, M.D. graduated from Yale University and University of California at San Francisco medical school, where he also completed his neurology residency. At age 33, he was appointed chief of the Division of Neurology at Mt. Zion-UCSF Hospital, where he subsequently became Associate Chief of the Department of Neurosciences. His non-neurology writing career includes three critically acclaimed novels. He lives in Sausalito, California. Visit his website at http://www.rburton.com/

“What do we do when we recognize that a false certainty feels the same as certainty about the sky being blue? A lesser guide might get bogged down in nail-biting doubts about the limits of knowledge. Yet Burton not only makes clear the fascinating beauty of this tangled terrain, he also brings us out the other side with a clearer sense of how to navigate. It's a lovely piece of work; I'm all but certain you'll like it. “

--David Dobbs, author of Reef Madness; Charles Darwin, Alexander Agassiz, and the Meaning of Coral

“Burton has a great talent for combining wit and insight in a way both palatable and profound.”

--Johanna Shapiro PhD, professor of Family Medicine at UC Irvine School of Medicine

 “A new way of looking at knowledge that merits close reading by scientists and general readers alike.”

--Kirkus

 “This could be one of the most important books of the year. With so much riding on ‘certainty,’ and so little known about how people actually reach a state of certainty about anything, some plain speaking from a knowledgeable neuroscientist is called for. If Gladwell's Blink was fascinating but largely anecdotal, Burton's book drills down to the real science behind snap judgments and other decision-making.”

-- Howard Rheingold, futurist and author of Smart Mobs

“A fascinating read. Burton’s engaging prose takes us into the deepest corners of our subconscious, making us question our most solid contentions. Nobody who reads this book will walk away from it and say ‘I know this for sure’ ever again.”

--Sylvia Pagán Westphal, science reporter, The Wall Street Journal

“Burton provides a compelling and though-provoking case that we should be more skeptical about our beliefs. Along the way, he also provides a novel perspective on many lines of research that should be of interest to readers who are looking for a broad introduction to the cognitive sciences.”

--Seed Magazine

 

--This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 272 pages
  • Publisher: St. Martin's Griffin; Reprint edition (March 17, 2009)
  • Language: English
  • ISBN-10: 031254152X
  • ISBN-13: 978-0312541521
  • Product Dimensions: 8.2 x 5.5 x 0.7 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #87,190 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews
143 of 158 people found the following review helpful
4.0 out of 5 stars Great insight into how the mind works March 6, 2008
Format:Hardcover|Amazon Verified Purchase
Book Review: "On Being Certain: Believing You Are Rights Even When You're Not" by Robert A. Burton, M.D.

In my theistic discussions; I am often fascinated (stymied) at the level of certainty that some theists have in the validity of their religious narrative...often in the face of clear contradictory empirical evidence. Over the years, I have taken a keen interest in neurology and how the brain works; enough so that I have a passing regret for not having gone into neurology instead of engineering (it's never too late, right?). Over these years, I have amassed a mental library of various illustrations that show how malleable and unreliable the mind (as manifested in the brain) can be. Still; the inexplicable certainty that some possess was never addressed directly in my readings. Hence, when I saw a brief blurb about the book "On Being Certain", I immediately went and bought a copy (my library had ordered it, but they did not yet have it ready for lending).

Dr. Burton's sole focus of "On Being Certain" is that sense of certainty that we all recognize. He provides evidence that the feeling (or `emotion' more accurately) is a `primary emotion' and refers to it as the "feeling of knowing" (he did not shorten it to an acronym, I think, because of the obvious, awkward acronym that would result).

Burton cites the rapidly accumulating knowledge that we have with regard to brain function and perception to good end. The less diligent reader, though, might not find the reading deeply satisfying as we cannot, based on our current knowledge, fully answer specific questions (i.e. why do we create gods to address the unknown). Still, the empirical evidence cited is often clearly in conflict with some common presumptions.
... Read more ›
Was this review helpful to you?
39 of 40 people found the following review helpful
4.0 out of 5 stars Another thoughful book on how the brain makes decisions February 17, 2008
Format:Hardcover|Amazon Verified Purchase
We are challenged by certainty our own and that of others which are often in turbulent conflict across many fields. It is difficult to understand how we as individuals and as groups can feel so deeply certain and so differently about a given issue. Here is a book that reviews such matters in modern terms both from a personal and from a professional neuroscience perspective, showing how and why our convictions are neurologically our own. He does so be citing examples from clinical practice, but without overloading the reader with difficult technical terms. At the same time, interesting examples and personal experiences both broaden and enlighten the presentation. His motivation to address the topic is never hidden. His message is that even with the best of scientific proof we can never be as certain as we commonly think (and feel) we are. What we do not know (or have not yet dreamed of) vastly exceeds what we know. The small voice of skepticism should always be in our ear. It is more than an admonition, it is a necessity. Those who liked the books by Oliver Sacks will like this book.
Comment | 
Was this review helpful to you?
161 of 183 people found the following review helpful
3.0 out of 5 stars Entertaining and Interesting, but... August 12, 2008
Format:Kindle Edition|Amazon Verified Purchase
I am always slightly annoyed when a book is not about what is is supposed to be about. A few chapters of this book - those towards the end - are on why the feeling of certainty is just that: a feeling. This leads the author to some interesting discussions about how the 'feeling of certianty (a feeling though it is) is something that tends not to be subject to reason, but owes more to emotion. The author also goes into some really interesting thoughts about evolutionary reasons why the feeling of certainty as a tool to help us survive in an uncertain world (where we have to act, so we might as well act with conviction).

Unfortunately, this only happens well into the second half of the book (maybe 2/3rds of the way through). The first many chapters are stage setters. There are chapters about distinguishing what is meant by "mental states," "feeling" and "sensation," chapters describing how we know that emotions like fear, deja vu, and religious experience are chemical in nature, and how the "mind" is an emergent property tying together several components of the brain into a unity.

The author also spends quite a bit of time talking about what neuroscientists term the "hidden layer." That is, when we make decisions, the brain "surveys" a whole host of things - past experiences, attitudes one has acquired, things one has learned, etc. - to come to a conclusion, but this is all "hidden" form our consciousness. Thus, the author concludes that while we may feel like our deliberations are conscious, often the bulk of our deliberation is unconscious.

All of this, the author tells us, supports the thesis (that he eventually gets to) suggesting that certainty is a feeling,, and not always one subject to rationality as we generally assume.
... Read more ›
Was this review helpful to you?
24 of 26 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
As an avid reader of authors such as Stephen Pinker (How the Mind Works), Malcolm Gladwell (Blink), Richard Restak (The Brain Has a Mind of Its Own) and Timothy Wilson (Strangers to Ourselves), I found Burton's book On Being Certain a riveting read. Trying to understand how the mind works feels to me as if we are putting together a huge jigsaw puzzle, knowing that we only have 20 or 30% of the pieces. On Being Certain provides a key piece that for me shifted all the others into a more meaningful pattern.

Burton argues eloquently for the power that the feeling of certainty that we are right has over us. I agree; and also find that this book triggered the reverse in me: a sense of uncertainty,the feeling that I'm not sure what I believe about some of the issues Burton raises. And that can be an exhilarating experience as well. As one wit said, "Being certain is nice, but it's doubt that gets you an education."

Burton uses very creative analogies, practical examples, and reader-friendly illustrations to convey the intricacies of what he is describing, and he links what might otherwise seem to be esoteric issues to questions about self and the meaning of life that have haunted humantity for eons. I thought this was a super book.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Excellent.
This book is just the beginning of great and powerful insights in terms of understanding the "self" and how we make decisions.
Published 18 hours ago by GBean
2.0 out of 5 stars Good start, not a happy ending
The first part of the book was very interesting, then it got less focused and more argumentative. As Burton got closer to topics I "know", I see the irony there given the title of... Read more
Published 6 days ago by Dag Einar Sommervoll
3.0 out of 5 stars An Existentialist Deconstruction of Knowledge from a Scientist
Although this book has interesting insight into the neurological components of how we experience certainty, much of the time the author is caught in circular reasoning. Read more
Published 27 days ago by Gregory P. Corron
5.0 out of 5 stars Great great read!
I loved this book - it tells us how little we know about ourselves and this world...but if you are looking for some definitive answers, then you could be disappointed... Read more
Published 3 months ago by S. Sarma
4.0 out of 5 stars On Being Too Certain
Burton provides a very readable account of the world as seen by many modern brain researchers. Indeed, in some ways he echoes David Hume, who said he could only find mental... Read more
Published 3 months ago by Craig Gunn
4.0 out of 5 stars Interesting
Fascinating book, recommended to me by a friend. I think that the author makes too much use of supposition - the facts are interesting enough and I find it acceptable to say... Read more
Published 4 months ago by doggle_99
5.0 out of 5 stars Faith/religion vs empiricism/science
This very readable and at times personal book by a neurologist describes basic brain function and the experience of "knowing" (the faith that we have when we believe we... Read more
Published 4 months ago by David Ziff
3.0 out of 5 stars *Almost* a really good book
This is just okay. There were some thought-provoking questions (p.ix, "What does it mean to be convinced?" and p.2, "What kind of knowledge is "I know myself and what I would do? Read more
Published 10 months ago by Laura Smith
3.0 out of 5 stars Curious in Its Own Way
As a non-scientist, I enjoyed the first half of the book very much. I learned much about neurononal networks, appreciated the metaphor of the hidden layer as the place where past... Read more
Published 18 months ago by shantinik
5.0 out of 5 stars Truly profound: a perfect jewel
I've been exploring the concept of frame-control all my professional life, both in cogsci theory and in practice in live situations. Read more
Published 21 months ago by Michael Balle
Search Customer Reviews
Only search this product's reviews


Forums

Topic From this Discussion
Is this an analysis book, or a self-help book?
this book focuses primarily on the science of certainty, but the author weaves in anecdotal evidence (including personal experience) so that you're sure to come away with at least a few ideas on "self-help"-ing
Feb 6, 2009 by James Lee |  See all 2 posts
Have something you'd like to share about this product?
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Search Customer Discussions
Search all Amazon discussions




Look for Similar Items by Category