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The book provides some insight into the significant events that occurred under Amelio's watch, such as Apple's failed in-house development of Copland, the search to license an operating system for the Macintosh, as well as details about those who would buy Apple including Sun Microsystems and Oracle. But the real focus of the book is Amelio's own frustrations in working with Apple's chaotic and undisciplined culture as well as Steve Jobs, the man who would eventually fire him. Although Amelio's account is at times overly self-serving, On the Firing Line is an interesting read that should interest most Macaholics. --This text refers to an out of print or unavailable edition of this title.
"A worthy addition to the growing body of history about the world'smost famous personal computing company." -- PC Week
"A fast-paced, heartfelt look at life as a Silicon Valley chieftain...Compelling." -- Peter Burrows, Business Week
Amelio is surprisingly forthright in describing his point of view during his tenure. He is completely full of himself from the first page to the last. Read morePublished 2 months ago by SW
I bought this out of sheer curiosity. Had know of it for years, but after really brushing up on Apple history again through books like Apple (1997), The Little Kingdom, Fire in the... Read morePublished 16 months ago by Giancarlo Pitocco
The abrupt firing of Gil in 1997 did actually frighten Apple but not as much as everyone would believe. Read morePublished 16 months ago by Larry
On the Firing Line: My 500 Days at Apple
by Gil Amelio
Towards the end of the nineties, I came across this book. Read more
I know he seems rather naive and in a serious mode of self pity, but Jobs is infamously known for getting under people's skin and turning them inside out. Read morePublished on April 20, 2005 by Joaquin Menchaca
After reading this book, I came to a conclusion that Apple made a big mistake by getting rid of Amelio. Read morePublished on August 24, 2003 by Tijs Limburg
It is now clear why the best OS in the world didn't catch on. If the business fundamentals of a company are not sound, the company will lose marketshare and eventually...fail. Read morePublished on March 5, 2002
As a business book its not that bad, however as a history of Apple; I felt that it was a little weak. Mr. Read morePublished on February 18, 2002
Amelio, even after 500 days of service, did not know about Apple. I find this book not exciting, and it failed to point out Apple's real issues: market share. Read morePublished on August 14, 2000 by JB