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Comment: Condition: As New condition., As new condition dust jacket. Binding: Hardcover. / Publisher: University Of Chicago Press / Pub. Date: 2007-12-01 Attributes: Book, 294 pp / Stock#: 2065711 (FBA) * * *This item qualifies for FREE SHIPPING and Amazon Prime programs! * * *
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On the Make: The Hustle of Urban Nightlife Hardcover – December 1, 2007

ISBN-13: 978-0226305677 ISBN-10: 0226305678 Edition: 1ST

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On the Make: The Hustle of Urban Nightlife + Inner Lives and Social Worlds: Readings in Social Psychology + Peacocks, Chameleons, Centaurs: Gay Suburbia and the Grammar of Social Identity
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Product Details

  • Hardcover: 296 pages
  • Publisher: University Of Chicago Press; 1ST edition (December 1, 2007)
  • Language: English
  • ISBN-10: 0226305678
  • ISBN-13: 978-0226305677
  • Product Dimensions: 8.7 x 6.3 x 0.8 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,348,845 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

His interest in club life undiminished, sociologist Grazian (Blue Chicago: The Search for Authenticity in Urban Blues Clubs) ventures into after-hours Philadelphia for a dishy yet savvy tell-all that brings the city's network of pubs and hotspots fully to life, complete with a host of partiers eager to share. Populated in large part by a 100,000-plus student population, Grazian strips bare the social life of young Philly to reveal "pre-game" prep rituals (dressing, fraternizing, drinking), on-location angst (to appear cool and worldly) and wary assessment of older patrons among them (dinosaurs in their late twenties and beyond). Grazian also brings to life the "hustle" of the industry in vibrant profiles of nightlife institutions, "including the staging of... interiors, the scripting of interactions with customers, the exploitation of attractive women workers, the engineering of creative publicity and... reality-based marketing schemes," showing how these efforts combine to produce the lucrative, exciting and often risky appeal at the heart of the scene. Taking readers to strip clubs, gay bars, the poshest of the posh and a few dives for good measure, this book is a bit like a month of free nights out: the pleasure of the hustle without any of the hassle.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“If you want to understand the contemporary city, you have to look beyond the office towers and real estate developments to the city at night. Too long ignored, the city at night is a multi-billion dollar industry, a large-scale mating market, and a way station for our ever-extending adolescence. David Grazian takes us on a backstage tour of the ritualistic games, hustlers and attempted hookups, and enduring stories and myths that define the city at night. This book takes nightlife out of the shadows and shows how it is a core concern for understanding the economy and sociology of the modern city.”

(Richard Florida, author of The Rise of the Creative Class 2007-04-03)

"Reading On the Make is like going out on the town with a most amiable, clever, fluent companion—who seems to know everyone you run into. Grazian introduces you to the myriad people who run the Philadelphia scene, and to the affluent young nighttime scenesters; he chats them up and then subjects their complex games of class, gender, and sexual performance to his smart, edgy analysis. The result is at once sobering and drunken fun."
(Joshua Gamson, author of The Fabulous Sylvester: The Legend, the Music, the Seve 2007-07-11)

On the Make is where the action is. The settings are the cool bars and restaurants of the big city where adults pretend they look like kids, kids act out being adults, and masters of entertainment create exclusive scenes available to everyone. Drawing from hundreds of stories and years of fieldwork, David Grazian reveals how scenes are made, how the ‘girl-hunt’ works (not) and why some boys like coconut shampoo. Along the way, Grazian is revealed to be a brilliant ethnographer and an imaginative writer.”

(Peter Bearman, author of Doormen 2007-07-16)

“A dazzling and sometimes disturbing portrait of young adults in the urban glamour zone. No other book reveals as much about sex, drugs and money off campus.”
(Eric Klinenberg Playboy 2008-01-01)

"Grazian ventures into after-hours Philadelphia for a dishy yet savvy tell-all that brings the city's network of pubs and hotspots fully to life, complete with a host of partiers eager to share. . . . Taking readers to strip clubs, gay bars, the poshest of the posh and a few dives for good measure, this book is a bit like a month of free nights out: the pleasure of the hustle without any of the hassle."
(Publishers Weekly 2007-12-17)

"[A] creepily fascinating study of the industry and rituals of the Philadelphia club scene. . . . [Grazian] has a keen eye for the deceptive interplay between the real and ideal."
(Ryan Bigge Toronto Star 2008-01-20)

“Grazian offers an unflinching portrait of urban nightlife as a series of hustles. . . . A smart piece of urban sociology as well as a sobering existential comment on the contemporary commodification of the self.”--Choice
(Choice)

“This book is a must-read for anyone interested in the rhythms and beats of nightlife in the metropolis. It is in the best tradition of modernist ethnography and could be used as an exemplar for courses on qualitative methods, urban sociology, social interaction, and consumerist or class culture. Much like the fine-dining experiences Grazian describes, this book should be savored, devoured, and accompanied with a bottle of wine. . . . It is a scrumptious read."

(Patrica A. Adler and Peter Adler American Journal of Sociology)

“The data are rich and compelling. As a tour guide, Grazian’s account of Philadelphia’s nightlife is vivid and well organized. . . . On the Make is mot just readable but riveting. It is an exceptional piece of sociology in the finest traditions of qualitative analysis."

(Georgie S. Rigakos Canadian Journal of Sociology)

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Gamal on December 11, 2011
Format: Paperback Verified Purchase
On the Make takes a critical look at image management in the nightlife setting. Using Philadelphia as a case study, the book explores the motivations and tactics of various groups to deceive, manipulate and hustle people for various ends. While the book does offer insight into the intrigues of social interaction, the tone drains almost all pleasure from the actors. It leaves you wondering why anyone would engage in the experience at all.

The central idea behind On the Make is that nightlife can be seen as a series of con jobs or hustles. These are designed by the con artist to separate the victim from something valuable by offering them something worthless (or very close to it) in exchange. Club owners create artificial environments and force their employees to engage in false friendship or flirting to separate the patrons from their money. Public relations companies, local media and promoters make up flimsy events and pay celebrities to show up at venues in the hopes of luring the naïve and desperate. Men engage in complex rituals to solicit sexual contact from women and prove their masculinity to men. Women use more complex (and more successful) tactics to counteract lecherous men, acquire drinks and special treatment and pursue their own sexual conquests. Everyone participates in and has knowledge of a thinly veiled façade designed to create and control image. In nightlife, no one and nothing is what it seems.

There is a significant portion of every urban population that avoids the club scene because they see it as "artificial." That group will find a lot of ammunition for their position in this book. Most of the work paints a negative, predatory picture of nightlife culture. It also largely ignores two important facts.
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2 of 3 people found the following review helpful By -Hewie Lewis on June 18, 2010
Format: Hardcover
I was really suprised by this book.

On the positive I liked seeing a book on nightlife that incorporated many elements not just nightclubs. Grazian opens with the service industry in restaurants and the stage craft they put together to make things come together. I found it very insightful in his reporting.

Now on the negative. The man is a Sociologist but, does not discuss the implications of his findings. The information herein, could have made for a brilliant analysis regarding social life. His analysis of the restaurant world was far more in depth than the rest of the book. In deed halfway through the book it seemed like his writing died off. The title of the book did not make much sense. I expected a theme on "On The Make"... what does that mean?

Perhaps the most interesting part of the whole book was the part about "Playing Bar". In this instance two boys play with a curtain, and Grazian points out they are competing. In fact the competition element of the book was a great theme, however like most of the book he could have done a better job overall.

I also did not see many references to those in his field which have contributed much to this science... In that regard I am truely upset that he did not do a better job of citing his academic sources.

Also methodologically I am unsure of the ethics of this study.
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Format: Paperback Verified Purchase
This is an excellent study of the night club scene in Philadelphia as experienced by young adults transitioning to adulthood- most of whom are students at the U. of Penn. The perspective is that of E. Goffman and Dramaturgy but Grazian also incorporates other elements of symbolic Interactionist theory (Cooley and Mead). There is a heavy focus on the scam elements of that world and how young adults manage themselves and others in experiencing that world.
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