Social marketing for improving public health and social well-being has evolved into an active and vibrant field of work for change agents around the world. On Social Marketing and Social Change explores the latest ideas and practices of this discipline by one of its leading thinkers and doers. From marketplaces to communications, nonprofit to corporate practices, PSAs to the latest in social media and mobile technologies, if you are interested in passion-driven marketing, something inside this book will capture your imagination as it has for thousands of readers of the blog.
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R. Craig Lefebvre, PhD chief maven of socialShift, is an architect and designer of public health and social change programs.. An internationally recognized expert in social marketing, social technologies for change and health communication, Craig has worked with US Federal and state governments, international agencies and nonprofit organizations to create programs for change on public health topics ranging from tobacco control and obesity to HIV/AIDS prevention and cancer control. Dr. Lefebvre holds faculty positions in the schools of public health at George Washington University, University of Maryland and University of South Florida. He is the author of over 60 publications in the areas of community health promotion, social marketing and behavioral medicine. He is a Fellow in the Society for New Communications Research and a member of the American Academy of Health Behavior. American Heart Association in 1988. His work has earned him the William D. Novelli Award for Innovations in Social Marketing and a Silver Anvil from the Public Relations Society of America. He received his PhD in Clinical Psychology from North Texas State University and completed post-doctoral fellowships in Behavioral Medicine at the University of Virginia and the University of Pittsburgh.
Craig Lefebvre has designed, implemented and evaluated social change programs for over 25 years. He is one of the rare people who is immersed in the social innovation space as both a practitioner and a researcher. His experience with hundreds of social marketing programs for clients ranging from pharmaceutical companies and state departments of health to national programs for the National Institutes of Health and the Centers for Disease Control and Prevention and international nongovernmental organizations gives him a unique perspective on the challenges and opportunities presented by health and social puzzles. For the past six years he has been sharing his experiences and insights on his blog for how to use social marketing to create more effective, efficient, sustainable and just solutions to these puzzles.
Craig has a PhD in clinical psychology. He began his career directing the intervention program for one of the world's first community-based programs aimed at reducing heart disease at scale. In recent years he has focused on using social media and mobile technologies as innovative methods to increase the scale and impact of social change efforts. He is a Fellow in the Society for New Communications Research and was elected a member of the American Academy of Health Behavior in 2003 and a Fellow in the Council on Epidemiology and Preventive Cardiology, American Heart Association in 1988. His work has earned him the William D. Novelli Award for Innovations in Social Marketing and a Silver Anvil from the Public Relations Society of America. Craig is the author of over 100 publications in the areas of community health promotion, social marketing, social and mobile media and public health and has made over 250 presentations at professional meetings around the world.
