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Once Is Not Enough (Jacqueline Susann) Paperback – December 14, 1997

4.3 out of 5 stars 63 customer reviews

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Editorial Reviews

From the Inside Flap

Back in print, the spectacular best-seller from the author of Valley of the Dolls.

Once upon a time, the entertainment industry was a world that never slept. Magazine editors, models, pop stars, and all the rest visited "vitamin doctors" to get the shots that would allow them to stay up all night and then work all day--in offices decorated with beanbag chairs and Calderesque mobiles. In this world, January Wayne goes from poor-little-rich-girl to grown-up swinger, as she searches New York and Los Angeles for a guy just like Mike Wayne, the glamorous movie producer, who also just happens to be her father.

Though often panned by critics, Susann's slightly sordid yet thoroughly fabulous novel was embraced by her fans. Once Is Not Enough became Susann's third consecutive novel to reach the number one spot on the New York Times best-seller list--the first time any author had accomplished this feat. The novel would be Susann's last great success: The year after its publication, in 1974, the author died of breast cancer.

'Spectacularly successful. There are plane crashes, drug orgies, motorcycle accidents, mass rapes, attempted abortions, suicide, evil doctors and assorted other activities; and I just couldn't put the damned thing down."--Library Journal

"[Susann's] pulp poetry resonates to this day. With her formula of sex, drugs and show business, Susann didn't so much capture the tenor of her times as she did predict the Zeitgeist of ours."--Detour

Jacqueline Susann left her hometown of Philadelphia and moved to New York, where she won the Best Dressed Woman in Television Award four times. But it was the success of her blockbusters Valley of the Dolls, The Love Machine, and Once is Not Enough that transformed her into the Pucci-clad media superstar we remember today. Jacqueline Susann was married to producer Irving Mansfield. She died in 1974.

About the Author

Jacqueline Susann (19181974) was the iconic author of worldwide bestsellers including "The Love Machine, Once Is Not Enough," and "Valley of the Dolls,"
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Product Details

  • Series: Jacqueline Susann
  • Paperback: 384 pages
  • Publisher: Grove Press; 1st Grove Press pbk. ed edition (December 14, 1997)
  • Language: English
  • ISBN-10: 0802135455
  • ISBN-13: 978-0802135452
  • Product Dimensions: 5.3 x 1.3 x 8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (63 customer reviews)
  • Amazon Best Sellers Rank: #161,874 in Books (See Top 100 in Books)

More About the Author

Jacqueline Susann left her hometown of Philadelphia at eighteen and moved to New York, where she acted extensively and won the Best Dressed Woman in Television award four times. But it was the success of her three blockbuster novels--Valley of the Dolls, The Love Machine, and Once is Not Enough--that transformed her into the Pucci-clad media superstar we remember today. Jacqueline Susann was married to producer Irving Mansfield. She died in 1974. www.valleyofthedolls.com

Customer Reviews

Top Customer Reviews

Format: Paperback
Thanks to Grove-Atlantic Press, the novels of Jacqueline Susann are reappearing in print 15 years after the mass market Bantam editions went out of print. VALLEY OF THE DOLLS is still, after 30 years, the all-time bestselling novel of all time.Those expecting a weak sophmore effort in LOVE MACHINE will be glad to hear that her second novel is actually the best-written of all her novels. This insiders view of the television industry (and specifically the rise of womanizing heel, TV anchorman Robin Stone) is a riveting, compelling and compulsively-readable tale that benefits from Susann's real-life background as a TV spokesmodel and actress who was married to a TV producer.If you thought the showbiz folk in VALLEY were ruthless, wait until you get swallowed up by the cast of characters in LOVE MACHINE. There's also much more plot in LOVE than in VALLEY. This is no romance novel, Jacqueline Susann wrote anti-romance novels. She liked to show readers the exciting and torrid lives of the rich and famous and always made readers feel they were better off living in the midwest than starring in a Broadway show or hosting a network news show. The reissued VALLEY had a quaint feeling of once being a very blunt and racy novel that had mellowed over the years (probably due to it being the blueprint for countless bestsellers over the next three decades). But, THE LOVE MACHINE still packs a powerful punch. This is Jackie Susann at her most assured, writing the kind of story that is hard to resist and shouldn't be resisted.
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Format: Paperback
There are two major things that distinguish "The Love Machine" from Jacqueline Susann's other novels: the main character is a man, and the book has a happy ending (at least in my opinion).

This book is a very entertaining read. The story centers around Robin Stone, a smart and sexy television executive who's climbing the corporate ladder and breaking the hearts of many women along the way. Although it seems at times that Robin has no conscience because of the way he treats women, he really isn't a malicious character and doesn't intend to harm to anyone. Regardless of the fact that he always makes it clear that he's not interested in a long-term relationship, women still tend to fall for him, and they fall very hard. The book is divided into three main sections devoted to the women who are affected by Robin the most: Amanda, a beautiful and emotional model; Maggie, a brilliant journalist; and Judith, a middle-aged socialite.

Robin is a very interesting character. He's so charismatic that he even manages to charm the reader, and you'll be rooting for him in spite of all his indiscretions. There is also a deeply buried secret in Robin's past that makes him become vulnerable in very unexpected circumstances, and the mystery surrounding him will keep the reader guessing until the very end. I also enjoyed how Robin interacted differently with all the various women in his life. The last section in the book devoted to Judith was a little slow, but that could be because I was expecting a last-minute dramatic turn of events like I've seen in Susann's other novels, and this book was a little different.

If you enjoyed Jacqueline Susann's other novels, you really need to read "The Love Machine." My only disappointment is that this was the last book of Susann's I had left to read...I wish she had written many more!
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Format: Paperback
I didn't know if Jacqueline Susann could live up to "Valley of the Dolls" with this book, but she sure did! "Once is Not Enough" is thoroughly entertaining. The story revolves around January Wayne, a tragic heroine who has an unnatural adoration for her father and is unable to have a successful relationship with another man because of it. When her father marries a wealthy woman to secure his family's financial future, January finally falls in love. Unfortunately for her, the man she falls for is Tom Colt, a married man who is older than her father. Tom replaces "Daddy" for January, but it's only a matter of time before the relationship drags her down into the drug-induced haze that every Susann heroine eventually falls victim to.

Like "Valley of the Dolls," "Once is Not Enough" boasts many colorful characters whose lives intersect in a variety of unexpected ways. There are some funny moments in the book, but for the most part it consists of tragedy and unhappiness. The final few chapters threw me for a loop because the ending is more depressing than either of Susann's other novels. Still, I highly recommend this book to anyone looking for an entertaining read. You won't be able to put it down!
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Format: Paperback
Those of you who loved VALLEY OF THE DOLLS will not be disappointed by Susann's follow-up novel. THE LOVE MACHINE is the story of Robin Stone, a network television executive who is as sexy, cold, and violent as the electronic medium he manipulates. Readers who hoped for a replay of VALLEY'S sheer enjoyability will be somewhat dismayed by this novel. No other Susann book even comes close for characters who are - to be blunt - utterly despicable. Robin Stone is without any redeeming features whatsoever, and the three women in his life may be described as follows: a vapid, masochistic and bubbleheaded model (Amanda), a selfish, arrogant, and corrupt tv-reporter-turned superstar-actress (Maggie), and a vain, obsessive, neurotic, and useless socialite (Judith). Despite (or perhaps because of)the flaws of the characters, the LOVE MACHINE is compelling reading - aren't the bad guys usually more interesting than the good guys! I could not put this book down. Although Sus! ann's characters are utterly hedonistic pleasure-seekers, her writing style maintains a subtle distance from them, resulting a peculiar type of reader identification - we enjoy her characters even as we condemn them. Susann may be the most perfectly American novelist of the late 20th century, and her books will doubtless one day be seen as the literary classics they are. I can't say that I enjoyed this book, but nevertheless, I couldn't stop reading it.
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