Once upon the Future: A Woman's Guide to Tomorrows Technology (Pandora Press Focus) [Illustrated] [Paperback]

Jan Zimmerman (Author)

Editorial Reviews

From Publishers Weekly

In this study that covers technologyranging from computers to "daily-use" items such as garbage disposals and vacuum cleanersZimmerman, author of The Technological Women and head of a software development company, argues that "women get the short end of the technological stick" because new technology "merely sustains the traditional gender division of labor." She asserts that there is sexism in product design and language, media distortions of pertinent issues, invasions of privacy via telecommunications; she also considers such factors as obsolescence in the job market, computer shopping, data security, home robotics and genetic engineering. Women, she concludes, must take part in technological design and decision-making and, moreover, should change "the very shape and form of material reality" to be free from what she considers the old values of inferiority and subordination inherent in current technology.
Copyright 1987 Reed Business Information, Inc.

Product Details

• Paperback: 248 pages
• Publisher: Pandora Pr; illustrated edition edition (December 1986)
• Language: English
• ISBN-10: 0863580092
• ISBN-13: 978-0863580093
• Product Dimensions: 7.9 x 5 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Amazon Best Sellers Rank: #5,843,003 in Books (See Top 100 in Books)

More About the Author

Jan Zimmerman is the author of Web Marketing for Dummies (Wiley), just released in its third edition, and co-author of Social Media Marketing All-in-One for Dummies, as well as four editions of Marketing on the Internet (Maximum Press), Doing Business with the Government Using EDI (Van Nostrand Reinhold), Once Upon the Future (Pandora Press), The Technological Woman (Praeger); and Mainstreaming Sustainable Architecture: Casa de Paja (High Desert Press).

The owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico, she has provided marketing consulting, Web site management, content development, social media marketing, and strategic Web promotion to businesses of all sizes and types since 1998. Her clients include business-to-business and business-to-consumer companies in the areas of retail, professional services, trade services, technology, tourism and hospitality, real estate, media, and more. Her pragmatic approach to online marketing and her awareness of the real pressures confronting small-to -medium size businesses have earned her loyal customers and faithful readers.

The writer of numerous magazine and newspaper articles, Ms. Zimmerman speaks frequently on Web marketing. Ms. Zimmerman served as the Executive Director of the New Mexico Women's Purchasing Council from 1994-1996. From 1983-1993 she was CEO and co-owner of Emerson & Stern Associates, a California-based, linguistic software R&D company, which won an SBIR Success Story award from the SBA. She earned her MFA in Film/Video from California Institute of the Arts, and a BA in physical sciences from the University of California at Berkeley.