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One Big Thing: Discovering What You Were Born to Do Hardcover – July 16, 2012
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About the Author
Amazon's editors selected this title as a Best Book of the Month in business & leadership. See our current Editors' Picks.
More About the Author
According to former CNN journalist Paula Zahn, Phil is rare - a working producer in Hollywood with a Ph.D. in Theology. He's appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been profiled in the New York Times, The Los Angeles Times, and The Wall Street Journal.
His book "Jolt!: Get the Jump on a World That's Constantly Changing," shares his secrets of making today's culture of disruption and change work for you. "One Big Thing: Discovering What You Were Born to Do" helps you find the great purpose and calling for your life. And his newest book: "Unique: Telling Your Story in the Age of Brands and Social Media" is changing the way churches, ministries, and nonprofit organizations share their story with the culture.
He's lectured at universities like Yale, University of California at Berkeley, UCLA, and is an adjunct professor at the King's University in Los Angeles. In addition to writing his blog at philcooke.com, he also blogs for The Huffington Post, and is a contributor to Fast Company, Wired.com, Forbes.com, and Fox News.
Top Customer Reviews
ONE B1G THING takes the reader on a journey to discover what is the one main purpose that they were put on this earth to complete. In Phil's case, it is helping others discover that one thing in their own lives and helping motivate them once they've discovered what it is. Luckily, for those of us who haven't always known what our One Big Thing is, Phil didn't discover his until later in life - he might even argue he didn't have it fully defined until a couple of years ago - so the reader gets the benefit, not only of an expert who has discovered his calling, but also that of the person who struggled for years, trying to figure out what that is.
A popular misconception about the One Big Thing is that it is JUST one thing. It is and it isn't, Phil explains. Everyone has One Big Thing, but that one thing can be expressed in many forms. Some might be tempted to complain that they can do many things well. I myself, felt that for many years. But the beauty of One Big Thing is that once you discover what that thing is, it allows you to focus and excel more, and, yes, enjoy more, the tasks and activities that you are doing - in keeping with your One Big Thing.Read more ›
On the upside - and the reason I gave this 3 stars - it is very readable and well-written. The advice, while not very practical, is solid. The quotes throughout the book are really good and you will probably be reminded of a few gems that you will want to save. In fact, if you have never read any book on self-help or you are looking for a gift for a graduating student who hasn't read much, this would be a good choice. Otherwise, I think there are better options that will get your further.
Two other choices for books with more practical wisdom for getting where you want to go and figuring out your life's purpose:
Leaders Who Last - Very practical - especially the first section - and worth reading. You will learn and use more from this small book then you will from a dozen of the thick, wordy self-help books available.
Train Your Brain For Success: Read Smarter, Remember More, and Break Your Own Records - Great book on discovering your purpose, mission, vision, and core values. Very practical, with exercises throughout to guide you. You will also learn some very useful tools for memory and reading.
I tried to like this book but just couldn't get past the fact that I've read this book 100 times and each was done better. The chapters and subsections are short and full of platitudes that lead nowhere. The core idea of this book "Find your one big thing" could have been a short magazine article and been better served. I don't think that the author could have more quotes or references to other people's work without the whole book being a bibliography.
Here's a great example of the advice in the book "Compromising your values catches up with you." Or the map of your future, ask yourself these four questions:
1. What comes easy to you
2. What do you love?
3. What drives you crazy?
4. What do you want to leave behind?
According to the author, if you just answer these four questions you'll be able to begin identifying the OBT One Big Thing that will give your life direction, purpose and meaning.
I wanted to like this book, I wanted it to have something original (he has a whole section about the importance of original thinking but there isn't any sign of it here) I didn't want yet another cookie cutter book. This book appears simply to be an attempt to take advantage of momentum created by the authors earlier books and success.He talks about how Hollywood makes fortunes on sequels and to that end, he may be right and may have a winner.
I gave the book two stars because the author is a good writer. The book is easy to read and fast. The problem is that I want the 90 minutes it took of my life to read it back now.
Unless you've never read a motivational book or article in your life, I can't recommend this book.
The world is looking for the extraordinary; not just good in several different things. These are several other challenges addressed.
I found many of the quotes that Phil used in this book to be very good and his description of his wife as the "typical creative person" was not only funny but I could see myself in it. This is the second book that I've read by this author; in fact that's why I chose this particular book when I was given the chance. That said, I found some of the material a bit dry and some of the information repetitive. Was it worth the read? Yes. As I kept going, I found the 4 questions that he asked very insightful in narrowing your focus. Even though it wasn't exactly what I had hoped for, I didn't come away empty handed as other small "gems" were uncovered. I believe others who read it will have the opportunity to re-balance; re-focus, start again or be encouraged to continue.
I received this book free from the publisher through the BookSneeze®.com book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255
Most Recent Customer Reviews
I really like this book. It is a book club edition, which I think means the pages are lesser quality than others. This does not bother me. Read morePublished 5 days ago by Jennifer
This is my One Big Thing in life, empowering others and helping them live their dreams. I learned so much from reading this book. Read morePublished 7 months ago by KellyMotivates
Love this book. After listening I purchased two copies and gave them to loved ones!!Published 8 months ago by Jan
One Big Thing by Phil Cooke
Phil Cooke tries to tackle a very bloated subject with his book One Big Thing. Read more
Written from the front lines and not theoretically. Does not have raw answers but asks the most important questions that help you find your OBT! Thumbs up!Published 13 months ago by Samuel Rufus Nallaraj
Since I am still trying to discover what I was born to do, books like this have an appeal for me. After having read the book, my feeling is Phil Cooke has earned the right to write... Read morePublished 13 months ago by Stan Wells
This is a fairly good book. This is the first book I have read by Cooke. A lot of the ideas contained in it are found in other books, but this is the first time I have found... Read morePublished 15 months ago by rustlessrocker
His disparaging comments about higher education in the first chapter were a red flag, but I had to stop reading this book when the author made a sweeping generalization about... Read morePublished 16 months ago by Jaime Salvador
If you want Phil Cooke to answer questions about your own personal life, you will not find the answers in this book. Read morePublished 17 months ago by Sherrie