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One Billion Customers: Lessons from the Front Lines of Doing Business in China
One Billion Customers: Lessons from the Front Lines of Doing Business in China
James McGregor
Average Customer Review: 4.4 out of 5 stars  See all reviews (54)
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From Publishers Weekly
The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series of case studies from capitalism's Wild East, including a... Read More

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