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No One Cares What You Had for Lunch: 100 Ideas for Your Blog Paperback – August 21, 2006

ISBN-13: 978-0321449726 ISBN-10: 032144972X Edition: 1st

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No One Cares What You Had for Lunch: 100 Ideas for Your Blog + Blogging for Bliss: Crafting Your Own Online Journal: A Guide for Crafters, Artists & Creatives of all Kinds
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Product Details

  • Paperback: 144 pages
  • Publisher: Peachpit Press; 1 edition (August 21, 2006)
  • Language: English
  • ISBN-10: 032144972X
  • ISBN-13: 978-0321449726
  • Product Dimensions: 9.1 x 5.9 x 0.4 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #996,521 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Margaret Mason has been a professional writer and editor for over a decade. Her shopping blog, Mighty Goods, was recently named number one shopping site by both Business Week and Forbes, and her personal website, Mighty Girl, draws thousands of readers each day. She is a contributing writer for The Morning News, a New York-based Web magazine, and The New York Times. Mason is also a sought-after expert on lifestyle issues. She has been interviewed by The New York Times, Crain's Business Daily, The San Francisco Chronicle and San Francisco's KFOG radio.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

I would recommend this book to anyone -- seasoned blogger or novice like me.
P. Selfridge
"Nobody Cares What You Had for Lunch: 100 Ideas for Your Blog," by Margaret Mason, is a book that will provide you with some excellent ideas for content.
Gregg Eldred
This book wasn't worth the effort to put it into my library bag with the other books I picked up.
Jeanine Pedersen

Most Helpful Customer Reviews

47 of 57 people found the following review helpful By Thomas Duff HALL OF FAMETOP 500 REVIEWERVINE VOICE on August 20, 2006
Format: Paperback
OK... I'm a sucker for an unusual title, and this one grabbed my attention right off... No One Cares What You Had for Lunch: 100 Ideas for Your Blog by Margaret Mason. While it may not be a techie's idea of blog inspiration, it was a fun read that *did* spur some ideas for me...

Contents: Fifteen Minutes to Fame; Thirty Minutes Away from the TV; An Hour at the Screen; Take Your Time; Think Like a Writer; Index; About the Author

Mason is thrilled at the opportunities that blogs have given the average person for self-expression, but laments that too many blogs are obsessive navel-gazing exercises that hold little to no interest over time. She wrote No One Cares as a way to help you come up with creative and new ideas for blog material that can lead to unusual material and interesting insights to the life and world of the writer. Each idea takes just a single page (a few "long" ones take two pages) and throws out a suggestion that you can use to spur the creative juices. For instance, if you kept a diary growing up, you might want to use some of those pages as a glimpse into your past. Your youthful angst *can* be laughed at now... Perhaps you have some "inside knowledge" of the place/city you live... Share it with your readers. Or one that I could take advice from... "Get Defensive". Take a stand on something you like that goes against conventional wisdom, and proudly show your colors. While not every idea will resonate with all bloggers, there should be something in here to push you in a direction you hadn't considered.

For those who are blogging technical information with no personal color, bypass this book. You probably won't "get it". Better yet, try coming out of your shell and show your readers a bit of yourself.
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22 of 26 people found the following review helpful By Roland Hesz on December 26, 2007
Format: Paperback Verified Purchase
Well, blogging has arrived. I mean really.
This book is a good example of that, one of those 101 and "in 24 hours" books.
The subject is fun, the content is about 100 blog posts, the price for this is ridiculous.
The author complains that people are writing about their lunch, but funny thing is that her 31st idea for blogging is - yes, you guessed, lunch.
The book is basically about how to bare youself more to the public, how to put more of your private life on the net - hey, have you got an embarrassing memory that makes you cry and curl up? Post it!
Have you got embarrassing photos? Post it!

No one cares what you had for lunch, but hey, why don't you tell us what's in your purse?

Blogging has arrived. And this book is one of those "lets make some money without any effort" books.

But, if you don't mind the price - 20 USD? for this? -, you can have a good bedtime reading. And there are some good thoughts in this. Just not too many.
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13 of 15 people found the following review helpful By Laura on December 22, 2008
Format: Paperback
These ideas are about as creative and original as writing about what you had for lunch.

The book is skinny, the writing ideas are brief, and the content of the ideas is really thin. I've seen more interesting writing prompts in grade school writing classes.

Really wish I would have read all the reviews before buying this book.

Using these ideas really won't make your blog one to read.
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24 of 31 people found the following review helpful By Sandro Saitta on February 28, 2007
Format: Paperback Verified Purchase
I will be brief for this review: don't buy this book if you have at least a small idea about what you want to write on your blog. This book only gives you some hints if you have no clue about the content of your blog. If this is the case, then you should not write a blog, and therefore there is no use to buy this book. My ten years old sister could have given the same advices about what to write when you have nothing to say.
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22 of 28 people found the following review helpful By E. Kim on March 11, 2007
Format: Paperback
It is a nice list of ideas on topics for blogs but very little substance. It would have been better off as an extended magazine article.
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23 of 30 people found the following review helpful By Eric on October 17, 2007
Format: Paperback
Hi Folks,

I went to pick up this book from the Public Library. I expected to get tricks and techniques about blogging.... None of that.... This is a slim book and most pages have content on half the pages only. I could tolerate this lack of quantity if at least the quality was there. Not the case at all. It is a good book if you have some cash to throw down the toilet and if you like "streams of consciousness" random general thoughts that don't fly too high. Basically, a bunch of half-baked platitudes. I know that writing a book is not easy and I am not kicking the author's duff for the pleasure of it, but it needs to be done. Someone has to tell her that she can't take us for walking wallets. The Canadian retail price is $24.99... That's scary... for so little! The general public deserves a better effort. Maybe on her next book... Maybe she has talent, I never read her other stuff. However, I know she will need to get to the keyboard and work harder.

If you are not sure, go to your Public Library or to Barnes and Noble to browse it first. Who knows, it might be good for you. However, if you want tips to write a better blog, you have to find something else.
Just for your info, I just finished Brad Hill's Blog book for Dummies. It is pretty good ... and Hill worked hard at it AND you will find lots of good tricks that will save you lots of time. Good for total beginers and low intermediate. Cheers!
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