One-Color Graphics: The Power of Contrast [Paperback]

Chen Design Associates

Book Description

Publication Date: April 2004

Projects included in this volume range from posters, invitations and promotional materials to logos and letterheads. It should help graphic designers of all levels harness the magic and simplicity of one-colour - without breaking a client's budget.

Editorial Reviews

From the Author

We expect you will be inspired by the ability of designers from all walks of life to push beyond pre-established views of what one-color design should be. It is our hope that this book becomes part of our industry’s collective reach for excellence.

Given the current economy, designers are faced with more and more challenges to produce effective design on limited budgets. To be able to elevate what is often mistakenly thought of as a simple solution and showcase it as a viable, successful, and preferred option seems timely and useful for designers from all walks of life. --This text refers to an out of print or unavailable edition of this title.

About the Author

Chen Design Associates, San Francisco, is a multidisciplinary firm that provides strategic visual and creative content for clients in the arts, entertainment, education, health care, nonprofit, publishing, and technology sectors. CDA has been recognized for design excellence by organizations including HOW magazine, Print magazine, The Summit Creative Awards, and AIGA/SF.

See all Editorial Reviews

Product Details

• Paperback: 192 pages
• Publisher: Rockport Publishers; illustrated edition edition (April 2004)
• Language: English
• ISBN-10: 1592530524
• ISBN-13: 978-1592530526
• Product Dimensions: 11.2 x 9.1 x 0.6 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #2,646,877 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

5.0 out of 5 stars One-Color Graphics, November 7, 2002

By A Customer

This review is from: 1 C/G: One-Color Graphics: The Power of Contrast (Hardcover)

I really think this book deserves a better rating than two stars. This book shows how one color graphics can be beautiful and impactful too. This book is not a book for learning photoshop technique but for learning how to have a good layout with just one color. Person that buy this book to learn about photoshop has found a wrong book. As a graphic designer, dealing with clients want one color graphic most of the time, I find this book very useful.

4.0 out of 5 stars Showcase book, not much instruction, July 28, 2005

By 

T. K. Tazuk "fairfax12j" (Houston, TX USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: One-Color Graphics: The Power of Contrast (Paperback)

I suppose I didn't read the reviews closely enough but I was surprised that this was a showcase book. I was expecting some instruction but there is absolutely none -- at least not textually. That is not the fault of the author but I'm including this in my comment to clarify for other potential buyers. I am teaching myself design and am not at the level where I can learn just by looking at other examples. I am sure for those with formal design educations or with professional experience this book will hold much more inspiration.

1 of 2 people found the following review helpful:

4.0 out of 5 stars Experiential and college learning, April 17, 2004

By A Customer

This review is from: 1 C/G: One-Color Graphics: The Power of Contrast (Hardcover)

Agree that book is a good resource for folks who are expanding their tech skill base. Unfair to trash designers who didn't "get it all" in college. 1) Have been designing myself for 20 yrs +" and I KNOW my skill base requires constant fine tuning. Luckily I enjoy learning. 2) College graphics classes have little time to teach a lot of material, now to include web, much of it conceptual. 3) Print is inherently complex because of its permanence. Have yet to meet a young designer who got the tech stuff in the classroom. That's what internships are for. "Rock on", young designers, you'll be learning forever.