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One Little Spark!: Mickey's Ten Commandments and The Road to Imagineering Hardcover – September 1, 2015

4.8 out of 5 stars 23 customer reviews

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  • One Little Spark!: Mickey's Ten Commandments and The Road to Imagineering
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  • Dream It! Do It!: My Half-Century Creating Disney’s Magic Kingdoms (Disney Editions Deluxe)
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  • Walt Disney Imagineering: A Behind the Dreams Look at Making More Magic Real
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Editorial Reviews

About the Author

Marty Sklar was a student at UCLA and editor of its Daily Bruin newspaper in 1955 when he was recruited to create an 1890s-themed newspaper, The Disneyland News, a month before the theme park opened. After graduating, he joined Disneyland full-time in 1956, where he held responsibility for most of the park's publicity and marketing materials.
In 1961, he moved to WED Enterprises, renamed in 1986 to Walt Disney Imagineering, where he worked on attractions for the 1964 New York World's Fair. For nearly ten years, he wrote personal materials for Walt Disney for use in publications, television and special films. In 1974 he became vice president of concepts/planning, and guided the creative development of EPCOT.

As vice president of creative development, executive vice president and then president of Imagineering for nine years, Sklar supervised the design and construction of Tokyo Disneyland, the Disney-MGM Studios, Disneyland Paris, Disney's Animal Kingdom, Disney California Adventure Park, Tokyo DisneySea, the Walt Disney Studios Park and most recently Hong Kong Disneyland.
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Product Details

  • Hardcover: 288 pages
  • Publisher: Disney Editions (September 1, 2015)
  • Language: English
  • ISBN-10: 1484737636
  • ISBN-13: 978-1484737637
  • Product Dimensions: 6 x 1 x 8.8 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #59,991 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By David Lee on September 2, 2015
Format: Hardcover Verified Purchase
Wonderful little book and a great companion to Sklar's earlier work, "Dream It, Do It".
This book gives Sklar the chance to delve deep into his famous "Mickey's Ten Commandments" which he spent only a handful of pages discussing in the previous book. The first 90 pages (after the incredible introductions by Disney Legends Richard M. Sherman and Glen Keane) discuss the "Commandments" in detail - one chapter dedicated to each, using current and past attractions as examples.
After the first 90 pages, there's about 130 pages full of chapters dedicated to specific points "Story", "Mentor", "Education", "Collaboration", "Be Curious", "Become The Best" et. al. - this is where an additional 48 of the current 75 Imagineers get there time to shine, a chance to pitch in, with each chapter made up of quotes, annecdotes and stories from individual team members - all curated by Sklar and his daughter, Leslie.
A wonderful book for all those in love with Disney, Disney Parks, Imagineering and simply storytelling!
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Format: Hardcover
Marty Sklar was hired by Walt Disney in 1955, prior to the opening of Disneyland. He rose through the ranks to president of Imagineering, the group responsible for Disney’s theme parks worldwide. He retired in 2009 after a 54-year career with the company.

The first part of the book explains Mickey’s Ten Commandments, guiding principles developed by Sklar in 1983. The second half of the book consists of career advice from 75 Imagineers. The most prominent recurring theme in this book is storytelling.

Mickey’s Ten Commandments are:

1. Know Your Audience. “I can’t imagine beginning any assignment without knowing the prime audience for your story or product. How you communicate, what you communicate, is totally influenced by who you identify as your target audience.”
2. Wear Your Guests’ Shoes. “Walt Disney decreed that every designer was to go to the park at least every other week and stand in the lines (we call them queues) to understand what our guests were experiencing… Always lead with the guest experience in mind.”
3. Organize the Flow of People and Ideas. Joe Rohde explains a failed design of Animal Kingdom: “We wanted the park to feel adventurous. One of our techniques was to obscure the destination at the end of a pathway so that you’d have to walk forward to reveal [it]… From an industrial engineering point of view, it was enough to clog the pathways as crowds backed up behind people who were confused.” Bottlenecks can also result from choice overload. John Hench says, “When we come to a point in the park that we know is a decision point, we put two choices. We try not to give them seven or eight.”
4. Create a Wienie (Visual Magnet). This refers to “visual targets that lead visitors clearly through an experience.
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Format: Kindle Edition Verified Purchase
Excellent insight into what works and what doesn't. It's nice to hear both sides of the coin on this amazing company. Towards the end are a series of letters that were written by imagineers and contains a wealth of advice and input into their careers at Disney. A great book on a great company!
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Format: Hardcover Verified Purchase
Really a great synopsis of some key principles... starting with design , but also about leadership and being a contributing member of a team.
A book every aspiring creative leader should read.

Phil
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Format: Hardcover Verified Purchase
To get a look into Imagineering- a look from the other side of the parks and with a smile One Little Spark does it in spades. Sklar has a unique view and shares it with us the reader. It is a book in which to revel, not just read.
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Format: Hardcover Verified Purchase
Once again Mr. Sklar hits ithis book out of the ball park! I thoroughly enjoyed reading about the Disney successes! Also the "goofs" we're so entertaining and educational. Learning the "why" behind the "goofs" was particularly educational.
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Format: Hardcover
The former Head Cheese of Disney Imagineering adds another chapter for us Disneyholics. I love having that rare peek behind the curtain, and Marty once again shares the wins and losses of the WED team.
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Format: Kindle Edition Verified Purchase
Even if you're not building theme park attractions, this set of guidelines is indispensable for other projects, as it applies generally to building winning user experiences. Great, quick read.
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