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One Little Spark!: Mickey's Ten Commandments and The Road to Imagineering Hardcover – September 1, 2015
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About the Author
In 1961, he moved to WED Enterprises, renamed in 1986 to Walt Disney Imagineering, where he worked on attractions for the 1964 New York World's Fair. For nearly ten years, he wrote personal materials for Walt Disney for use in publications, television and special films. In 1974 he became vice president of concepts/planning, and guided the creative development of EPCOT.
As vice president of creative development, executive vice president and then president of Imagineering for nine years, Sklar supervised the design and construction of Tokyo Disneyland, the Disney-MGM Studios, Disneyland Paris, Disney's Animal Kingdom, Disney California Adventure Park, Tokyo DisneySea, the Walt Disney Studios Park and most recently Hong Kong Disneyland.
Top Customer Reviews
This book gives Sklar the chance to delve deep into his famous "Mickey's Ten Commandments" which he spent only a handful of pages discussing in the previous book. The first 90 pages (after the incredible introductions by Disney Legends Richard M. Sherman and Glen Keane) discuss the "Commandments" in detail - one chapter dedicated to each, using current and past attractions as examples.
After the first 90 pages, there's about 130 pages full of chapters dedicated to specific points "Story", "Mentor", "Education", "Collaboration", "Be Curious", "Become The Best" et. al. - this is where an additional 48 of the current 75 Imagineers get there time to shine, a chance to pitch in, with each chapter made up of quotes, annecdotes and stories from individual team members - all curated by Sklar and his daughter, Leslie.
A wonderful book for all those in love with Disney, Disney Parks, Imagineering and simply storytelling!
The first part of the book explains Mickey’s Ten Commandments, guiding principles developed by Sklar in 1983. The second half of the book consists of career advice from 75 Imagineers. The most prominent recurring theme in this book is storytelling.
Mickey’s Ten Commandments are:
1. Know Your Audience. “I can’t imagine beginning any assignment without knowing the prime audience for your story or product. How you communicate, what you communicate, is totally influenced by who you identify as your target audience.”
2. Wear Your Guests’ Shoes. “Walt Disney decreed that every designer was to go to the park at least every other week and stand in the lines (we call them queues) to understand what our guests were experiencing… Always lead with the guest experience in mind.”
3. Organize the Flow of People and Ideas. Joe Rohde explains a failed design of Animal Kingdom: “We wanted the park to feel adventurous. One of our techniques was to obscure the destination at the end of a pathway so that you’d have to walk forward to reveal [it]… From an industrial engineering point of view, it was enough to clog the pathways as crowds backed up behind people who were confused.” Bottlenecks can also result from choice overload. John Hench says, “When we come to a point in the park that we know is a decision point, we put two choices. We try not to give them seven or eight.”
4. Create a Wienie (Visual Magnet). This refers to “visual targets that lead visitors clearly through an experience.Read more ›
A book every aspiring creative leader should read.
Most Recent Customer Reviews
The Legend! This was a wonderful insight into the way WDI works and how they create the magic.Published 2 months ago by dan ernst
I bought this for my daughter for Christmas. She is a big Disney fan. She's in the middle of reading the book and she is really enjoying it.Published 3 months ago by Patti Rose
Love the book. It gives great advice on working for a living. Being successful means doing what you love to do. And it does not have to be at Disneyland or Disney studios.Published 4 months ago by Daniel Bryson
My son is fascinated with all things Disney and this book was perfect for him. He liked the section where they gave the awards for best and worst ideas.Published 4 months ago by K. Frame