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One Perfect Day: The Selling of the American Wedding Paperback – July 29, 2008
Getting Down to Business & Investing
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Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
What I liked about Mead's book is that she does not seem to be writing from within the dominant paradigm: she doesn't take it for granted that a meaningful wedding requires matching bridesmaid hairstyles or that it's a daring, hand-wringing proposition to (gasp!) let members of the wedding party choose their own shoes. I suppose that I find so much of what brides worry about to be utter nonsense, and I wish there were more voices (besides from the fabulously stodgy Miss Manners) that did not assume that the only way to properly symbolize a marriage is with $10,000 of floral arrangements.
This book is not comforting. The author's tone is dry and you can tell from the language she uses that much of the industry seems over the top to her.Read more ›
"One Perfect Day" offers fascinating insight into how the significance of the ceremony has increased as the differences between pre-married life and married life has decreased for many couples.
While looking at this cultural shift, it explores the role of the industry that has sprung up to maintain it. None of the vendors and industry representatives come off looking like bad people. But they are business people and businesses exist to make profit.
I would, however, have liked to see more about the role that parents play in pushing their daughters into the role of bridezilla. In my experience, both parents are usually the primary drivers behind the more, more, more philosophy of wedding planning -- and often push girls who wanted to have a simple wedding into an elaborate affair. I would have especially liked to read an analysis of parental interactions with the bridal industry.
Author Rebecca Mead could have taken a number of approaches to this new culture. She could have been censorious about its narcissism, or applauded its liberation from its ancient anchors. Instead, she adopts a somewhat bemused, slightly aghast tone that allows her subjects to speak for themselves. And speak they do! Mead's main focus is the wedding industry, which is at an enormously-profitable dream machine. She obtained her information from a close reading of bridal journals, interviews with the industry's visionaries, attending trade shows and visiting sites from Wisconsin to Las Vegas to Aruba to China. What she sees is either refreshingly or depressingly the same all over. Brides (and an increasing number of men) are being sold on the idea that they must stage a dream wedding with all the "traditional" touches that expresses their personal sense of style. And the more money spent the better. Mead makes it clear however, that many of the features considered traditional are not all that old. Only since the 1920s, for instance, have the majority of American brides been married in white silk gowns.Read more ›
Rebecca leavens her hard-hitting message with fascinating examples and good humor. Its an excellent read.
Most Recent Customer Reviews
Some of the negative reviews here are discounted by other commenters saying that this isn’t really a book on weddings, per se, but a book on *sociology. Read morePublished 3 days ago by Montmorency79
The book is articulate, funny and illuminating for engaged women. It certainly impacted my decision not to devote funds to a lavish wedding. Read morePublished 27 days ago by M. Freeman
It was interesting to read about individual businesses within what folks call the "wedding industrial complex," but I wish she had gone deeper and perhaps even offer a... Read morePublished 4 months ago by Marilyn G. Hill
Awesome book that delves into the wedding industrial complex. This book has convinced me that eloping is the best option.Published 22 months ago by Henriette Buchanan
One Perfect Day explores the commercial mechanics behind the showy expensive weddings. The book also explores the societal pressures that affect brides and lead to the so called... Read morePublished 23 months ago by Nicole W.
I /really/ wanted to like this book. I have made a hobby of reading up on wedding industry economics and supply chains, books and blogs on how certain values were created around... Read morePublished on November 21, 2013 by Amazon Customer
Rebecca Mead has a very witty writing style and she uses it appropriately on wedding planning and the industry. Read morePublished on August 27, 2013 by Jennifer
Former New Yorker staff writer Rebecca Mead takes us on a journey through 'bridezilla' culture providing us with lots of reportage and data on the wedding industry. Read morePublished on April 30, 2013 by school living club
While this seemed to be a book on the level of The American way of Death, it very much wasn't. There was a lot of interesting insights on the Wedding industry and I read it very... Read morePublished on March 18, 2013 by Katherine Funk