Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person’s life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year’s edition features the very best work from around the world from the 2008 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge’s Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.
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Founded in 1975 and based in New York City, The One Club produces three annual awards competitions that are widely considered the most respected in the world: the One Show, One Show Design, and One Show Interactive. The One Club is a non-profit organization that hosts educational events, maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events, and produces publications that include the quarterly one.a magazine and the One Show and One Show Interactive annuals.
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Most Helpful Customer Reviews
3.0 out of 5 stars
Strange year for the One Show,
By Guilherme "B" (Brazil) - See all my reviews
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This review is from: One Show, Volume 30 (Paperback)
This is a very ups and downs book. There's a lot of rubbish in it (considering it's the pencil, not any ordinary prize), especially in print. But there are some ads, most of them just got "merit", that make the book worth the USD 50ish you may have to pay for it.
I gave it 3 stars because 2006, the year the prize was handed, was not a bad year for advertising at all. And they still gave away all that gold and silver and bronze like that. Makes me kind of wonder what the 2008/9 One show will look like.
4.0 out of 5 stars
the best annual book for advertising (print, radio, tv),
This review is from: One Show, Volume 30 (Paperback)
it's amazing to view in one book the best works of advertising of the world
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Inside This Book
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New York, Full Page, Merit Single, Merit Color, San Francisco, Bill Bruce, Merit Posters, Merit Over, Merit Poster Design, Merit Outdoor, Merit Newspaper, Burger King, Miami Beach, Whopper Freakout, Scott Duchon, Mike Smith, Jan Jacobs, Ian Reichenthal, Cape Town, Merit Radio, Merit Cinema Advertising, Merit Under, Jason Sperling, Petaling Jaya, The Tap Project Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
game footage Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Full Page, Merit Single, Merit Color, San Francisco, Bill Bruce, Merit Posters, Merit Over, Merit Poster Design, Merit Outdoor, Merit Newspaper, Burger King, Miami Beach, Whopper Freakout, Scott Duchon, Mike Smith, Jan Jacobs, Ian Reichenthal, Cape Town, Merit Radio, Merit Cinema Advertising, Merit Under, Jason Sperling, Petaling Jaya, The Tap Project Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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