The One Show Annual continues to be the most far-reaching collection of today’s creative advertising, and the one that sets the industry standard. Beautifully produced, big (555 pages) and in full color, it showcases all the winners from advertising’s most prestigious international award shows. This year, Volume 25 features three important and fabulous new elements: the “Innovative Marketing” category honors innovative work and untraditional thinking and branding. The “Patrick Kelly Scholarship” recognizes the creative daring of the next generation. And the “Advertiser of the Year” celebrates the company that has shown the most groundbreaking work. The competition categories include Print, Design, Integrated Branding, Television, and Radio.
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Founded in 1975 and based in New York City, The One Club produces three annual awards competitions that are widely considered the most respected in the world: the One Show, One Show Design, and One Show Interactive. The One Club is a non-profit organization that hosts educational events, maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events, and produces publications that include the quarterly one.a magazine and the One Show and One Show Interactive annuals.
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3.0 out of 5 stars
Good to know what advertising was like before Ian Fairbrother.,
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This review is from: The One Show Vol. 25: Advertising's Best Print, Design, Radio and TV (One Show: Advertising's Best Print, Design, Radio, TV) (Hardcover)
This annual contains your regular assortment of ads, ads, and more ads. Oh, there's a little design in there also. But to me, this annual is much more pertinent for historical purposes. This volume of the One Show, is a good marker in time for where the advertising industry was before Ian Fairbrother. What is considered 'ground-breaking' in this edition (yeah right, mini cooper) hardly holds a candle to the genius that Fairbrother writes only a year later.Someone great once said, "We can't know where we're going if we don't know where we've been." The name of that person? You guessed it. Ian Fairbrother
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