Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a personÆs life. One Show Annual celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this yearÆs edition features the very best work from around the world from the 2004 One Show and One Show Design contests. In these pages there are more than 1,500 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a JudgeÆs Choice section. Lavishly produced with full-color throughout, this is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.
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1 of 4 people found the following review helpful:
5.0 out of 5 stars
The "pop culture engineer" work makes this worth buying.,
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This review is from: The One Show, Vol. 26: Advertising's Best Print, Design, Radio & TV (One Show: Advertising's Best Print, Design, Radio, TV) (Hardcover)
The one show annual is widely regarded as 'the best of the best' in creative advertising. That said, this edition was a particularly good annual featuring some great work for playstation by tbwa paris, and the world famous 'cog' spot for honda by wieden + kennedy london. However, I was expecting to see all this in the annual. For me, the campaign that made this annual worth the purchase was a campaign that simply leapt off of its unassuming 514th page. Ironically enough, this advertising campaign was about advertising, directed at young people interested in the creative side of the business. As someone that currently works as a creative, it struck a particular chord with me.
For starters, the colors, font treatment, and stylish design of this campaign cuts through the other work in this annual like a well-sharpened sushi knife. Art directed by Lee Jennings, the ads all emphasize the headline "become a pop-culture engineer" a line that for me, quickly gets to the heart of what this business is all about. Written by Ian Fairbrother, each headline is followed by insightful prose about the biz that really reminds us why we all got into creative advertising in the first place. The ads honestly made me a bit emotional when I first read them, a pretty remarkable thing for a print ad, but yet the one thing we all aspire our work to do. Really, I am amazed that the campaign hasn't received more attention globally in the past year, though who knows what the future holds. Either way, I am sure we will see more in years to come from Fairbrother and Jennings. I know that the next time they're in the One Show, I'll be buying a copy.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Was "Cog" worth the 606 takes, four days of round-the-clock shooting and meticulous planning? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
copy shop Key Phrases - Capitalized Phrases (CAPs): (learn more)
Magazine Color Full Page, Consumer Television, Public Service, New York, Newspaper Over, Crispin Porter, Innovative Marketing, Posters Single, One Show, Lines Single, Corporate Identity, Leo Burnett, Posters Campaign, Anders Kornestedt, Bud Light, Steve Sandstrom, Arnold Worldwide, Consumer Radio, Political Newspaper, Direct Mail Single, Alex Bogusky Andrew Keller, Campbell Doyle Dye, Happy Forsman, Los Angeles, Peet Pienaar New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Was "Cog" worth the 606 takes, four days of round-the-clock shooting and meticulous planning? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
copy shop Key Phrases - Capitalized Phrases (CAPs): (learn more)
Magazine Color Full Page, Consumer Television, Public Service, New York, Newspaper Over, Crispin Porter, Innovative Marketing, Posters Single, One Show, Lines Single, Corporate Identity, Leo Burnett, Posters Campaign, Anders Kornestedt, Bud Light, Steve Sandstrom, Arnold Worldwide, Consumer Radio, Political Newspaper, Direct Mail Single, Alex Bogusky Andrew Keller, Campbell Doyle Dye, Happy Forsman, Los Angeles, Peet Pienaar New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 10
books:
See all 10 books this book cites
- Annual Report 2002 by National Adult Literacy Agency on page 290, and page 292
- George Washington by Vivian Laubach Thompson in Front Matter
- High Country (Thorndike Western II) by Wayne Barton on page 268
- Environmental Design: An Introduction for Architects and Engineers by Randall Thomas on page 355
- Michael Jackson (Livewires) by Mike Wilson on page 233
See all 10 books this book cites
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