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There are some simple and relatively inexpensive (and quick!) ways to test your product to determine if you have a "sellable" idea. First, develop a sell sheet highlighting your product's benefits. Take it to potential retailers (store or department managers) and ask them if they would buy it. Are they interested? What are their comments?
Next, use social media - perhaps a survey - include a photograph or drawing with a brief explanation - and see if it's what people want. Or, find "angel investors" - they are typically very direct with their response - and ask them "Would you invest in this product?"
Finally, you could (and this would involve a higher cash outlay), make a small production run of your product and actually see if it sells. Retailers will happily (in my experience) offer something for sale (on consignment) if they didn't have to pay for it! Does it sell? How many in a day? Week? Month?
If you focus on moving forward with a simple idea, that can help you face your fear and overcome anxiety. Why? Because, it isn’t necessary to reinvent the wheel to start a business! It’s best to focus on a simple idea because it’s not only a product that will appeal to a large market, it’s easy and inexpensive to manufacture, and also easy to demo. Retailers view shelf space as expensive and precious. Simple ideas are desired because inventory is manageable, and placement on a store shelf is effortless.
There are so many ways to utilize talent within your own area that will help you move forward with your project for little or no money. I suggest going to, or contacting, the packaging or engineering departments of your local college or junior college. Many times, since your project delivers “real world experience” for their students, your project will be accepted as an assignment. You can receive high quality packaging, prototyping, and CAD drawings for free if you know who to contact.
The most comprehensive and detailed how to book. No punches pulled. Every answer is in it that you could come up with! I won't be re selling this one!Published 5 months ago by nanafromflorida
This is a must even for all internet entrepreneurs. All you need to know. This book is more worth the price.Published 9 months ago by IbukunOluwa Lawal
I only needed to read a couple of chapters to get the information that I was looking for. I had already accomplished what was contained in the first several chapters. Read morePublished 10 months ago by BRCoastal
The book was very informative. Easy to read and gave excellent directives. The book was in good condition which allows for buy back situation.Published 14 months ago by Rosemarie Hale
Very helpful for those starting out or thinking of starting up a new business or trying to sell an invention.Published 18 months ago by J. Yenko
Good book to start your own business, to do your first steps. It's easy to read. It learns about inventing and licensing. I recommend it.Published 18 months ago by Raissa Nugumanova
Stephen is not only a very nice guy but also very helpful. I am a wanna be product designer and have used the lessons in this book to move me along to success. Read morePublished 18 months ago by Chrose1201
I've read some other books for entrepreneurs and by far this book guides you from start to finish on possible steps and way to work around things and ideas. Read morePublished 18 months ago by Manuel Zarate Sinfonte
Reviews so far appear to praise, but many appear to mention the same personal stories and material that I read in Stephen's first One Simple Idea Book?? Read morePublished 19 months ago by M. Stieg