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15 of 16 people found the following review helpful
5.0 out of 5 stars The End of "Top-Down" Strategy Development
I picked up One Strategy this past week while on holiday vacation and I thoroughly enjoyed it. The book covers a range of topics related to product strategy, specifically addressing the ways in which you can align the constituents within an organization (executives, managers, individual contributors), develop a compelling shared strategy, and then execute on that...
Published on December 31, 2009 by Ed B.

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37 of 39 people found the following review helpful
3.0 out of 5 stars "One Strategy" needs one editor
Steven Sinofsky is a brilliant (and sometimes quirky) executive at Microsoft who manages to step back from his colossal workload to write a series of blog posts on strategy. Although those posts can be a little uneven, they give us a window into a mind that thinks deeply and clearly about how to build complex products in large organizations.

Unfortunately, the...
Published on May 17, 2010 by A customer in Seattle


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37 of 39 people found the following review helpful
3.0 out of 5 stars "One Strategy" needs one editor, May 17, 2010
This review is from: One Strategy: Organization, Planning, and Decision Making (Hardcover)
Steven Sinofsky is a brilliant (and sometimes quirky) executive at Microsoft who manages to step back from his colossal workload to write a series of blog posts on strategy. Although those posts can be a little uneven, they give us a window into a mind that thinks deeply and clearly about how to build complex products in large organizations.

Unfortunately, the clarity of Sinofsky's writing doesn't always live up to the clarity of his strategic thinking. That's perfectly OK in a blog, but not in a book, where the standard is well-crafted prose. The reader shouldn't have to wade through the hundreds of sentences in this book that are difficult to parse (much less comprehend fully), or the hundreds more where the writing is simply not crisp ("a holistic set of features that represent a coherent whole").

For whatever reason, the only edits to Sinofsky's original blog posts in this book are silly ones -- like capitalizing letters that begin quotations or inserting dollar signs (as if "this could be a big [$]100M decision" in a paragraph about costs was obscure until that dollar sign was inserted). And each one of the thousands of trivial edits is set off with square brackets -- a typographical practice that gets annoying fast.

Bundling Sinofsky's less-than-polished writing with the leaden "analysis" of a business school professor results in a tedious book. I couldn't get past the first couple of chapters without the urge -- which I ultimately indulged -- to stop reading and start skipping around, until I finally put the book down. Sinofsky is one of today's leading business thinkers; it's a shame that this book's creators chose not to edit his writing before publishing it in book form.
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15 of 16 people found the following review helpful
5.0 out of 5 stars The End of "Top-Down" Strategy Development, December 31, 2009
By 
Ed B. (Seattle, WA) - See all my reviews
This review is from: One Strategy: Organization, Planning, and Decision Making (Hardcover)
I picked up One Strategy this past week while on holiday vacation and I thoroughly enjoyed it. The book covers a range of topics related to product strategy, specifically addressing the ways in which you can align the constituents within an organization (executives, managers, individual contributors), develop a compelling shared strategy, and then execute on that strategy.

Since I work at Microsoft, a lot of the concepts in this book were familiar to me, but Steven Sinofsky and Marco Iansiti dive deeper into the concepts to explain why they're important, how they tie together, and provide practical examples that crystallize the concepts into reality. The book combines blog posts from Steven's internal and external blogs with contextual information, theory, and summaries provided by Marco. This format works well and provides a great balance between theoretical and practical explanations.

The book sets out to dispel a number of strategy myths, a number of which I believed when I picked up the book. A subset of these myths included:
(1) Strategy is defined by executives

(2) Planning makes organizations less agile

(3) Innovation can't be planned

You'll learn why top down strategy development isn't effective, why having a plan actually makes an organization more agile, and how plans support the invention of high impact products. The book also touches on subjects relevant to strategy, including what effective management looks like, what mangers "really" do, thoughts on managing your career, and more.

One Strategy is a great read for everyone from executives to managers, engineering to support, sales to marketing. I highly recommend it.
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5.0 out of 5 stars How to get many people on the same page., April 30, 2014
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Truly inspiring book on how to get a large amount of people on the same page while fostering individual accountability, transparency and ownership.
Thank you for writing it.
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8 of 13 people found the following review helpful
5.0 out of 5 stars Great book for thinking through how to align orgs to strategy, February 12, 2010
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This review is from: One Strategy: Organization, Planning, and Decision Making (Hardcover)
I only have a handful of business books that I would recommend to others - and this one is definitely high on that list. It's the most cohesive, clear and thoughtful discussion of how to think about getting people in an organization aligned on a strategy, how to structure the organization to support the strategy, how to manage the people in that org in a way that enables them to do their best work against the strategy and how to manage the projects (the execution) related to the strategy.

While the book uses the Windows 7 development effort to accomplish these goals, the content is relevant to any large complex effort that has has multiple internal and external stakeholders and requires the people working on it to have responsibility (and accountability) for the effort.

I found myself highlighting many sections on my Kindle and I expect to go back to it.

Disclaimer: I work at Microsoft but I do not work with or for Steven. I just think is is a particularly good book.
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One Strategy: Organization, Planning, and Decision Making
One Strategy: Organization, Planning, and Decision Making by Steven Sinofsky (Hardcover - November 23, 2009)
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