Customer Reviews

One Tough Mother: Success in Life, Business and AP

5 star:		(4)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

By the time you finish the book, you feel as if you are having a one on one meeting with Gert. It's a fast read -- and even has great illustrations from past advertising campaigns. It feels good to read a book with a happy ending -- and shows that hard work, listening to others, and caring is what it takes to succeed. I too have a business and have gone through hard times. Gert's words made me think I can still pull myself up, dust myself off and get where I want to go. I have purchased 4 additional copies and have already sent them off to business friends of mine.

It's not a Harvard Business School type of book. Some may find it too short and sweet. I found it delicious -- (and I don't mean just the recipe).

If you're looking for a hard hitting business manual, or even a thorough history of Columbia Sportswear, look elsewhere. But if you're looking for a very quick read full of no-nonesense advice, straight talk and a few laughs, then this is for you.

Gert Boyle, from what I read here, is rather straight forward. She won't get all gushy about management approaches, philosophies and the like. Truth is, her manual would read something like this: work hard, use your head and when you aren't smart enough to figure something out, at least be smart enough to find someone else who can. And that's what I found refreshing about this quick entertaining read.

What a wonderful treat to read about Gert Boyle's unique life. It's not only about success in business, but it's about triumph, history, the Pacific Northwest, advertising and motherhood. It's a great way to learn how to live a meaningful life!

The best part about this book is that all of Gert's royalties will be donated to CASA and the Special Olympics. It's an all around feel great experience.

The Columbia Sportswear story is one of the most compelling business building stories of our time. However, this books is a totally incomplete treatise. It is well written and somewhat captivating, but way too summarized if you expect to learn anything useful. It is a waste of time to read, although you'll only have to waste 20 minutes to read the entire book.

I was lucky enough to have this book with me on a recent accounting seminar. Thank God for that. It is a very quick read, and does not offer many details about the specific challenges the business faced.

But it is still very inspirational, funny and informative. It is a great book to give as a gift to someone that is feeling a little down or needs more motivation.

I love stories like this because they prove that persistence and sucess go hand in hand.

Not only did this product arrive in great condition, it was a signed copy by the author! Good, short read!