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Online communities are the neighborhoods of the Internet, where different personalities who share a common interest can learn, discuss, and interact. It's up to you, as the community manager, to guide, monitor, respond to, and assess the activities of your community to benefit your company and build loyalty. It's a big job, and here's how to do it!
Compare and choose — decide on the type of social community your business needs
Hat dance — learn to be a leader, advocate, editor, brand evangelist, referee, liaison, and problem solver
Gotta have rules — establish guidelines that encourage quality participation
Meet the group — find innovative ways to learn about members and solicit their input
Listen and share — pay attention to comments, participate in discussions, and follow through on solving problems
Build traffic — make your site irresistible with valuable content and use quality keywords for high search rankings
Study the stats — install the right programs to monitor your community and let the results guide your strategy
Go offline — use speaking engagements, conferences, and fun events to draw new members
Open the book and find:
What you need to know about online communities
Ways to sell your community's value to the boss
How to handle difficult members
Tips for growing your community
Why you should visit other communities
How to use what you learn
Ten things every community manager should do
More resources for community managers
Identify core tasks for community managers
Build and maintain positive relationships within your online community
Establish policies and transparency
Manage comments, respond to criticism, and evaluate ROI
|Length: 4:03 Mins|
This is a wonderful resource for learning how to manage a board. It's full of useful and real-world current information.Published 17 months ago by will mckay
I definitely picked up a few facts so if you learn one thing it is worth it right?
However, a lot of the info was very basic and repetitive.
This book is the definitive guide to all things dealing with online community management. Whether your community revolves around a favorite hobby or you're using it to grow your... Read morePublished on August 12, 2012 by D. Dorchak
Like others have said, I am also not always a fan of the Dummies series of books, simply because the rigid structure is less interesting to me than personal stories. Read morePublished on May 9, 2012 by Allison Boyer
If you want to know what makes an online community really work and serve its members, Deb's book is a perfect place to start. She's done it and she writes about it clearly. Read morePublished on April 25, 2012 by Katherine Anne Wayman
Normally I don't buy books like this but I'm quite impressed with this one. It is nicely written and has a lot of information.Published on April 9, 2012 by Kathleen A. Farber