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2 Reviews
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1 of 2 people found the following review helpful:
5.0 out of 5 stars
Good general purpose research handbook for online sources.
Many research texts for business and the social sciences discuss secondary research sources. However, most, if not, all texts written in the past few years have had their chapters on this important subject invalidated by the the explosion of resources on the World Wide Web. Online Marketing Research is an excellent book to augment research texts used in academe or...
Published on July 10, 1996
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23 of 24 people found the following review helpful:
1.0 out of 5 stars
This is a 1995 book, out of date. Amazon should be ashamed
Anyone looking for the latest information about online market research should look elsewhere. I bought this book from amazon, and when I sat down to read it, I was dismayed to see how out-of-date it was. For example, recent advances in online survey research are not covered.
Published on February 6, 1999
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Most Helpful First | Newest First
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23 of 24 people found the following review helpful:
1.0 out of 5 stars
This is a 1995 book, out of date. Amazon should be ashamed,
By A Customer
This review is from: Online Market Research: Cost Effective Searching of the Internet and Online Databases (Paperback)
Anyone looking for the latest information about online market research should look elsewhere. I bought this book from amazon, and when I sat down to read it, I was dismayed to see how out-of-date it was. For example, recent advances in online survey research are not covered.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Good general purpose research handbook for online sources.,
By A Customer
This review is from: Online Market Research: Cost Effective Searching of the Internet and Online Databases (Paperback)
Many research texts for business and the social sciences
discuss secondary research sources. However, most, if
not, all texts written in the past few years have had
their chapters on this important subject invalidated
by the the explosion of resources on the World Wide Web.
Online Marketing Research is an excellent book to augment
research texts used in academe or outdated research
methods used by most businesses. The author also points
out though that many of the "paid" resources such as
Dialog, Nexis and Lexis, etc. still offer the highest
quality information. This book is well worth the
modest price.
Dave Wagner |
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Most Helpful First | Newest First
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Online Market Research: Cost Effective Searching of the Internet and Online Databases by John F. Lescher (Paperback - October 13, 1995)
$19.95
In Stock | |
 
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