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Online Marketing for Busy Authors: A Step-by-Step Guide Paperback – April 19, 2016

4.9 out of 5 stars 27 customer reviews

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Editorial Reviews

Review

Authors
“Fauzia delivered more than I imagined was possible, plus she's fun to work with.”
— Alan Alda, award-winning actor and author of two New York Times bestsellers

“I've known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins and outs of online marketing for books. Fauzia gives authors the practical advice they need to find as wide an audience as possible for their books.”
—R. J. Palacio, author of the New York Times bestseller Wonder

“Fauzia Burke is intelligent, well connected, and effective. She knows how to reach the parts of the media that conventional PR either doesn't understand or wrongly ignores.”
— Charles Spencer, author of Killers of the King and other bestselling books

“In these days, an author needs a steady, capable guide to navigate the many difficulties of getting books seen and heard. Fauzia's approach works, and the steps she has outlined in her book will help any author build a base of readers. She's simply the best.”
— Jan Jarboe Russell, author of the New York Times bestseller The Train to Crystal City

“Fauzia's creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier go-to online marketer.”
— Bill Bradley, former US Senator and author of We Can All Do Better

“What author isn't intimidated by the complexities and nuances of online marketing? Anyone who has worked with Fauzia Burke! This book reflects the wisdom gained from years of painstakingly navigating the digital labyrinth on behalf of her clients.”
– Larry J. Sabato, Director, University of Virginia Center for Politics, and author of The Kennedy Half Century

Publishers
“Fauzia Burke has been on the web promoting books from the very beginning, and I have consistently admired her perfect balance of creativity with practicality. She knows exactly what kinds of web promotion will drive book sales.”
— Madeline McIntosh, President, Penguin Publishing Group

“Fauzia Burke was talking about online marketing years before the rest of us even knew what that meant, and she continues to lead the way. We should consider ourselves lucky that she is as generous in sharing her hard-won knowledge as she is ahead of the curve in gaining it.”
— Bob Miller, President and Publisher, Flatiron Books/Macmillan

“Always innovative and effective. I have no reservations in recommending Fauzia Burke.”
— Judith Curr, President and Publisher, Atria Publishing Group/Simon & Schuster

“Fauzia Burke knows better than anyone how to utilize the broad and sometimes confusing array of digital marketing tools on behalf of books.”
— Walter Weintz, Chief Marketing and Sales Officer, Workman Publishing

“Fauzia Burke is one of the most innovative marketing experts in the publishing industry. She brings positive, pragmatic, and powerful expertise to any author's table.”
— Kate Rados, Director, Community Development, The Crown Publishing Group, Penguin Random House

Agents
“With her industry savvy, creative thinking, passion for online PR and brand development, and boundless energy, Fauzia is a true asset to any author.”
— Sandra Dijkstra, literary agent and founder of Sandra Dijkstra Literary Agency

“When it comes to publicizing a book on the web, nobody has the range and expertise of Fauzia Burke.”
— Larry J. Kirshbaum, literary agent, Waxman Leavell Literary Agency

“Fauzia Burke is an industry leader in the world of online publicity and marketing . I have recommended Fauzia to many clients, with total confidence , and they have all been thrilled with the results.”
— Wendy Sherman, literary agent and founder of Wendy Sherman Associates

“Armed with years of experience, Fauzia has been successfully pioneering the world of online marketing to help authors connect with their readers and produce terrific, long-lasting results.”
— Amy Hughes, literary agent, Dunow, Carlson & Lerner Literary Agency

Book Description

By now most authors know they need to market their book online, but many of them have no idea where or how to start. This concise expert’s guide to marketing books online―by a woman whose company has been doing it since 1995―helps authors focus their efforts on what really matters.
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Product Details

  • Paperback: 168 pages
  • Publisher: Berrett-Koehler Publishers; 1 edition (April 19, 2016)
  • Language: English
  • ISBN-10: 1626567859
  • ISBN-13: 978-1626567856
  • Product Dimensions: 5.5 x 0.4 x 8.4 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #104,419 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
With all the book marketing books available—many at lower prices—I had second thoughts about buying this one*. Also, looking at the author’s bio made me wonder (as a self-published writer) whether her advice would be relevant to me.

All I can say is you won’t be disappointed.

First, no matter the stage of your author marketing efforts chances are that you are overwhelmed by the range of advice you have read, some of it contradictory. This book is from a true pioneer in the business of helping authors build their platforms to sell books and build author followings. It doesn’t matter if you are self-publishing, or published by a publisher, all the advice in this book is relevant.

Second, time is one of the most valuable commodities an author has. Considering that, the price for this one is cheap. Also, you don’t need to keep reading a bunch of other books. In fact, I think that is detrimental to your marketing efforts. Use this as your strategy blueprint and supplement it with books on targeted topics such as blogging strategies, Amazon metadata optimization, mailing list building techniques and so forth. At 168 pages, this book will form the core of your book marketing strategy and you won’t have to wade through filler material that may end up changing anyway—which is why you still need tactic-specific guides.

(Think of Burke like your doctor who gave you a prescription and now you need medicine or a health coach for some specialized care. Now stop going to more doctors.)

The first 4 chapters of the book are dedicated to helping you identify your brand, define the audience for your book, identify why you are publishing, and reinforcing the importance of managing your expectations.
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Format: Paperback
Digital book marketing pioneer, Fauzia Burke, has been in the publishing business for two decades and has worked with bestselling authors, first time authors, longtime authors, celebrity authors and some self-published authors.
Her new book is filled with what it takes to successfully sell a book using online resources. Any type of writing takes a lot of hard work to make it good writing that readers search out and enjoy. Then getting that writing into the hands of readers is double or triple the amount of work.
Burke’s book takes authors through the varied ways to build a personal brand that readers will be attracted to and follow. It all starts with the personal brand statement.
The book contains several worksheets and checklists to help authors determine personal brand statements, build marketing plans and websites, compile mailing lists, build and maintain blogs and select a public relations firm. There are also sections on building a social media presence in Facebook, LinkedIn and Twitter.
The book is well-written, easy to read and covers all of the bases for online marketing. I read through the book the first time in just a few hours.
I’ve only ever self-published one book myself and found the marketing to be a challenge (and one of my degrees is in marketing). The company I self-published with sold me this same information as part of a marketing package I purchased for the book, costing me hundreds of dollars.
For less than $20, you can get the same information in Burke’s new book. I’d recommend it for all kinds of writers from authors to bloggers to book reviewers. Any writer can find helpful information in this book to help build a personal brand for their writing endeavors and investments.
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Format: Paperback Verified Purchase
If you've been hesitant about jumping into the world on online marketing, or if you have tried and felt overwhelmed, this is the book for you. Fauzia Burke takes you by the hand and walks you through getting started: setting goals and expectations, planning, and executing.

It is filled with useful information based on her obvious experience of doing online marketing for over twenty years. You will benefit from that experience, but she doesn't overwhelm you - it seems to be just about the right amount of information served up in an encouraging, concise, and useful way. Highly recommended!
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Format: Paperback
This is a terrific book for authors interested in utilizing online resources for promoting their writings. While the content tends to be aimed at an Internet novice, more experienced authors can use the tools offered by Burke to reevaluate their current online marketing efforts.

Burke asks, “How do you prevent your brand from getting lost in all the social media noise? The answer: Be uniquely you. Aim for authenticity” (page 9). Sounds simple. Right? But how exactly do you accomplish that? Burke offers step-by-step guidance, including coming up with your own “brand statement” that will help you devise content to share on social media.

“To become a well-known and well-established professional author you have to be ready for the long haul, so adjust your expectations and remember that building an effective brand is a marathon, not a sprint” (page 15).

To maximize the benefit of social media, “You need to know where your readers spend their time and what social media sites they visit” (page 19). Burke provides information to help evaluate your audience and learn which platforms they most likely use.

There’s also an extensive exercise for setting realistic goals and priorities for the marketing of your book.

Burke offers detailed advice on how to maximize your usage of various outlets. For example, regarding using a Facebook author page to advertise an upcoming event, “you can target people who live five to twenty miles from the event location. We have used this type of advertising for many of our clients, and every time we have seen bigger turnouts than expected” (page 45).

This book isn’t only about utilizing social media, it’s also about other necessary online marketing essentials, such as managing your website and your mailing list.
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