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Online Marketing [Paperback]

Ravi Damani; Chetan Damani; Dana Farbo; Jane Linton (Author)

3.6 out of 5 stars See all reviews (7 customer reviews) |

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Book Description

Publication Date: January 12, 2005

Online Marketing illustrates how to create an online media plan and deliver it through a focused marketing mix. It offers inside industry knowledge on search engine optimization, pay per click advertising, rich media advertising, email marketing, viral marketing and affiliate marketing as well as indirect methods like social networks and blogs. The book is a practical resource that is packed with facts and tips to help the reader understand and effectively use these modern marketing techniques.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Online Marketing illustrates how to create an online media plan and deliver it through a focused marketing mix. It offers inside industry knowledge on search engine optimization, pay per click advertising, rich media advertising, email marketing, viral marketing and affiliate marketing as well as indirect methods like social networks and blogs. The book is a practical resource that is packed with facts and tips to help the reader understand and effectively use these modern marketing techniques.

Editorial Reviews

About the Author

Online Marketing is written by the principals of Imano, a London and New York based agency with ten years; experience, at the forefront of online marketing working with a range of clients from successful ecommerce companies to global airlines, and follows their successful book 7 Habits of Successful Ecommerce Companies.

Product Details

Paperback: 114 pages
Publisher: Imano (January 12, 2005)
Language: English
ISBN-10: 0954905539
ISBN-13: 978-0954905538
Product Dimensions: 8.1 x 5.8 x 0.4 inches
Shipping Weight: 5.6 ounces

Average Customer Review: 3.6 out of 5 stars See all reviews (7 customer reviews)

Amazon Best Sellers Rank: #2,339,955 in Books (See Top 100 in Books)

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Customer Reviews

7 Reviews

5 star:		(3)
4 star:		(1)
3 star:		(1)
2 star:		(1)
1 star:		(1)

Average Customer Review

3.6 out of 5 stars (7 customer reviews)

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars The bible of Online Marketing,, March 17, 2006

J. Rossello - See all my reviews
(REAL NAME)

This review is from: Online Marketing (Paperback)

This book is a must. I have passed it to everyone in my Interactive team; this is the first book I have read that goes in to detail on how to make money from our Online Marketing approach. I have read many books that discuss the basics, but this is the first that allows me to start to look at our current operations and see how we can improve our Online Media Plan and viral marketing campaign. We have already begun to implement the strategies listed and have started to see the improvements within days

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Great Marketing Advantage!, March 28, 2006

Christine Kennard "Christine" (New York, New York) - See all my reviews

This review is from: Online Marketing (Paperback)

I have read countless amounts of material that talk about online media planning and viral marketing however this book covers every area in as much detail that is necessary without overloading you with too much nonsence. I have begun incorporating many of the strategies and I have to say so far so good. A must have for any online retailer.

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3 of 3 people found the following review helpful:

5.0 out of 5 stars One of the best books i've bought all year, March 17, 2006

Marcus Furlong - See all my reviews

This review is from: Online Marketing (Paperback)

This book is no no nonsense it covers everything you need to know about Online Marketing, it's succinct, its to the point it covers detailed ground on online media plans. I definitely recommend it and i have recently bought the other 2 books in this series

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Most Recent Customer Reviews

2.0 out of 5 stars Average Piece...
This has a few OK ideas and is organized well. Mostly a summary of things one could assume. There are definitely others that are better.

Published on May 13, 2007 by Jonathan Feinauer

1.0 out of 5 stars Just another Checklist
Just another checklist of online marketing items - which the other review claims - can be found in the web. Read more

Published on September 2, 2006 by The Cell

3.0 out of 5 stars you can find content like this in web sites elsewhere
...does not worth the price. It just put up all of the jargons into one book and explain to you. Well...try wikipedia if you want to understand the terms. not here.

Published on August 7, 2006 by Ng Hon Ming

4.0 out of 5 stars Lots of Good with Some Bad
First the bad. The text looks like it was written as Web content (e.g., no hyphens) and then slapped down on paper without anybody bothering to reformat it for print. Read more

Published on July 14, 2006 by Brad Shorr

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Media planning forms the basis of any online marketing activity and allows you to build campaigns to reach your target audience and measure results against your objectives. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
conversion funnel, behavioral targeting, viral campaign, email marketing, anchor text, landing page, affiliate program, inception date, link growth, search engine optimization, online marketing

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Rich Media, Cheap Sony

New!
Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

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