Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services (AOL, CompuServe) into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value.
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Book Description
Editorial Reviews
Review
With a wealth of new information, including the latest on interactive marketing plans, publicity online, and home page promotion, the 1997 edition of the Online Marketing Handbook is the most comprehensive, step-by-step idea source available for selling products and services via the Internet. Presented from a professional marketer's perspective, the tactics, tips, and tools described here will help you make the Web a crucial part of your marketing plans. The Online Marketing Handbook offers everything needed for an online marketing campaign that will grow profits, increase productivity, enhance customer satisfaction, and successfully compete against your competition on and off the web. The Online Marketing Handbook is essential reading for any business going on the web where accessibility and browser attractions can make or break a cyberspace marketing campaign. -- Midwest Book Review
--This text refers to an out of print or unavailable edition of this title.
From the Publisher
Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services (AOL, CompuServe) into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
A Very Helpful Read,
By scrow@prformance.com (California, USA) - See all my reviews
This review is from: Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1998 Edition (Paperback)
Updated for 1988, this is one of those books that is organized for easy scanning - a fact I really appreciate. I particularly enjoyed the chapters on Interactive Media Relations and Building Relationships with Reporters. The large number of case studies, online resources and specific strategies found within this book make for an easy recommendation.
5 of 6 people found the following review helpful:
5.0 out of 5 stars
A Review from a Competitor,
By A Customer
This review is from: Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1998 Edition (Paperback)
Dan Janal is a direct competitor of mine. He writes books, articles, speaks, and consults on Internet marketing and so do I. We both started marketing on the Net long before Cyberspace was an overused word. His Online Marketing Handbook (OMH) competes in many ways w/ my "Essential Business Tactics for the Net." Perhaps that's why the two books are often seen on each others Amazon pages under "People who bought this book also bought..." Well, I'm here to say publicly I've learned one heck of a lot from Dan and OMH over the years. I still refer back to it from time to time. I recommend you buy his book. I use many of the practices in it. Many of those practices were first documented in the first edition of OMH. Anyway, **after** you buy his book, see how it compares w/ mine. Dan and I would tell you they complement each other quite neatly. Respectfully Submitted by Larry Chase, Author, Speaker, Net Consultant
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great Book!,
By A Customer
This review is from: Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1998 Edition (Paperback)
In several years online, this is the first time I have written email for the sole purpose of commending a product wholeheartedly and without reservation. I borrowed your Online Marketing Handbook from my local public library out of curiosity, and became progressively more impressed as the pages turned.I am a 33 year old student of Travel and Tourism, and will open a travel agency in a couple of years. My weaknesses however, are in sales and marketing, (which I am studying) and your book has provided me with many answers to questions; some of which I had not yet thought of asking. Your examples and case studies are great resources, and you present currently practised techniques in a thoughtful, non-judgemental manner; discussing their pros and cons objectively. Moreover, the number of online resources relevant to your subject that you reveal would almost justify the cost of your book alone. To summarise; thanks for a terrific resource, you can count on at least one sale to me, and I hope you make as much money from the Online Marketing Handbook as I intend to from its use.
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