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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus Hardcover – March 10, 2008

ISBN-13: 978-0470242049 ISBN-10: 0470242043 Edition: 1st

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Product Details

  • Hardcover: 336 pages
  • Publisher: Wiley; 1 edition (March 10, 2008)
  • Language: English
  • ISBN-10: 0470242043
  • ISBN-13: 978-0470242049
  • Product Dimensions: 6.3 x 1.1 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,619,430 in Books (See Top 100 in Books)

Editorial Reviews

Review

' Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.' (MarketingBlog, November, 2010).

From the Inside Flap

Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.

Where better to learn such skills than from those who have already been successful?

The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. And more.

Here's your chance to pick the best brains in the business.

The Marketing Gurus

  • Joan Holman Joan Holman Productions

  • Greg Hartnett Best of the Web, Hotel Hotline

  • Jacob Hawkins Overstock.com

  • Mark Oldani Circuit City Direct

  • Jeffrey Glueck Travelocity

  • Lauren Freedman the e-tailing group, inc.

  • Tamara Adlin adlin, inc.

  • Steve Rubel Edelman

  • Greg Jarboe SEO-PR

  • Eric Ward Link Marketing Consultant

  • Jordan Gold Freedom

  • Heather Lloyd-Martin SuccessWorks

  • Chris Baggott Compendium Software

  • Ed Shull NetResults

  • Brian Lusk Southwest Airlines

  • Lee Odden TopRank Online Marketing

  • Jill Whalen High Rankings

  • Liana Evans KeyRelevance

  • Perry Marshall Perry S. Marshall & Associates

  • Kevin Lee Didit

  • Paul O'Brien Zvents

  • Ron Belanger Yahoo!

  • David Fischer Google

  • Phil Terry Creative Good

  • Patrick Duparcq Kellogg School of Management, Northwestern University


More About the Author

Michael Miller is the best-selling writer of more than 100 non-fiction books. He writes about a variety of topics, including computers, online selling, business, consumer electronics, and music. From his first book (Ventura Publisher Techniques and Applications, published in 1988) to his latest title, he has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.

Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Carlos A. Leyva on April 1, 2008
Format: Hardcover
The online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.

You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.

I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.
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6 of 7 people found the following review helpful By Michael A. Banks on March 12, 2008
Format: Hardcover
One of the reasons books exist is to pass along information--some of which you might learn on your own. But in such a complex proposal as online marketing, you're unlikely to pick up everything on your own, if for no other reason than the fact that each and every one of has a different approach to problem-solving.

In this book you an learn how highly successful online marketers get it done--without having to go through trial-and-error method and missing the unique wisdom that's offered herein.

Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials ... and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book.
==Mike
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7 of 9 people found the following review helpful By Joan Holman on March 2, 2008
Format: Hardcover
I am honored to be included in this book. It provides an incredible wealth of information from those who have "been there" and "done that."

It is a must read for marketing professionals who need to have the knowledge and skills that will give them a competitive advantage in today's online world.

The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services they purchase related to online marketing.

These include:

-- Website design and development
-- Online advertising
-- Email marketing
-- Online retailing
-- Blog marketing
-- Corporate blogging
-- Search engine marketing
-- Internet PR
-- And much more

The advice given in this book can positively impact the bottom line of a business by helping decision-makers optimize their expenditures on Internet-related services and by helping them implement more effective online marketing campaigns.

Unfortunately, ignorance about online marketing ends up costing businesses a great deal, not only in dollars, but also in lost opportunities.

After reading this book, you will see there is no short cut to success; however, there are some tried and true strategies and tactics that can be applied to your business that can help lift you above your competitors.
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3 of 3 people found the following review helpful By M. Goodman on May 22, 2008
Format: Hardcover Verified Purchase
This is the biggest bargain available. To be able to read the various paths to success "mere mortals" took to become successful on the internet was extremely inspirational.
I have been quoting the book with regularity since reading. it is a most informative overview.
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5 of 7 people found the following review helpful By Rolands Petrevics on August 14, 2008
Format: Hardcover
... author, still wanted put the unsuccessful interviews in book, even knowing, that they are such.
What I can say about this book? It's like a zebra. One interview, you read, and keep saying - WOW, this guys knows what he says, wow, this idea I like, I can use. Another interview - just opposite - 2 man came together talk in blah-blah style about internet marketing along with a coffee cup. Well, yeah, for them both it may be interesting to spend a an hour for that, or that could be good for cocktail party idle chit-chat, but it was mistake to put them in book. And such a interviews there are about 20 - 30 %.
Conclusion? You need to get this book, because other 70 % is great. Specially thanks for harsh truth from link builder Eric Ward. I liked that most
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