Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketing professional or a novice entering the field, you can?t afford to miss this wisdom.
Online Marketing Heroes
and over one million other books are available for Amazon Kindle. Learn more
 |
| |||||||||||||||
Shop the Amazon.com Textbooks Store and save up to 70% on textbook rentals, 90% on used textbooks and 60% on eTextbooks. |
Book Description
Frequently Bought Together
Editorial Reviews
Review
' Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.' (MarketingBlog, November, 2010).
From the Inside Flap
Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.
Where better to learn such skills than from those who have already been successful?
The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. And more.
Here's your chance to pick the best brains in the business.
The Marketing Gurus
Joan Holman Joan Holman Productions
Greg Hartnett Best of the Web, Hotel Hotline
Jacob Hawkins Overstock.com
Mark Oldani Circuit City Direct
Jeffrey Glueck Travelocity
Lauren Freedman the e-tailing group, inc.
Tamara Adlin adlin, inc.
Steve Rubel Edelman
Greg Jarboe SEO-PR
Eric Ward Link Marketing Consultant
Jordan Gold Freedom
Heather Lloyd-Martin SuccessWorks
Chris Baggott Compendium Software
Ed Shull NetResults
Brian Lusk Southwest Airlines
Lee Odden TopRank Online Marketing
Jill Whalen High Rankings
Liana Evans KeyRelevance
Perry Marshall Perry S. Marshall & Associates
Kevin Lee Didit
Paul O'Brien Zvents
Ron Belanger Yahoo!
David Fischer Google
Phil Terry Creative Good
Patrick Duparcq Kellogg School of Management, Northwestern University
Product Details
Would you like to update product info or give feedback on images? |
More About the Author
Michael Miller is the best-selling writer of more than 100 non-fiction books. He writes about a variety of topics, including computers, online selling, business, consumer electronics, and music. From his first book (Ventura Publisher Techniques and Applications, published in 1988) to his latest title, he has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Customer Reviews
Share your thoughts with other customers
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Hardcover
The online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.
You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.
I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.
You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.
I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.
5 of 6 people found the following review helpful
Format:Hardcover
One of the reasons books exist is to pass along information--some of which you might learn on your own. But in such a complex proposal as online marketing, you're unlikely to pick up everything on your own, if for no other reason than the fact that each and every one of has a different approach to problem-solving.
In this book you an learn how highly successful online marketers get it done--without having to go through trial-and-error method and missing the unique wisdom that's offered herein.
Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials ... and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book.
==Mike
In this book you an learn how highly successful online marketers get it done--without having to go through trial-and-error method and missing the unique wisdom that's offered herein.
Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials ... and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book.
==Mike
2 of 2 people found the following review helpful
By M. Goodman
Format:Hardcover|Amazon Verified Purchase
This is the biggest bargain available. To be able to read the various paths to success "mere mortals" took to become successful on the internet was extremely inspirational.
I have been quoting the book with regularity since reading. it is a most informative overview.
I have been quoting the book with regularity since reading. it is a most informative overview.
Most Recent Customer Reviews
3.0 out of 5 stars
Meh.
The good news is that there were some really interesting questions and answers and a ton of diversity in the types of online marketing these experts engaged in. Read more
Published 12 months ago by Travis
4.0 out of 5 stars
Enjoyable light read
This book is a nice read about several different people who have been successful in the area where the Internet and Marketing cross. Read more
Published on October 30, 2010 by J. Gartin
4.0 out of 5 stars
Pretty interesting book
It's a pretty decent book, and a very easy read. It's a little like going to [...] and sitting next to each of these people for about 10 minutes and imagining what they'd say to... Read more
Published on October 17, 2009 by Rick Wingender
4.0 out of 5 stars
Great book.
It's a great book. Reinforces much of what us SEO hybrids have said for years. Great compilation of experts!
Published on March 1, 2009 by Gregory Cox
4.0 out of 5 stars
Why not 5 stars? Because...
... author, still wanted put the unsuccessful interviews in book, even knowing, that they are such.
What I can say about this book? It's like a zebra. Read more
What I can say about this book? It's like a zebra. Read more
Published on August 14, 2008 by Rolands Petrevics
5.0 out of 5 stars
With Online Marketing, Knowledge is Power
I am honored to be included in this book. It provides an incredible wealth of information from those who have "been there" and "done that. Read more
Published on March 2, 2008 by Joan Holman
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
What Other Items Do Customers Buy After Viewing This Item?
Listmania!
|
|
So You'd Like to...
|
|
Look for Similar Items by Category
- Books > Business & Investing > Industries & Professions > E-commerce
- Books > Business & Investing > Marketing & Sales > Marketing > Research
- Books > Computers & Technology > Business & Management > Web Marketing
- Books > New, Used & Rental Textbooks > Business & Finance > Marketing
- Books > New, Used & Rental Textbooks > Computer Science
