' Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.' (MarketingBlog, November, 2010).
From the Inside Flap
Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.
Where better to learn such skills than from those who have already been successful?
The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. And more.
Here's your chance to pick the best brains in the business.
The Marketing Gurus
Joan Holman Joan Holman Productions
Greg Hartnett Best of the Web, Hotel Hotline
Jacob Hawkins Overstock.com
Mark Oldani Circuit City Direct
Jeffrey Glueck Travelocity
Lauren Freedman the e-tailing group, inc.
Tamara Adlin adlin, inc.
Steve Rubel Edelman
Greg Jarboe SEO-PR
Eric Ward Link Marketing Consultant
Jordan Gold Freedom
Heather Lloyd-Martin SuccessWorks
Chris Baggott Compendium Software
Ed Shull NetResults
Brian Lusk Southwest Airlines
Lee Odden TopRank Online Marketing
Jill Whalen High Rankings
Liana Evans KeyRelevance
Perry Marshall Perry S. Marshall & Associates
Kevin Lee Didit
Paul O'Brien Zvents
Ron Belanger Yahoo!
David Fischer Google
Phil Terry Creative Good
Patrick Duparcq Kellogg School of Management, Northwestern University