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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
 
 
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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)

~ Michael Miller (Author)
Key Phrases: quality score, marketing heroes, social media marketing, Online Marketing Heroes, Southwest Airlines, Chris Baggott (more...)
4.4 out of 5 stars  See all reviews (7 customer reviews)

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Frequently Bought Together

Customers buy this book with The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott

Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus + The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

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Editorial Reviews

Product Description

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether youre a veteran marketing professional or a novice entering the field, you cant afford to miss this wisdom.


From the Inside Flap

Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.

Where better to learn such skills than from those who have already been successful?

The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. And more.

Here's your chance to pick the best brains in the business.

The Marketing Gurus

  • Joan Holman Joan Holman Productions

  • Greg Hartnett Best of the Web, Hotel Hotline

  • Jacob Hawkins Overstock.com

  • Mark Oldani Circuit City Direct

  • Jeffrey Glueck Travelocity

  • Lauren Freedman the e-tailing group, inc.

  • Tamara Adlin adlin, inc.

  • Steve Rubel Edelman

  • Greg Jarboe SEO-PR

  • Eric Ward Link Marketing Consultant

  • Jordan Gold Freedom

  • Heather Lloyd-Martin SuccessWorks

  • Chris Baggott Compendium Software

  • Ed Shull NetResults

  • Brian Lusk Southwest Airlines

  • Lee Odden TopRank Online Marketing

  • Jill Whalen High Rankings

  • Liana Evans KeyRelevance

  • Perry Marshall Perry S. Marshall & Associates

  • Kevin Lee Didit

  • Paul O'Brien Zvents

  • Ron Belanger Yahoo!

  • David Fischer Google

  • Phil Terry Creative Good

  • Patrick Duparcq Kellogg School of Management, Northwestern University


Product Details

  • Hardcover: 319 pages
  • Publisher: Wiley (March 10, 2008)
  • Language: English
  • ISBN-10: 0470242043
  • ISBN-13: 978-0470242049
  • Product Dimensions: 9.1 x 6.1 x 1.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon.com Sales Rank: #69,526 in Books (See Bestsellers in Books)

    Popular in this category: (What's this?)

    #31 in  Books > Business & Investing > Marketing & Sales > Marketing > Research

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Average Customer Review
4.4 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
4.0 out of 5 stars Why not 5 stars? Because..., August 14, 2008
... author, still wanted put the unsuccessful interviews in book, even knowing, that they are such.
What I can say about this book? It's like a zebra. One interview, you read, and keep saying - WOW, this guys knows what he says, wow, this idea I like, I can use. Another interview - just opposite - 2 man came together talk in blah-blah style about internet marketing along with a coffee cup. Well, yeah, for them both it may be interesting to spend a an hour for that, or that could be good for cocktail party idle chit-chat, but it was mistake to put them in book. And such a interviews there are about 20 - 30 %.
Conclusion? You need to get this book, because other 70 % is great. Specially thanks for harsh truth from link builder Eric Ward. I liked that most
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3 of 3 people found the following review helpful:
5.0 out of 5 stars On Line Marketing Heroes, May 22, 2008
This is the biggest bargain available. To be able to read the various paths to success "mere mortals" took to become successful on the internet was extremely inspirational.
I have been quoting the book with regularity since reading. it is a most informative overview.
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3 of 3 people found the following review helpful:
4.0 out of 5 stars If you want to sell online, buy this book., April 1, 2008
By Carlos A. Leyva (Largo, FL United States) - See all my reviews
(REAL NAME)   
The online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.

You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.

I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.
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Most Recent Customer Reviews

4.0 out of 5 stars Pretty interesting book
It's a pretty decent book, and a very easy read. It's a little like going to [...] and sitting next to each of these people for about 10 minutes and imagining what they'd say to... Read more
Published 23 days ago by Rick Wingender

4.0 out of 5 stars Great book.
It's a great book. Reinforces much of what us SEO hybrids have said for years. Great compilation of experts!
Published 8 months ago by Gregory Cox

5.0 out of 5 stars A Valuable Resouce
One of the reasons books exist is to pass along information--some of which you might learn on your own. Read more
Published 20 months ago by Michael A. Banks

5.0 out of 5 stars With Online Marketing, Knowledge is Power
I am honored to be included in this book. It provides an incredible wealth of information from those who have "been there" and "done that. Read more
Published 20 months ago by Joan Holman

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

This is a: Non-Fiction Book that gives advice from today's top online marketers

NEW BOOK Reveals Secrets of the World's Leading Online Marketers Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller features leading-edge advice from 25 of the world's top internet marketing experts

Publisher: Wiley;  Author: Michael Miller;  Number Of Pages: 319; ...

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Created on Jul 18, 2008, last edited on Jul 18, 2008.

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