Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)

by Michael Miller (Author)
Key Phrases: quality score, marketing heroes, social media marketing, Online Marketing Heroes, Southwest Airlines, Chris Baggott (more...)

Editorial Reviews

Product Description
Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether youre a veteran marketing professional or a novice entering the field, you cant afford to miss this wisdom.

From the Inside Flap
Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.

Where better to learn such skills than from those who have already been successful?

The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. And more.

Here's your chance to pick the best brains in the business.

The Marketing Gurus

• Joan Holman Joan Holman Productions

• Greg Hartnett Best of the Web, Hotel Hotline

• Jacob Hawkins Overstock.com

• Mark Oldani Circuit City Direct

• Jeffrey Glueck Travelocity

• Lauren Freedman the e-tailing group, inc.

• Tamara Adlin adlin, inc.

• Steve Rubel Edelman

• Greg Jarboe SEO-PR

• Eric Ward Link Marketing Consultant

• Jordan Gold Freedom

• Heather Lloyd-Martin SuccessWorks

• Chris Baggott Compendium Software

• Ed Shull NetResults

• Brian Lusk Southwest Airlines

• Lee Odden TopRank Online Marketing

• Jill Whalen High Rankings

• Liana Evans KeyRelevance

• Perry Marshall Perry S. Marshall & Associates

• Kevin Lee Didit

• Paul O'Brien Zvents

• Ron Belanger Yahoo!

• David Fischer Google

• Phil Terry Creative Good

• Patrick Duparcq Kellogg School of Management, Northwestern University

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Product Details

• Hardcover: 319 pages
• Publisher: Wiley (March 10, 2008)
• Language: English
• ISBN-10: 0470242043
• ISBN-13: 978-0470242049
• Product Dimensions: 9.1 x 6.1 x 1.2 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #114,270 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars Why not 5 stars? Because..., August 14, 2008

By	Rolands Petrevics "taiwan.typepad.com" (Taiwan) - See all my reviews (REAL NAME)

... author, still wanted put the unsuccessful interviews in book, even knowing, that they are such.
What I can say about this book? It's like a zebra. One interview, you read, and keep saying - WOW, this guys knows what he says, wow, this idea I like, I can use. Another interview - just opposite - 2 man came together talk in blah-blah style about internet marketing along with a coffee cup. Well, yeah, for them both it may be interesting to spend a an hour for that, or that could be good for cocktail party idle chit-chat, but it was mistake to put them in book. And such a interviews there are about 20 - 30 %.
Conclusion? You need to get this book, because other 70 % is great. Specially thanks for harsh truth from link builder Eric Ward. I liked that most

3 of 3 people found the following review helpful:

5.0 out of 5 stars On Line Marketing Heroes, May 22, 2008

By	M. Goodman - See all my reviews (REAL NAME)

This is the biggest bargain available. To be able to read the various paths to success "mere mortals" took to become successful on the internet was extremely inspirational.
I have been quoting the book with regularity since reading. it is a most informative overview.

3 of 3 people found the following review helpful:

4.0 out of 5 stars If you want to sell online, buy this book., April 1, 2008

By	Carlos A. Leyva (Largo, FL United States) - See all my reviews (REAL NAME)

The online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.

You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.

I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.