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In 1999, Brandon Eley started 2BigFeet.com in the then untapped market for large-sized shoes. The need for an e-commerce web site led to his trial-by-fire indoctrination into web development and online marketing. In addition to owning 2BigFeet, Brandon is also the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at brandoneley.com.
Just used this for a graduate level e-business course and found it very easy to follow. I'm a complete novice to marketing from a business and academic standpoint, though certainly... Read morePublished 12 months ago by sjc99
The book provides useful and helpful ideas for online marketing. As a Master's course requirement, along with having a high interest in online marketing, I kept the book for... Read morePublished 24 months ago by Myrna D. Pair
I just finished reading this book.
I'm very content with it.
It's easy to read, an it reveals new fields of online marketing.
This book is good start point. Read more
I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. Read morePublished on December 29, 2009 by Webmaster
Brandon Eley and Shayne Tilley cover a lot of ground, giving a great overview of online PR, e-mail marketing, SEO, copywriting, link building, etc. Read morePublished on October 1, 2009 by Eric Amundson
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don't have to be a marketer to understand this book. Read morePublished on August 16, 2009 by BebopDesigner