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Online Marketing Inside Out (Online Marketing: Sitepoint) Paperback – June 7, 2009

4.2 out of 5 stars 15 customer reviews

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Editorial Reviews

About the Author

In 1999, Brandon Eley started 2BigFeet.com in the then untapped market for large-sized shoes. The need for an e-commerce web site led to his trial-by-fire indoctrination into web development and online marketing. In addition to owning 2BigFeet, Brandon is also the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at brandoneley.com.

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Product Details

  • Paperback: 250 pages
  • Publisher: SitePoint; 1 edition (June 7, 2009)
  • Language: English
  • ISBN-10: 0980576822
  • ISBN-13: 978-0980576825
  • Product Dimensions: 8 x 0.5 x 10 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,403,505 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
This is truly a book which seems to serve one purpose only: To market the authors and their company. Unfortunately, the price for doing so is that the rest of us risks buying the book - and thus wasting our money on a publication with absolutely no substantial content. OK, granted, if you have never heard of Twitter, Google or online Social Media, the book might provide you with some insights. For the rest of us it is simply waste of time and money.
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Format: Paperback
I just finished reading 'Online Marketing Inside Out' and I'm already buzzing with ideas from the book. I've been building web sites for quite some time (14 years) and I've dabbled in Marketing, SEO, Social Media, etc. but I've always wanted to explore affiliate marketing, buying PPC Ads, email marketing... the list goes on. While each topic could easily be a book on it's own this book does a great job of covering issues in enough details to help you build a broad marketing plan that makes use of all the tools available to you.

Whether you're a budding marketing guru or just a developer who wants their projects to rank better, I think this book will help. It's well written, the layout is excellent and the material is easy to follow. You don't have to be a "web geek" to understand the topics covered and it's not a dry computer manual like some I've read. I would easily recommend this book to anyone who would like to know about Marketing online. I only wish this book was out years ago!
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By C. Rogers on September 23, 2010
Format: Paperback Verified Purchase
This is truly a book for beginners. Written in a very friendly manner, it's best left to those with NO experience or knowledge. I worked within an online marketing department and was looking for infrastructural knowledge of this industry. What I got was what I would provide to my 17-year-old, should he be interested in the subject.

An easy, quick read for those described above.
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Format: Paperback
Eley covers practically all the bases in this easy-to-read, concise, informative book. The chapters stand alone really well, so whether you're a one-man band or prefer to have different members of your team study the sections that apply to them most directly, this book is well worth it.

He is covering so many topics with so many moving parts that each segment is a bit higher level than the "Dummies" books, but if you know enough about the internet (and marketing) not to need a lot of hand-holding, but are wanting to know "best practices" and where the resources are, you'll find this an enjoyable and informative read. The focus is truly on what works and will produce practical results for your organization, which makes sense because Eley is both an experienced entrepreneur AND a web expert.
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Format: Paperback
If you are a new or recent entry to online marketing, this is a great primer that covers all the bases. It is also valuable for experienced marketers who are trying to fill gaps in their knowledge base. I would highly recommend the book for beginning and intermediate marketers because it is well written and provides a good basic knowledge of marketing online.

The book does not provide the depth required by professionals and highly experienced internet marketers. It is aimed at relatively inexperienced readers who wish to increase their overall knowledge. Think of this as Online Marketing 101... It does an excellent job of explaining the basics, but would not be useful or interesting to someone who is experienced and heavily involved in an online business.
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Format: Paperback
Review: by Gregory West
[...]
Member of Sarnia Computer Users' Group [...]
Member of Port Huron, MI Computer Group [....]
Blog: [...]

Online Marketing Inside Out

by Brandon Eley & Shayne Tilley
Published by SitePoint Pty. Ltd.
ISBN-978-0-9805768-2-5
Pages: 184
[...]

Nine dynamic chapters that guide you through your next "modern marketing campaign". Chapter one explains how marketing is changing pointing out things you need to know before you begin planning your next promotion or campaign. You will learn how to make money from a website by page views, optimize the values within search engines (SEO) and how the main players in social media can help you go deeper inside the communities spreading the word of your company or product.

Even though email marketing has been around forever, it seems, this book sparks a new interest showing "many advantages" and the authors "walk you through every step towards a successful email marketing strategy".

Having your own sales people working for you online is easy when you create an "affiliate marketing program" that is covered in Chapter seven. The advantages of having an "army of salesmen all over the world" promoting for you is explained in easy to understand terms in this chapter. This is followed in sequence with Chapter eight wherein you learn about the world of "online advertising" as you will be able to "plan, implement, test, and optimize" what you setup with your online advertising.

I really like the way this book is set out. The Table of Contents leaves nothing to imagination. The Preface wand Chapters have extensive headings that guide you through the various topics so that you can easily look something up and jump right in on that subject.
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