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Online Marketing Inside Out (Online Marketing: Sitepoint) Paperback – June 7, 2009
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About the Author
In 1999, Brandon Eley started 2BigFeet.com in the then untapped market for large-sized shoes. The need for an e-commerce web site led to his trial-by-fire indoctrination into web development and online marketing. In addition to owning 2BigFeet, Brandon is also the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at brandoneley.com.
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Top Customer Reviews
Whether you're a budding marketing guru or just a developer who wants their projects to rank better, I think this book will help. It's well written, the layout is excellent and the material is easy to follow. You don't have to be a "web geek" to understand the topics covered and it's not a dry computer manual like some I've read. I would easily recommend this book to anyone who would like to know about Marketing online. I only wish this book was out years ago!
An easy, quick read for those described above.
He is covering so many topics with so many moving parts that each segment is a bit higher level than the "Dummies" books, but if you know enough about the internet (and marketing) not to need a lot of hand-holding, but are wanting to know "best practices" and where the resources are, you'll find this an enjoyable and informative read. The focus is truly on what works and will produce practical results for your organization, which makes sense because Eley is both an experienced entrepreneur AND a web expert.
The book does not provide the depth required by professionals and highly experienced internet marketers. It is aimed at relatively inexperienced readers who wish to increase their overall knowledge. Think of this as Online Marketing 101... It does an excellent job of explaining the basics, but would not be useful or interesting to someone who is experienced and heavily involved in an online business.
Member of Sarnia Computer Users' Group [...]
Member of Port Huron, MI Computer Group [....]
Online Marketing Inside Out
by Brandon Eley & Shayne Tilley
Published by SitePoint Pty. Ltd.
Nine dynamic chapters that guide you through your next "modern marketing campaign". Chapter one explains how marketing is changing pointing out things you need to know before you begin planning your next promotion or campaign. You will learn how to make money from a website by page views, optimize the values within search engines (SEO) and how the main players in social media can help you go deeper inside the communities spreading the word of your company or product.
Even though email marketing has been around forever, it seems, this book sparks a new interest showing "many advantages" and the authors "walk you through every step towards a successful email marketing strategy".
Having your own sales people working for you online is easy when you create an "affiliate marketing program" that is covered in Chapter seven. The advantages of having an "army of salesmen all over the world" promoting for you is explained in easy to understand terms in this chapter. This is followed in sequence with Chapter eight wherein you learn about the world of "online advertising" as you will be able to "plan, implement, test, and optimize" what you setup with your online advertising.
I really like the way this book is set out. The Table of Contents leaves nothing to imagination. The Preface wand Chapters have extensive headings that guide you through the various topics so that you can easily look something up and jump right in on that subject.Read more ›
Most Recent Customer Reviews
Just used this for a graduate level e-business course and found it very easy to follow. I'm a complete novice to marketing from a business and academic standpoint, though certainly... Read morePublished 19 months ago by sjc99
The book provides useful and helpful ideas for online marketing. As a Master's course requirement, along with having a high interest in online marketing, I kept the book for... Read morePublished on August 6, 2013 by Myrna D. Pair
I just finished reading this book.
I'm very content with it.
It's easy to read, an it reveals new fields of online marketing.
This book is good start point. Read more
I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. Read morePublished on December 29, 2009 by Webmaster
Brandon Eley and Shayne Tilley cover a lot of ground, giving a great overview of online PR, e-mail marketing, SEO, copywriting, link building, etc. Read morePublished on October 1, 2009 by Eric A.
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don't have to be a marketer to understand this book. Read morePublished on August 16, 2009 by BebopDesigner