About the Author
Kevin Hillstrom is a Database Marketing veteran with more than twenty years of Executive experience working at leading brands like Nordstrom, Eddie Bauer, and Lands' End. Kevin started his own consulting practice, called "MineThatData", in March 2007. Kevin partners with Online Brands, Billion Dollar Retail Businesses, International Direct Marketers, and Catalog Marketers, helping them understand how customers interact with products, brands, and channels. His methodologies enable businesses to profitably alter advertising strategies in a way that yields long-term customer value.