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Online Marketing Simulations: The Definitive Methodology For Predicting The Future Of Your Online Business Paperback – October 12, 2009


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About the Author

Kevin Hillstrom is a Database Marketing veteran with more than twenty years of Executive experience working at leading brands like Nordstrom, Eddie Bauer, and Lands' End. Kevin started his own consulting practice, called "MineThatData", in March 2007. Kevin partners with Online Brands, Billion Dollar Retail Businesses, International Direct Marketers, and Catalog Marketers, helping them understand how customers interact with products, brands, and channels. His methodologies enable businesses to profitably alter advertising strategies in a way that yields long-term customer value.
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More About the Author

My name is Kevin Hillstrom. I am President of MineThatData, a consultancy that helps CEOs understand the interaction between customers, products, brands, channels, service, and merchandise. Since founding MineThatData in 2007, I have worked with more than 100 brands, generating tens of millions of dollars of incremental, annual profit for my clients.

Prior to founding MineThatData, I spent six years at Nordstrom as Vice President of Database Marketing. I also spent a year at Avenue A, five years at Eddie Bauer as Director of Circulation and Analytics, five years at Lands' End as Manager of Analytical Services, and two years at the Garst Seed Company.

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Online Marketing Simulations: The Definitive Methodology For Predicting The Future Of Your Online Business
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