Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online [Paperback]

Brandon Wirtz (Author)

Book Description

Publication Date: October 9, 2009

Managing online marketing requires a variety of skills which are not directly related to the work being performed. As a manager your job is to measure, budget, and prioritize this work. Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing. You can't count on the consultants you are working with, to tell you which methods will work best for you as most will favor whatever they specialize in, so you need the solid understand of how Social Media, Search Engine Marketing, Search Engine Optimization, and Affiliate Marketing work together, and how to balance the limitations of each. This book provides guidance, insight and strategies for managers, marketers, and executives in plain English. While this book is useful for a developer or engineer to understand what the end result of their efforts should be, it does not explain in technical terms how analytics are processed or provide code examples for creating reports. Instead this book focuses on understanding the output of tools, ROI's from different methodologies, and strategies for successfully marketing online. Through simple examples from familiar companies, Brandon walks you through how to use tools from Google, Alexa, Yahoo, Microsoft, and more to keep track of your presence on the web. Illustrations, and sample data let you see real world examples which demonstrate how other companies are approaching online marketing with and without success. Questions included in this text help you to ask your SEO, SEM, and Social Media Experts the right things to find someone who honest, qualified, and with the skill balance you need.

Editorial Reviews

About the Author

Brandon Wirtz is an SEO, SEM, and Social Media Expert, but unlike the specialists who focus on just one of these he optimizes his clients investment in marketing by tailoring campaigns which combine Online and Offline marketing components from traditional, social, and new media. Brandon used this strategy to become "Greatest Living American" in an online showdown between some of the best and brightest SEO's in a competition to be the Greatest Living American, or promote Steven Colbert as the Greatest Living American. Through a combined strategy, not dependent on just SEO, Brandon was able to become Google's Top Hit for "Greatest Living American" Managing his clients, and his own web properties, Brandon sees trends from many industries, and engages with companies at all stages of Online Marketing and with a wide variety of budgets. In working with these clients he decided that a common theme was found in all, "this is overwhelming."

Product Details

• Paperback: 108 pages
• Publisher: CreateSpace (October 9, 2009)
• Language: English
• ISBN-10: 1449529577
• ISBN-13: 978-1449529574
• Product Dimensions: 8.7 x 6 x 0.4 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,245,464 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Must Read for All Website Owners, October 15, 2009

By 

Gonzo "Gonzo" (Brentwood, CA) - See all my reviews

This review is from: Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online (Paperback)

If you own a website or you're an online marketing manager for a website, this is a must read book. It's loaded with effective tips and strategies for any website. I was able to implement some of the strategies the same day I started to read the book.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great book... easy read..., October 12, 2009

By 

Ray Mahany "Ray" (Bay Area, CA) - See all my reviews
(REAL NAME)   

This review is from: Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online (Paperback)

I am not a fan of reading long winded books packed full of technical jargon and industry acronyms. This book was an easy read and managed to put things into layman's terms. You will quickly get a handful of useful information you can put to use right away.