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Online Marketing Success Stories: Insider Secrets, From the Experts who are Making Millions on the Internet Today Paperback – September 12, 2006


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Product Details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Group Inc. (September 12, 2006)
  • Language: English
  • ISBN-10: 0910627657
  • ISBN-13: 978-0910627658
  • Product Dimensions: 9.1 x 6.1 x 0.7 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,439,425 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Rene Richards is a published author and writer of business and finance articles for readers across educational and entrepreneurial boundaries. She and her family live in rural Alabama where she is a practicing accountant and financial services advisor.

More About the Author

Natalie R Vice (1965- ) www.natalievice.com

I've spent a lifetime engaging and interacting with people, first in retail sales and now as an author and writer. Along the way, I've had the opportunity to experience some really wonderful people, places, and things. Wonderful stories of triumphs and failures, stories of truth "that was stranger than fiction", and stories of everyday heroes and heroines. Now I'm ready to share some stories of my own!

After owning several small family businesses, I was ready for a change, and as I entered the "prime time" of my life, I naturally sought to pursue a passion. After all, isn't that what prime time is all about? The opportunity to pursue a passion?

Reading was my first passion, when, even as a young girl I would sit up late into the night trying to finish the latest novel that had captured my young mind. Reading has naturally lead to writing, so here we are, embarking on a new adventure, one book at a time!

I have authored several titles prior to my current series, '76 Bridges. Those titles were published through Atlantic Publishing and are basically self-help, how-to guides for business entrepreneurs. '76 Bridges is my first foray into fiction, and I am truly enjoying this experience.

'76 Bridges chronicles the lives of Jorja and Regina, women who are a part of a generation that changed history and rewrote the societal norms for all women, but especially those of us entering our prime years. Their lives are in many ways a window into some of our own experiences, and I hope you will join them as they laugh and cry, reminisce and dream.

If you should find yourself in need of a speaker at your upcoming workshop, or organizational event, or would just like to know more about me as a reader of my works, I look forward to connecting wtih you here! I can also be found on Facebook, LinkedIn, and my Amazon Author page.

While you're visiting the site, be sure to leave your email and sign up for our monthly newsletter. Be the first to know about special events, contests, and giveaways through many of the available e-stores and internet marketers.

Customer Reviews

3.6 out of 5 stars
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I was expecting more specific advice in this book.
E. Davis
I highly recommend Richards' book for anyone contemplating an entry to the online world of commerce, whether they're looking to sell services, products or information.
G. Ochs
Rene V. Richard offers a comprehensive look at multiple "real world" success stories of on-line marketers.
L. Salazar

Most Helpful Customer Reviews

32 of 37 people found the following review helpful By G. Ochs on October 3, 2006
Format: Paperback
Rene' Richards' compendium of online marketing triumphs provides a look into the factors that led to successes for companies from major players, like Google, to mom-and-pop shops. Not only does this book provide insights from people who have turned their online dreams into profitable realities, it also lays out, chapter-by-chapter and step-by-step, the route to follow for the success of your own online venture.

I saved lots of time and effort reading this book instead of searching the Net to find the answers I needed. I highly recommend Richards' book for anyone contemplating an entry to the online world of commerce, whether they're looking to sell services, products or information. Great read!
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Format: Paperback
Online Marketing Success Stories: Insider Secrets from the Experts Who are Making Millions on the Internet Today by Rene V. Richards, published by Atlantic Publishing Group, Inc.

Rating: 5 stars out of five.

Rene V. Richards is an accountant and financial services advisor, as well as writer of investment articles. In Online Marketing Success Stories she describes a large variety of successful, online marketing campaigns, including strategies, styles, and secrets, of the great ones, such as Google and Microsoft, and smaller, but also successful, marketers.

Covered in 260 pages are how to successfully develop a website and create visibility for it on Internet search engines. She discusses how to get buyers to visit your site, purchase your products, up sell products, and dangers to avoid. Case studies of Corey Rudl, Robert Imbriale, Jay Conrad Levinson, Dr. Joe Vitale, Dr. Ken Evoy, Allan Gardyne, and Phil Wiley are included. So are Yanik Silver, Declan Dunn, eBay, and Amazon. If you ever wanted a wealth of information about search engine optimization (SEO), e-zines, META tags, branding, ad words, and pay-per-click, this book is for you!

This book is user-friendly and comprehensive, pulling into one resource a multitude of successful, Internet marketing strategies and tips, based on the successful careers of some the most famous Internet marketers.
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15 of 16 people found the following review helpful By Compay on January 3, 2010
Format: Paperback Verified Purchase
Let me preface this review by pointing out that six of the seven reviewers that gave this book five stars have something in common: They only review books from Atlantic Publishing, and each reviewer rates the exact same books five stars each. Take that for what it's worth, now on to my review.

If you're in the market for a book that will inspire you as a business owner, then this is what you're looking for. But if you're expecting a book that will offer real insight on techniques to improve your business, this book will disappoint.

There are two main issues with the success stories contained within this book. The first is that the majority of stories are from the owners of very obscure websites. One Amazon reviewer seems to suggest that the stories read more like ads than anything, and he does seem to have a valid point.

The second major issue is that most the success stories seem to involve sites that generated significant revenue from the late 1990's to about 2002. If the companies mentioned in a 2006 book were so successful, it seems odd that many of those sites are no longer online in 2009. Furthermore, tips on what worked for an e-commerce website back in 2001 aren't particularly useful for an online storefront developed in 2010. This ties in to the fact that the chapter on website development is extremely brief, and would offer no real search engine optimization help even to online marketing newbies.

At an absolute best, you might pick up a handful of useful ideas from some of the stories shared by business owners. Most of their suggestions are vague, and often don't involve techniques that someone can replicate.
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15 of 17 people found the following review helpful By K. Steinbarger on October 16, 2006
Format: Paperback
This book mixes useful online information with engaging presentation to produce an effective, tried and true, how to book. Interesting and candid case studies of winning online businesses illustrate the journey from idea to success in layman's terms. The reader is invited to check out a wealth of website information online for the businesses profiled.

After four types of online businesses are described with accompanying personal stories, the author summarizes the advice, secrets, and tips for online marketing success. This is an excellent beginners' book, as it assists the future entrepreneur in solidifying business ideas, and gives direction for those who don't know where to start.
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Format: Paperback
E-commerce is expected to increase by 500 percent through 2010, so any business anticipating success must have more than a retail brick n mortar presence: that's the message of a title which gathers over sixty true stories from those who have evolved successful businesses on the internet today. Learn from the culmination of hundreds of tips, which here represent the best, most successful advice. There are many books covering Internet strategies - but few packed with real-world success stories, as this provides.

Diane C. Donovan

California Bookwatch
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