Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today [Paperback]

Rene V Richards (Author)

Book Description

Publication Date: September 12, 2006

This new book by Atlantic Publishing Company entitled Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today! Standing out in the turmoil of today's internet marketplace is a major challenge. There are many books and courses on internet marketing; this is the only book that will provide you with insider secrets. The reason we asked the marketing experts who make their living on the internet every day and they talked! With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through 2010, your business needs guidance from today s successful internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up sell, oversights to stay away from, and how to steer clear of years of disappointment. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-commerce marketers. This book is a compilation of their secrets, and proven successful ideas. If you are interested in learning hundreds of hints, tricks and secrets on how to make money or more money with your Web site than this book is for you. Instruction is great, but advice from experts is something else, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort.

Editorial Reviews

Review

"The most comprehensive, user-friendly, and information-rich collection of actual online marketing success strategies, tips, and case studies ever assembled. ÝThis highly detailed information can be adapted readily to any successful online marketing campaigns." -- Bruce C. Brown

About the Author

Rene Richards is a published author and writer of business and finance articles for readers across educational and entrepreneurial boundaries. She and her family live in rural Alabama where she is a practicing accountant and financial services advisor.

Product Details

• Paperback: 288 pages
• Publisher: Atlantic Publishing Company (September 12, 2006)
• Language: English
• ISBN-10: 0910627657
• ISBN-13: 978-0910627658
• Product Dimensions: 9.1 x 6.1 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #886,636 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

1.0 out of 5 stars Almost Every Five-Star Review is Bogus, January 3, 2010

By 

Compay (New Orleans, LA) - See all my reviews
(TOP 500 REVIEWER)   

Amazon Verified Purchase

This review is from: Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today (Paperback)

Let me preface this review by pointing out that six of the seven reviewers that gave this book five stars have something in common: They only review books from Atlantic Publishing, and each reviewer rates the exact same books five stars each. Take that for what it's worth, now on to my review.

If you're in the market for a book that will inspire you as a business owner, then this is what you're looking for. But if you're expecting a book that will offer real insight on techniques to improve your business, this book will disappoint.

There are two main issues with the success stories contained within this book. The first is that the majority of stories are from the owners of very obscure websites. One Amazon reviewer seems to suggest that the stories read more like ads than anything, and he does seem to have a valid point.

The second major issue is that most the success stories seem to involve sites that generated significant revenue from the late 1990's to about 2002. If the companies mentioned in a 2006 book were so successful, it seems odd that many of those sites are no longer online in 2009. Furthermore, tips on what worked for an e-commerce website back in 2001 aren't particularly useful for an online storefront developed in 2010. This ties in to the fact that the chapter on website development is extremely brief, and would offer no real search engine optimization help even to online marketing newbies.

At an absolute best, you might pick up a handful of useful ideas from some of the stories shared by business owners. Most of their suggestions are vague, and often don't involve techniques that someone can replicate. Rather than try to absorb dozens of different ideas from dozens of site owners, it seems more practical to purchase a book where a single author offers techniques that worked for his or her own clients. The stories in this book make for interesting reading, but ultimately they won't offer sound techniques for online marketing in this day and age.

32 of 37 people found the following review helpful:

5.0 out of 5 stars Save Time--Read This Book, October 3, 2006

By 

G. Ochs - See all my reviews
(REAL NAME)   

This review is from: Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today (Paperback)

Rene' Richards' compendium of online marketing triumphs provides a look into the factors that led to successes for companies from major players, like Google, to mom-and-pop shops. Not only does this book provide insights from people who have turned their online dreams into profitable realities, it also lays out, chapter-by-chapter and step-by-step, the route to follow for the success of your own online venture.

I saved lots of time and effort reading this book instead of searching the Net to find the answers I needed. I highly recommend Richards' book for anyone contemplating an entry to the online world of commerce, whether they're looking to sell services, products or information. Great read!

32 of 38 people found the following review helpful:

5.0 out of 5 stars Online Marketing Success Stories: Insider Secrets from the Experts Who are Making Millions on the Internet Today, October 20, 2006

By 

Ann M. Bowers "Ann M. Bowers" (Rancho Cucamonga, CA) - See all my reviews
(REAL NAME)   

This review is from: Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today (Paperback)

Online Marketing Success Stories: Insider Secrets from the Experts Who are Making Millions on the Internet Today by Rene V. Richards, published by Atlantic Publishing Group, Inc.

Rating: 5 stars out of five.

Rene V. Richards is an accountant and financial services advisor, as well as writer of investment articles. In Online Marketing Success Stories she describes a large variety of successful, online marketing campaigns, including strategies, styles, and secrets, of the great ones, such as Google and Microsoft, and smaller, but also successful, marketers.

Covered in 260 pages are how to successfully develop a website and create visibility for it on Internet search engines. She discusses how to get buyers to visit your site, purchase your products, up sell products, and dangers to avoid. Case studies of Corey Rudl, Robert Imbriale, Jay Conrad Levinson, Dr. Joe Vitale, Dr. Ken Evoy, Allan Gardyne, and Phil Wiley are included. So are Yanik Silver, Declan Dunn, eBay, and Amazon. If you ever wanted a wealth of information about search engine optimization (SEO), e-zines, META tags, branding, ad words, and pay-per-click, this book is for you!

This book is user-friendly and comprehensive, pulling into one resource a multitude of successful, Internet marketing strategies and tips, based on the successful careers of some the most famous Internet marketers.