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Online Marketing Success Stories: Insider Secrets, From the Experts who are Making Millions on the Internet Today Paperback – September 12, 2006
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About the Author
Top Customer Reviews
If you're in the market for a book that will inspire you as a business owner, then this is what you're looking for. But if you're expecting a book that will offer real insight on techniques to improve your business, this book will disappoint.
There are two main issues with the success stories contained within this book. The first is that the majority of stories are from the owners of very obscure websites. One Amazon reviewer seems to suggest that the stories read more like ads than anything, and he does seem to have a valid point.
The second major issue is that most the success stories seem to involve sites that generated significant revenue from the late 1990's to about 2002. If the companies mentioned in a 2006 book were so successful, it seems odd that many of those sites are no longer online in 2009. Furthermore, tips on what worked for an e-commerce website back in 2001 aren't particularly useful for an online storefront developed in 2010. This ties in to the fact that the chapter on website development is extremely brief, and would offer no real search engine optimization help even to online marketing newbies.
At an absolute best, you might pick up a handful of useful ideas from some of the stories shared by business owners. Most of their suggestions are vague, and often don't involve techniques that someone can replicate.Read more ›
I saved lots of time and effort reading this book instead of searching the Net to find the answers I needed. I highly recommend Richards' book for anyone contemplating an entry to the online world of commerce, whether they're looking to sell services, products or information. Great read!
Rating: 5 stars out of five.
Rene V. Richards is an accountant and financial services advisor, as well as writer of investment articles. In Online Marketing Success Stories she describes a large variety of successful, online marketing campaigns, including strategies, styles, and secrets, of the great ones, such as Google and Microsoft, and smaller, but also successful, marketers.
Covered in 260 pages are how to successfully develop a website and create visibility for it on Internet search engines. She discusses how to get buyers to visit your site, purchase your products, up sell products, and dangers to avoid. Case studies of Corey Rudl, Robert Imbriale, Jay Conrad Levinson, Dr. Joe Vitale, Dr. Ken Evoy, Allan Gardyne, and Phil Wiley are included. So are Yanik Silver, Declan Dunn, eBay, and Amazon. If you ever wanted a wealth of information about search engine optimization (SEO), e-zines, META tags, branding, ad words, and pay-per-click, this book is for you!
This book is user-friendly and comprehensive, pulling into one resource a multitude of successful, Internet marketing strategies and tips, based on the successful careers of some the most famous Internet marketers.
After four types of online businesses are described with accompanying personal stories, the author summarizes the advice, secrets, and tips for online marketing success. This is an excellent beginners' book, as it assists the future entrepreneur in solidifying business ideas, and gives direction for those who don't know where to start.
Diane C. Donovan
Most Recent Customer Reviews
easy to read, logical. shows where to start and the steps needed to get results. a great how to book.Published on September 14, 2013 by Frank Meckay
There were a lot of great success stories that inspired me and made me realize that anyone could make it big on the internet even today.Published on August 31, 2013 by Daniel Hall
It's a yellow pages for "how to open your own business" scam websites. A lot of the websites are just simple one page scroll down that tell you success stories and make you buy... Read morePublished on June 27, 2011 by Ruben P. Kim
There is nothing good inside this book. Font-setting is crazy. Lots of italic fonts for no reason. Fonts too big. Read morePublished on April 24, 2011 by Sensible Economist
I was expecting more specific advice in this book. There were many success stories, but it felt more like advertisements for their websites than actual tools to succeed. Read morePublished on May 18, 2009 by E. Davis
I had written a negative review for this book last year but soon afterwards it disappeared and I'm sure its not the first because this book has way too good a rating, read the only... Read morePublished on August 16, 2008 by Alex Z
Richards provides many different stories from both small and large businesses which were successful online. Read morePublished on March 24, 2007 by Ryan W. Worthy
Online Marketing Success Stories: Insider Secrets From the Experts Who Are Making Millions on the Internet Today Rene V. Read morePublished on December 27, 2006 by K. Mallo