Customer Reviews

Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today

5 star:		(7)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(5)

 

 

Let me preface this review by pointing out that six of the seven reviewers that gave this book five stars have something in common: They only review books from Atlantic Publishing, and each reviewer rates the exact same books five stars each. Take that for what it's worth, now on to my review.

If you're in the market for a book that will inspire you as a business owner, then this is what you're looking for. But if you're expecting a book that will offer real insight on techniques to improve your business, this book will disappoint.

There are two main issues with the success stories contained within this book. The first is that the majority of stories are from the owners of very obscure websites. One Amazon reviewer seems to suggest that the stories read more like ads than anything, and he does seem to have a valid point.

The second major issue is that most the success stories seem to involve sites that generated significant revenue from the late 1990's to about 2002. If the companies mentioned in a 2006 book were so successful, it seems odd that many of those sites are no longer online in 2009. Furthermore, tips on what worked for an e-commerce website back in 2001 aren't particularly useful for an online storefront developed in 2010. This ties in to the fact that the chapter on website development is extremely brief, and would offer no real search engine optimization help even to online marketing newbies.

At an absolute best, you might pick up a handful of useful ideas from some of the stories shared by business owners. Most of their suggestions are vague, and often don't involve techniques that someone can replicate. Rather than try to absorb dozens of different ideas from dozens of site owners, it seems more practical to purchase a book where a single author offers techniques that worked for his or her own clients. The stories in this book make for interesting reading, but ultimately they won't offer sound techniques for online marketing in this day and age.

Rene' Richards' compendium of online marketing triumphs provides a look into the factors that led to successes for companies from major players, like Google, to mom-and-pop shops. Not only does this book provide insights from people who have turned their online dreams into profitable realities, it also lays out, chapter-by-chapter and step-by-step, the route to follow for the success of your own online venture.

I saved lots of time and effort reading this book instead of searching the Net to find the answers I needed. I highly recommend Richards' book for anyone contemplating an entry to the online world of commerce, whether they're looking to sell services, products or information. Great read!

Online Marketing Success Stories: Insider Secrets from the Experts Who are Making Millions on the Internet Today by Rene V. Richards, published by Atlantic Publishing Group, Inc.

Rating: 5 stars out of five.

Rene V. Richards is an accountant and financial services advisor, as well as writer of investment articles. In Online Marketing Success Stories she describes a large variety of successful, online marketing campaigns, including strategies, styles, and secrets, of the great ones, such as Google and Microsoft, and smaller, but also successful, marketers.

Covered in 260 pages are how to successfully develop a website and create visibility for it on Internet search engines. She discusses how to get buyers to visit your site, purchase your products, up sell products, and dangers to avoid. Case studies of Corey Rudl, Robert Imbriale, Jay Conrad Levinson, Dr. Joe Vitale, Dr. Ken Evoy, Allan Gardyne, and Phil Wiley are included. So are Yanik Silver, Declan Dunn, eBay, and Amazon. If you ever wanted a wealth of information about search engine optimization (SEO), e-zines, META tags, branding, ad words, and pay-per-click, this book is for you!

This book is user-friendly and comprehensive, pulling into one resource a multitude of successful, Internet marketing strategies and tips, based on the successful careers of some the most famous Internet marketers.

This book mixes useful online information with engaging presentation to produce an effective, tried and true, how to book. Interesting and candid case studies of winning online businesses illustrate the journey from idea to success in layman's terms. The reader is invited to check out a wealth of website information online for the businesses profiled.
After four types of online businesses are described with accompanying personal stories, the author summarizes the advice, secrets, and tips for online marketing success. This is an excellent beginners' book, as it assists the future entrepreneur in solidifying business ideas, and gives direction for those who don't know where to start.

E-commerce is expected to increase by 500 percent through 2010, so any business anticipating success must have more than a retail brick n mortar presence: that's the message of a title which gathers over sixty true stories from those who have evolved successful businesses on the internet today. Learn from the culmination of hundreds of tips, which here represent the best, most successful advice. There are many books covering Internet strategies - but few packed with real-world success stories, as this provides.

Diane C. Donovan
California Bookwatch

Rene V. Richard offers a comprehensive look at multiple "real world" success stories of on-line marketers. Then, when you as the reader come to terms with the fact that regardless of what you may have heard, success is possible in such an ultra-competitive market, Richard gives information, hints, strategies and techniques to help anyone achieve higher profits from a smaller investment. A worthwhile read if the world of online marketing appeals to you - even just a little bit.

I was expecting more specific advice in this book. There were many success stories, but it felt more like advertisements for their websites than actual tools to succeed. When "success stories" (some of these businesspeople were still working their regular jobs because they couldn't afford to quit yet) were asked for tips they were often very vague such as "be persistent and don't give up". That doesn't give me the actual steps they took to begin or what very specific things worked and didn't work. I'm not really sure who this book would benefit. It's not specific enough to actually implement very much of the info, yet it's not written in an inspiring way either so it's not just a "for fun" read either. Sorry, I really wanted to like this book and was disappointed.

Richards provides many different stories from both small and large businesses which were successful online. She also summarizes the key points from these stories into simple, easy to follow guidelines for your own internet marketing. From each story, you can get a lesson to apply to your own business - and the reading is more interesting than a normal textbook. Also, each story contains a tip for new online businesses or those wanting to refresh their strategies. Since so much of online marketing is about websites and email mailing lists, these topics are also covered in depth. Overall, a useful book to provide you with some tips on how to make the most of your online advertising dollars whether you are just starting out or just want to be even more successful than you already are.

It's a yellow pages for "how to open your own business" scam websites. A lot of the websites are just simple one page scroll down that tell you success stories and make you buy their scam ebook. The book itself is like a giant ad for scam websites. DO NOT WASTE YOUR TIME AND MONEY!

There is nothing good inside this book. Font-setting is crazy. Lots of italic fonts for no reason. Fonts too big. It is a pain to read and there is nothing helpful that you can get out of this book. You better off read any book that Seth Godin writes than read one single line of this book.