Most online business owners are getting nowhere figuring out how to get traffic from search engines. It is a known fact that to have visitors to your websites - one needs greater visibility within the search engines. But exactly how do you do it? Since 2010 is here, you want your website to be growing with traffic rather than with few visitors. Gary E. Haffer's new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts will help achieve website visibility, traffic and more. Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts is a useful "how-to explanation" book designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generate traffic. Open the book and you'll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing. One business owner states, "Our website was basically invisible on the Internet and after reading only two chapters of Haffer's book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me." If you were wondering how to: * Increase your website's visibility (rank) on Google * How to list your website on the search engines * How to see what the competition is doing and beat them * Avoid Search Engine roadblocks * Develop keywords that produce traffic * Use online press releases to increase customers * Get the most from social sites * Make people find what they want on your website - This is the book that can help!
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Editorial Reviews
About the Author
Gary E. Haffer currently serves as an Internet strategist, SEO consultant, newsletter advisor, and full -time online marketing consultant. He has optimized over 250+ websites and has written over 500+ press releases from small businesses to Fortune 500 companies. He is the former director of the Apple user group at the Boston Computer Society (http://en.wikipedia.org/wiki/Boston_Computer_Society), has an entry in Wikipedia, Former Director of Boston Interactive, and has served as an advisor for undergraduate and graduate students at Babson College on generating business plans for new products. He has also written productivity and database software for Apple, Inc., IBM, Commodore, and Casio. Haffer earned his master's degree in business administration from Babson College.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Tremendous value in a book that should never be far from reach!,
This review is from: Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts (Paperback)
As a novice to Online Marketing and operator of a website that was in need of a great deal of revitalization, Gary Haffer's Book provided a fantastic understanding for the non-technical user, and was able to expand into more complicated concepts with ease. The proof is in the numbers- an exponential increase in hits to my website after implementing these simple, highly effective tips.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
This online marketing book pays for itself by Chapter 2,
This review is from: Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts (Paperback)
I am a web developer and have spent several years building an online presence. Everyone knows that meta data and content are crucial and Gary Haffer reveals "Best Practices" that definitely boosted my organic listings. I found the chapter on choosing keyword phrases very useful. I was able to better understand my competition so that I could develop landing pages that put me on the first page in the SERPS. Oh yes, if you are a novice, Gary's glossary of terminology is a must read. Gary dedicates several chapters to off site marketing. I especially appreciated the "no cost" marketing techniques that absolutely direct more customers to my web site. No matter what your level of expertise is, you will find Gary Haffer's book easy to read and full of useful information that will increase your bottom line.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
The only SEO guide you will ever need!,
This review is from: Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts (Paperback)
As a career Web Designer I have read many articles/books on SEO and Online Marketing. Please let me save EVERYONE some time and let you know that this book has it all. It is easy to read with many examples and gets right to the point. Best of all, you can see the results on your websites because what is written in the book ACTUALLY WORKS!
There's lots of opinions and practices out there regarding SEO - most of them are wrong. Online Marketing Terms Exposed shows you how to harness the power of Google and maximize your web presence! It is a must-have for anyone who is serious about having their site found on the web.
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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