Product Description
"Your goal as an Internet entrepreneur should be to have a presence on everyWeb-based marketplace where your customers and potential customers shop. In The Online Millionaire, I'll introduce you to the most popular online channels and reveal the tricks of the trade for excelling in these marketplaces.
"You'll learn the ins and outs of selling on eBay, Amazon.com, Yahoo!, Overstock.com, and other auction marketplaces. You'll also read about how to use search engines and comparison-shopping sites to attract customers and drive sales. Plus, you'll find out how to go about building your own professional e-commerce store, along with proven ways to make money promoting other companies on your site.
"While it is still the 800-pound gorilla of e-commerce, as you'll realize by the timeyou reach the final pages of this book, online entrepreneurs now have many other options to reach buyers beyond eBay. I'll show you exactly how to launch your own multi-channel online marketing empire, regardless of the types of products you sell. You'll discover how each online channel works, what it costs to sell there, how to get started, and what products sell best.
"So, let's get started on this journey to creating a thriving online business that can put your company front and center on all of the world's top e-commerce sites."
--From the Introduction
From the Inside Flap
In The Online Millionaire, author and Internet business expert Amy Joyner shows you how to build your own multi-channel online marketing empire, regardless of what products or services you sell. This book introduces you to the most popular Web-based marketplaces and reveals the tricks of the trade for excelling in each one. You'll learn the ins and outs of thriving on eBay, Amazon.com, Yahoo!, Overstock.com, and many others. Plus, you'll discover how to use search engines and comparison-shopping sites to attract customers and drive sales—often at little or no cost. You'll also get the inside scoop on how to build your own professional e-commerce store, along with proven ways to make money promoting related companies and products on your site.
In each information-packed page, you'll uncover:
- The best ways to get your online business started and what it really takes to build a thriving Internet empire
- The secrets to looking like a multimillion-dollar business, even if you're running everything from your kitchen table
- Ways to increase your feedback rankings and product reviews, making buyers more inclined to do business with you
- The different options for pricing items—and which ones work best
- How to cross-promote your merchandise among various selling platforms
- Proven methods for creating a smooth-running system that allows orders to be filled quickly and efficiently
Written in a straightforward and accessible style, each chapter in The Online Millionaire opens with a detailed overview of a potential marketing channel, and contains specific instructions and tips for getting started. It then includes a discussion of the products that sell best, offers a candid look at the venue's pros and cons, outlines an action plan for deciding whether this outlet is right for you, and includes stories of some online entrepreneurs who are successfully marketing their products through the featured channel.
Some of the world's most revered Web-based entrepreneurs have made millions by mastering the art of multi-channel marketing. This one-of-a-kind guide will show you how to do the same by revealing the proven strategies that can help you create a profitable online empire.
