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Online Surveys For Dummies Kindle Edition

5 out of 5 stars 2 customer reviews

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Length: 362 pages

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Editorial Reviews

From the Back Cover

Learn how to ask the right people the right questions and get information you can use

Online research can be exciting and enlightening, or totally frustrating. This book takes "frustrating" out of the equation! You'll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.

  • Questions for you — look at why you're considering an online survey and have a clear plan for what you want to accomplish

  • Questions that work — explore the most common types of survey questions and develop those that will fulfill your objectives

  • Who to invite — choose your audience and prepare an invitation that encourages participation

  • Launch time — be prepared to track responses, collect anonymous data, and avoid becoming a spammer

  • What does it mean? — see who participated in your survey, analyze results, unearth trends, and create reports based on the data

With this book, get three months of QuestionPro, FREE!

Look inside to see how to redeem your free license for QuestionPro, the most powerful, easy-to-use survey software available. You'll be able to

  • Access more than 200 survey templates

  • Use sophisticated branching logic

  • Share survey results in real time

  • Apply advanced research techniques

  • . . . and much more!

Open the book and find:

  • Different types of online surveys

  • Tips on complying with anti-spam laws

  • What types of questions to avoid

  • Online survey tools and how to use them

  • How to get real-time results before the survey ends

  • Common survey mistakes and how to avoid them

  • How to use advanced tools such as banner tables

  • Ten ways to increase your response rate

Learn to:

  • Create a survey that uncovers what you want to know

  • Understand survey lingo

  • Identify your target audience and analyze your survey results

Includes a free 3-month registration for QuestionPro survey software!

About the Author

Vivek Bhaskaran is CEO and founder of Survey Analytics, a company named to Inc. magazine's list of 500 fastest-growing companies.

Jennifer LeClaire is a journalist and blogger who covers the world of e-commerce and online marketing. She is coauthor of Web Analytics For Dummies.


Product Details

  • File Size: 8343 KB
  • Print Length: 362 pages
  • Page Numbers Source ISBN: 047052796X
  • Publisher: For Dummies; 1 edition (May 25, 2010)
  • Publication Date: May 25, 2010
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B003O86FC2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #1,044,433 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Kindle Edition Verified Purchase
Being an absolute newbie at online survey construction, I found this book to be extremely valuable. Its logical progression carried me through to create a well written and designed survey. Although the book uses a particular online survey software provider as an example throughout, (I had my own survey provider in mind) this did not hinder my learning at all. I found Chapter 6; developing questions, Chapter 10; steering clear of spam complaints and Chapter 13; Reports, the most helpful.
Suzanne Calder, Librarian.
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Format: Paperback Verified Purchase
Excellent all the way around. I would buy from them again. Very satisfied overall.
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