Online Surveys For Dummies [Paperback]

Vivek Bhaskaran (Author), Jennifer LeClaire (Author)

Book Description

Publication Date: June 15, 2010 | ISBN-10: 047052796X | ISBN-13: 978-0470527962 | Edition: 1

The easy way to build effective online surveys for your business, with three months of free service!

By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey.

You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover

• What a survey is and how to put one together
• Survey lingo and a sample survey to study
• How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response
• Tips for identifying and contacting the respondents you want to hear from
• The steps involved in making a usable analysis of the results
• Pitfalls to avoid, things to check out before launching a survey, and best practices

With the book, you'll also receive three months of free service from a top survey vendor to get you started.

Editorial Reviews

From the Back Cover

Learn how to ask the right people the right questions and get information you can use

Online research can be exciting and enlightening, or totally frustrating. This book takes "frustrating" out of the equation! You'll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.

• Questions for you — look at why you're considering an online survey and have a clear plan for what you want to accomplish

• Questions that work — explore the most common types of survey questions and develop those that will fulfill your objectives

• Who to invite — choose your audience and prepare an invitation that encourages participation

• Launch time — be prepared to track responses, collect anonymous data, and avoid becoming a spammer

• What does it mean? — see who participated in your survey, analyze results, unearth trends, and create reports based on the data

With this book, get three months of QuestionPro, FREE!

Look inside to see how to redeem your free license for QuestionPro, the most powerful, easy-to-use survey software available. You'll be able to

• Access more than 200 survey templates

• Use sophisticated branching logic

• Share survey results in real time

• Apply advanced research techniques

• . . . and much more!

Open the book and find:

• Different types of online surveys

• Tips on complying with anti-spam laws

• What types of questions to avoid

• Online survey tools and how to use them

• How to get real-time results before the survey ends

• Common survey mistakes and how to avoid them

• How to use advanced tools such as banner tables

• Ten ways to increase your response rate

Learn to:

• Create a survey that uncovers what you want to know

• Understand survey lingo

• Identify your target audience and analyze your survey results

Includes a free 3-month registration for QuestionPro survey software!

About the Author

Vivek Bhaskaran is CEO and founder of Survey Analytics, a company named to Inc. magazine's list of 500 fastest-growing companies.

Jennifer LeClaire is a journalist and blogger who covers the world of e-commerce and online marketing. She is coauthor of Web Analytics For Dummies.

Product Details

• Paperback: 360 pages
• Publisher: For Dummies; 1 edition (June 15, 2010)
• Language: English
• ISBN-10: 047052796X
• ISBN-13: 978-0470527962
• Product Dimensions: 9.2 x 7.4 x 0.8 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #514,519 in Books (See Top 100 in Books)

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