4 of 5 people found the following review helpful:
5.0 out of 5 stars
Incredible book. Fabulous. To the point and practical., September 23, 2001
By A Customer
This review is from: The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business (Paperback)
I've read dozens of customer-centered business books. This is the best. Loaded with perceptive observations and practical tools. The subtitle says it all: "Bringing the Power of the Customer into the Center of Your Business".
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4 of 6 people found the following review helpful:
5.0 out of 5 stars
First three chapters convinced me to buy the book!, July 29, 1998
By A Customer
This review is from: The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business (Paperback)
I borrowed the book from a colleague for a short plane trip. The first chapters seemed to sum up what I think our company direction should be. So I bought the book. I think this is a classic.
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