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I found this book to be easy to read, enjoyable and quite informative.
Starbucks was and is a great company and Howard Schultz does a great job of sharing his personal journey and sharing what it means to be an entrepreneur.
The book was too long and shared too much detail on every little aspect of the company's turnaround.
Every business owner and entrepreneur should read and learn from this material. I was both awed and moved by this company and their ability to blend both business and assisting... Read morePublished 5 days ago by Janette
I was interested in learning about the branding of this company. Unfortunately the story became uninteresting.Published 12 days ago by Pameladen
This book underscored his philosophy as he stated in his first book, Pour Your Heart Into It. Great business book if you want to learn about how important customer experience is... Read morePublished 15 days ago by Aubrey Betts
Howard Schultz definitely knows a good deal about strengthening brands. Learned alot from his candid point of view on Starbucks business with founder's instinct.Published 1 month ago by Kiwook Kim