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Open and Closed Innovation: Different Cultures for Different Strategies Paperback – January 1, 2008

ISBN-13: 978-3834909015 ISBN-10: 3834909017

 
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Product Details

  • Paperback: 262 pages
  • Publisher: Gabler (January 1, 2008)
  • Language: English
  • ISBN-10: 3834909017
  • ISBN-13: 978-3834909015
  • Product Dimensions: 8.2 x 5.8 x 0.6 inches
  • Shipping Weight: 12.6 ounces
  • Amazon Best Sellers Rank: #6,832,269 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated.
--This text refers to an alternate Paperback edition.

About the Author

Dr. Philipp Herzog wrote his dissertation under the supervision of Prof. Dr. Jens Leker at the Institute of Business Administration, University of Muenster (Germany). He works as an entrepreneur in the US solar industry. --This text refers to an alternate Paperback edition.

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