Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Open Community: A little book of big ideas for associations navigating the social web. Paperback – November 15, 2010
About the Author
Top Customer Reviews
But I stuck with it and I am glad that I did. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association.
The book provides a step by step road map on how to start by listening to the market, building an organizational consensus around the purpose, and launching low risk efforts to see what works best.
But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media.
The book makes clear "that just using social media for the sake of having a Facebook Page or a Twitter account just doesn't make sense. There has to be a real, `show me the ROI' reason to start and some business intelligence backing that up" (p 40).
Open Community also emphasizes building a value proposition around your social media strategy. "The most important question is this: What can your members get from your social spaces that they can't get anywhere else? If you can't answer that question, start over" (p 140).
Finally, the book highlights some of the add-on benefits social media provides to an association like empowering members to champion the organization to others and providing staff with real time feedback on association events, marketing, and content.
There is one thing that I think would make the book more helpful - maybe Lindy and Maddie are setting us up for a sequel.Read more ›
Most Recent Customer Reviews
This book was recommended at an ASAE conference seminar. I found it very helpful in providing the broad outlines of the issues, policies and procedures to consider when setting up... Read morePublished on August 8, 2013 by William J Pape
When I heard about this book, I was exactly at the begining of the reflexion. I've made a study for my school on that exact subject, because in France it's just starting, quite... Read morePublished on December 20, 2010 by Adèle Le Guen