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How to Open a Financially Successful Coffee, Espresso & Tea Shop: With Companion CD-ROM Paperback – January 12, 2004


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Product Details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Group Inc. (January 12, 2004)
  • Language: English
  • ISBN-10: 0910627312
  • ISBN-13: 978-0910627313
  • Product Dimensions: 5.1 x 0.6 x 8 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #272,724 in Books (See Top 100 in Books)

Editorial Reviews

Review

Best Cover Design Award Winner - 2006 Florida Publishers Association --Book Award

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Customer Reviews

Compact book with lots of good information.
Diana Toomalatai
On the included CD-ROM you will find a sample business plan for "Cupa Joe", as well as pertinent business forms and a coffee and tea shop supply list.
Book Woman
This book helps the reader prioritize all of the different steps that are needed in order to begin a thriving business.
Jennifer M. Wilson

Most Helpful Customer Reviews

49 of 50 people found the following review helpful By Brandi M. Seals on April 27, 2006
Format: Paperback
How to Open a Financially Successful Coffee, Espresso & Tea Shop" by Elizabeth Godsmark, Lora Aduser, and Douglas R. Brown is great for beginners looking into possibly opening a coffee shop. The book touches on a lot of information that is generic to any business, but it is a good starting point. It provides basic information on writing a business plan, scouting out a location, buying equipment, hiring a staff and more.

I wish the authors would have delved further into the various aspects of writing a business plan. As it is, it simply lists what types of topics should be covered in a business plan and basic information on what the terms mean. There is nothing comprehensive about how to create pro-forma income projections or any of the more intricate parts of the business plan.

While parts of the book seemed to just be stating common sense knowledge, the authors did provide a number of helpful websites and resources. They talk in-depth on ordering coffee, but I wish the book would have included more coffee/espresso specific information - such as numerous drink recipes, maybe tips from those that have started their own coffee shop. Things like that would have been useful.

The book's flow is also a little disappointing. Many times the writing seemed redundant because the topic had already been touched on. For some reason the authors will discuss a subject, such as using a website to enhance your business and then touch on the subject again a few chapters later without adding anything significant to the mix..

All in all, I think the book does provide a good deal of useful information to anyone looking to open a business in the food industry. I just wish it had more meat to it or that the authors would have gone more in-depth on a few key issues.
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7 of 7 people found the following review helpful By rawraws on August 20, 2011
Format: Paperback Verified Purchase
This book really focuses on larger, more franchise like coffee shops. If you have dreams of opening a small coffee bar in your town it's possible this book goes above and beyond what you need.
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17 of 22 people found the following review helpful By Book Woman on April 11, 2006
Format: Paperback
While adoring coffee or tea may help, it is not enough to make your new coffee and tea business an instant success. This reference book, written by successful authors Elizabeth Godsmark, Lora Arduser and Douglas Brown, should be your starting point. The predictable chapters are here - inventory and labor cost control, location assessment, public relations and bookkeeping - but there are also tidbits of information not found in similarly marketed guides. These include Internet marketing strategies, the pros and cons of buying a franchise and strategies for recruiting and retaining skilled employees. The personnel section is particularly helpful as employees are often the cornerstone of success, especially in a business where exemplary customer service is imperative. If you are not familiar with beverage and food service operational details, you will want to make it a priority to bookmark chapters 5 & 6 as they provide helpful hints on selecting gourmet coffee, choosing appropriate equipment - such as grinders, espresso machines and steamers - and a quick "cheat sheet" on tea types. On the included CD-ROM you will find a sample business plan for "Cupa Joe", as well as pertinent business forms and a coffee and tea shop supply list. This book is easy to read, offers invaluable tricks of the trade and helps prepare you for the rewarding task of opening your own coffee and tea shop. Highly recommended.
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2 of 2 people found the following review helpful By kam on January 21, 2013
Format: Paperback Verified Purchase
This book is very helpful, first in helping you get started and more info on sustaining. The CD is indispensable; helpful in getting a grasp on some of the forms you will have to fill out.
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1 of 1 people found the following review helpful By Antoun on November 3, 2013
Format: Paperback Verified Purchase
This book is remarkably detailed, with good checklists that can become your daily/weekly operating worksheets. It gives sound advice regarding both strategy and execution, which is rare and wonderful for books of this type. It's well-written and clear, too. Highly recommended.
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By Mr. T on November 13, 2014
Format: Paperback
This is a well written and thoughtfully laid out in a logical way. If you’re reading this, then I'm going to assume that you're interested in opening a business, this book with definitely help you in the right direction. READ IT, and then READ IT AGAIN! Follow the advice, make sure your business plan works, double check your product costs and pricing, and look at the economic climate of your local. Last of all if you’re just going to skim through this picking and choosing, you’ll be missing out on sound counsel and good business advice.
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By Daniel L. Chan on August 17, 2014
Format: Kindle Edition Verified Purchase
The book is quite informative but could do better with details in the financial planning part.
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By Young on June 24, 2014
Format: Paperback Verified Purchase
it's very good information to launch my business. a lots of information what I did not think.
i am very satisfy with this book.
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