"In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start."
--Armando Roggio, Practical eCommerce
"...a heck of a book."
--Chris Brogan, ChrisBrogan.com
"I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has 'been there, done that' can save a substantial amount of resources, money and shorten the time to get up to speed."
--Lee Odden, Online Marketing Blog
"Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book."
--Steve Cunningham, Mashable.com
About the Author
Daniel Lathrop is a former investigative projects reporter with the Seattle Post-Intelligencer. He has covered politics in Washington state, Iowa, Florida and Washington D.C. He was a senior researcher on the New York Times bestselling "The Buying of the President 2004" by Charles Lewis. He is a specialist in campaign finance and "computer assisted reporting," the practice of using data analysis to report the news. He writes code in Perl, Python and PHP. He was the primary architect of the data for the Center for Public Integrity's successful Lobbywatch project, which provided the first truly searchable online database of federal lobbying available to the general public. He supervised the data team that developed CPI's Power Trips investigation of Congressional junkets.
Laurel Ruma is the Gov 2.0 Evangelist at O'Reilly Media. She is the co-chair for the Gov 2.0 Expo. Laurel joined the company in 2005 after being an editor at various IT research/consulting firms in the Boston area. Laurel went to Union College and is a photographer and homebrewer.