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5.0 out of 5 stars
Kind of a time capsule, but fantastic just the same,
This review is from: Open Me Now: Direct Mail Envelopes That Work . . . and Those That Don't, Second Edition (Paperback)
At this point this is sort of a time capsule, but there's little here that isn't applicable to email subject lines as well, at least conceptually, so I highly recommend it.
This guy is a genius (just ask him!) But seriously folks, I agree, Lewis is in fact brilliant--and a whole lot of fun. Pick up a copy now; if not new, then at least used. |
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Open Me Now: Direct Mail Envelopes That Work . . . and Those That Don't, Second Edition by Herschell Gordon Lewis (Paperback - December 5, 2005)
$21.95
In Stock | |
 
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