Every year, half a billion pieces of worthwhile direct mail are tossed into the wastebasket because whoever designed their envelopes didn't know how to convince the recipient to Open Me Now! This is a tightly written, no-nonsense guide to envelope use. If you use the mails, it can be your key to profit.
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Book Description
Editorial Reviews
About the Author
Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency absorbed into Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually for clients in the U.S. and a number of other countries. He is arguably the best-known direct response writer and consultant in the United States. For 200 consecutive issues Mr. Lewis wrote the monthly feature “Creative Strategies” for Direct Marketing Magazine, He currently writes “Curmudgeon-at-Large” for Direct, “E-Marketing” for Internet Retailer, “Burnt Offerings” for The NonProfit Times, and is the copy columnist for Multichannel Merchant (formerly Catalog Age). He also writes “Copy Class” for the UK publication Direct Marketing International, and catalog critiques for the UK publication Catalogue & eBusiness. For years Mr. Lewis conducted the copy workshop at the International Direct Marketing Symposium, Montreux, Switzerland, and he has appeared frequently at the Pan-Pacific Symposium in Sydney, Australia. He also has addressed national Direct Marketing Associations in countries such as England, France, the U.K., Spain, New Zealand, Norway, Denmark, Sweden, Switzerland, Brazil, Singapore, and South Africa ... and has been engaged to present copywriting seminars in many countries, including Austria, Mexico, Holland, Belgium, Germany, Hong Kong, Indonesia, and Dubai. He is frequently called on to speak at meetings of the Direct Marketing Association, in the United States.
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Most Helpful Customer Reviews
5.0 out of 5 stars
Kind of a time capsule, but fantastic just the same,
This review is from: Open Me Now: Direct Mail Envelopes That Work . . . and Those That Don't, Second Edition (Paperback)
At this point this is sort of a time capsule, but there's little here that isn't applicable to email subject lines as well, at least conceptually, so I highly recommend it.
This guy is a genius (just ask him!) But seriously folks, I agree, Lewis is in fact brilliant--and a whole lot of fun. Pick up a copy now; if not new, then at least used.
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