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Open an Online Business in 10 Days Paperback – February 13, 2007
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Top Customer Reviews
This book was supposed to teach me EVERYTHING I need to know about starting and running my online business. It was supposed to provide recipes for success, hazard roadmaps, and interviews from successful dot com builders (it did provide interviews). Basically, this book was supposed to explain to me what it takes to build an online business that will grow and succeed. The goal supposedly was to give me the tools and knowledge needed to emerge a victor online.
I found some value in the following chapters:
3. Getting funded
5. Web site building 101
6 Host your site
7. Managing your business
8. Knowing your customers
11. Web site traffic builders
12. Cashing in on affiliate programs
14. Secrets of search engines
17. Customer service for success
I found little value in the following chapters:
9. The scoop on B2B e-commerce
16. Tapping international markets
19. ID theft, credit card fraud, and more bad stuff
And I found no value in the following chapters:
1. The Internet gold rush
2. Moving from a brick-and-mortar to an online store
4. Dot com dreams?
20. Time for an upgrade
21. A tour of the Web
10. e-Chat with Dawn Lepore
13. e-Chat with Pete Cobb
15. e-Chat with Howard Tong
18. e-Chat with Reed Hastings
22. e-Chat with Bruce Weinberg
23.Read more ›
What I like about this book is that it's to-the-point (one problem I have with the "Dummies" series of books is that they contain a lot of fluff and humorous anecdotes, and I want a more straightforward read). It also has interesting interviews with real businesspeople who discuss the challenges of starting a new venture.
While opening an online business in 10 days is a rather ambitious goal (and the author Melissa Campanelli, who writes the "Net Profits" column for Entrepreneur magazine, acknowledges some of the challenges involved in launching a new venture), it is possible to find out-of-the-box technology that used to cost 5 to 10 times as much just a few years ago, including back-end database integration, transaction processing, dynamic Web page generation, user tracking and Web usage statistics, shopping cart creation, cross-selling and up-selling products and services, etc.
The action steps and checklists are also helpful, particularly since I tend to procrastinate. At least this book helped me to understand what kinds of things I need to think about. In other words, I'm not going to quit my day job at the research lab just yet....
Most Recent Customer Reviews
This was one of the best books I have read. It is a quick and easy read. The book has valuable information. I purchased this book because I wanted to build a website. Read morePublished on March 31, 2009 by Michael
I've read Jeff's review and thought he's a bit harsh, and maybe a dummy like me still find use in the book, so I decided to buy the book. Read morePublished on February 27, 2009 by emilyX